Un français en Russie - François Xavier Hotier 18.06.2015 Internvention à la MEF lors du MEFterwork#3

1. Un Français en Russie

2. Careerin 3 movements:
1) I know nothing, so I am learning by doing
2) Getting exposed: leading to have things done
3) Logic in career : strategy & luxury branding

3. FM LOGISTIC
FinancialControl Manager
Russia& Ukraine
• November 2000 – April 2002 (1 year 6 months)
• Supervised 5 controllers
• Work closely with sales department on commercial offers
• Was involved in transversal projects (HR, etc.) and the opening of 9
regional branches
 Oops!
 Facts & figures!

4. ALLIOS- SOFRAMAP
DeputyManaging Director
Joint-Venturein RUSSIA“MODULE”
• October 2002 – September 2003 (1 year)
• Industrial & commercial Joint-Venture between ALLIOS (Production
& Sales, paintings and coatings) and STROYKOMPLEKT (distributor in
Russia & CIS)
• ObJ: understand / inform / recommend a winning strategy
 Don’tbelieve the truth
 Check by yourself!

5. ALTADIS
Country Manager,Russia
• September 2003 – February 2006 (2 years 6 months)
• GAULOISES & GITANES
• Marketing : media, Horeca / PR, trade-marketing
• Commercial : Van-selling, FMCG-style
Be the man Paristrusts
Sell& Party!
 Be a brand

6. ALTADIS/ IMPERIALTOBACCOGROUP
Business Development Director
• February 2005 – January 2007 (2 years)
• Acquisition of the #1 Russian tobacco company
• BOSTON CONSULTING GROUP
• Merger of ALTADIS sales & merchandising organization within
IMPERIAL TOBACCO GROUP
Workhard, Playhard!
Managecomplexity,focus,
Team-work,delegate,just do it

7. TAG HeuerSA (LVMH GROUP)
Country Manager,Russia& CIS
• January 2007 – February 2010 (3 years 2 months)
• The Brand: from a ‘no-brand’ to top of mind & sales
• Selective distribution
• Selective communication
Luxury Branding is what I like
Createa momentum:look biggerthan
you are,be everywhereeveryday

8. PARFUMSCHRISTIANDIOR
GeneralManagerRussia
• January 2011 – Present (4 years 6 months)
• Buy a brand, not a product: the HOUSE of DIOR
• Retailers / distributors are key
Makethe worlda betterplace 
Dreamjob?

10. What’s next?
• ((Skills + Experience) x qualities) + defaults = YOU
 can you put it on a paper?
• “Connais-toi toi-meme”
 do you?
• Action plan!
 Bilan de competence, training, seminars, gurus…
 Coaching, regularly a beer with your best friend, etc.
 Be challenged, listen, analyze / feel
 Excited? Stressful? Positive / negative stress?
 Comfort zone / non comfort zone
 Are you happy?

11. EX: DNA & CODES
• People / Team manager
• Intuitive (ideas, concepts,
dynamics… over analytics)
• Communication / extravert
• Makes things better
(growth, comfort…)
• Trustful
• Classical education, culture
generale, very French
• Curious / exploration
• Luxury, watches, perfumes
& cosmetics
• Wines & spirits
• Sports
• Guitar & rock’n’roll
• English/Russian/poor
German-speaking
• Russia
• Normandie…

12. Success / Happiness
DOES YOUR BUSINESS &
LIFE STYLE
FIT WITH YOUR
DNA?