More Related Content Similar to Keynote "The Next Big Thing" by Prof. Dr. Stefan Wrobel at ADVANCE Conference (2011-09-20) (20) Keynote "The Next Big Thing" by Prof. Dr. Stefan Wrobel at ADVANCE Conference (2011-09-20)1. The Next Big Thing
Trends and Technologies that Will Shape the Web
Prof. Dr. Stefan Wrobel
Dr. Joachim Köhler, Daniel Schneider, Prof. Dr. Christian Bauckhage,
Michael Eble, Dr. Kristian Kersting, Jochen Schon, Daniel Stein,
Sebastian Tschöpel, Verena Würbel
Fraunhofer Institute for Intelligent Analysis
and Information Systems IAIS
Univ. Bonn
Prof. Dr. Stefan Wrobel
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
3. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 3
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
4. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 4
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
5. Input Your Way
Holistic Interaction
© Fraunhofer HHI
Prof. Dr. Stefan Wrobel 5
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
6. Rest in Peace: The Single Input Technology Paradigm
User interaction has long been dominated by single technologies of choice
© Marcin Wichary (Flickr) © Boffy b (Wikimedia) © Masaru Kamkura (Flickr)
1950 1970 1990 2010
1960 1980 2000
Prof. Dr. Stefan Wrobel 6
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
7. Input Your Way
Holistic Interaction
Geeignetes
illustrierendes
Bild: Gesture,
Kinect oä
© Fraunhofer FIT
© Masaru Kamkura (Flickr)
© Samsung
The combined use of multiple interaction paradigms at the
user’s choice will be standard
Lock-in will no longer be accepted
Apps and Services must adapt to be competitive
Disruptive change will put slow movers out of market,
creating opportunities for others
Prof. Dr. Stefan Wrobel 7
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
8. The Stylus is Back Already
All Products Announced 2011
© Samsung
© Asus
Prof. Dr. Stefan Wrobel 8
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
9. Point Screen: Gesture Control
Gesture control with camera based
hand tracking
2 IR-cameras
Stop
Turn
Back
Yes Gesture based POI
Graphical inventory
Touristic information systems
Lafers new Cooking
Medical information system for Studio Table d‘Or“
operations environment
Control of devices
© Fraunhofer HHI
Developed by Fraunhofer HHI (all pictures on this chart)
Prof. Dr. Stefan Wrobel 9
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
10. Gesture recognition for contactless Screen Control
Advantage: Overcome the sensitive
Multi-Touch Displays (fingerprints,
dirt, etc. )
Control by analyzing the
movements of the hands
3D camera with robust image
processing algorithms
Adaptive for multi-user scenario
Developed by Fraunhofer FIT
© Fraunhofer FIT
Prof. Dr. Stefan Wrobel 10
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
11. Speech Control, VoiceSearch
Google Voice Search App (iPhone, Android):
Isolated words and phrases
Large vocabulary including names,
many languages
High accuracy “amazing!”
Nuance Dragon Dictation App
Nuance aquires SVOX, Loquendo, …, in
2011, Apple wants to aquire Nuance
Speech control, IVR and speech dictation
Fraunhofer IAIS:
Robust recognition in adverse
environments
Prof. Dr. Stefan Wrobel 11
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
12. Future Talk: Brain Computer Interface
Developed by Berlin Brain
Computer Interface (BBCI) Group,
including Fraunhofer First
Cerebral electric activity is
recorded via the
electroencephalogram (EEG)
Recorded signals are amplified and
transmitted to the computer,
which transforms them into device
control commands
Youtube:
http://www.youtube.com/watch?
v=ZIIffTH5D-E
© Berlin Brain-Computer Interface
Prof. Dr. Stefan Wrobel 12
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
13. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 13
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
14. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 14
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
15. High Media
Merged Reality
© Fraunhofer HHI
© Layar
Prof. Dr. Stefan Wrobel 15
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
16. High media enablers
Mobile processing power on the rise:
multicore, special graphics processing
High-density screens, 3d screens, pico-projection
Augmented and virtual reality displays
Ubiquitous and budget availability of media
production tools
Changed consumer habits and expectations due
to games and social media sites
© Layar © Texas Instruments
Prof. Dr. Stefan Wrobel 16
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
17. High Media
Merged Reality
Users will soon expect more than classical windows and buttons
Animated content
Matching sound
Non-linear video
3D rendering and technology
Augmented reality
Geeignete
bilder zu
illustration
dieser
Technolgien
© Leonard Low © Fraunhofer HHI © Mufin © Tucia.com (Flickr)
Prof. Dr. Stefan Wrobel 17
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
18. Hybrid-TV, Connected-TV, Smart-TV, Linked-TV:
Sales in 2011:
3,5 Mio. hybrid TV devices
Classical TV and WebTV are
converging
New interactive TV-standard
© Fraunhofer FOKUS
HbbTV (Hybrid Broadcast
Broadband TV) integrates Web
technology in broadcast
environment
IFA 2011: Car Configurator
Fraunhofer Fokus test labor
Fraunhofer IAIS (EU projects
LinkedTV and Live)
© Fraunhofer IAIS
Prof. Dr. Stefan Wrobel 18
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
19. Mobile Augmented Reality for Everyone
From cool gadget to business perspective
Mobile Augmented Reality (MAR) …
Using the smartphone’s capabilities, i.e. cameras, GPS, broadband connection,
tilt sensors, and compass to provide layers of metadata to the user’s physical
surrounding
… for Everyone!
The Cool-Gadget-Era is about
to end
MAR is on the edge of wide
adoption & becoming a cost-
effective business perspective
Already a large number of
gaming, marketing, education
& social networking apps
© Layar
Prof. Dr. Stefan Wrobel 19
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
20. Mobile Augmented Reality for Everyone
Impact within the next years
AR: Top 10 disruptive technologies 2008 – 2012 [Gartner, 2008]
MAR: Q1 2011 market worth $11 million but
one of the most significant growth markets to 2016 [Visiongain, 2011]
MAR: Annual application revenues expected to approach $1.5 billion
by 2015, up from less than $2 million in 2010 [Juniper, 2011]
MAR will be favored by growing
adoption of high-performance
mobile devices & unlimited
data plans
Global Smartphone User Forecast [Parks, 2011]
Prof. Dr. Stefan Wrobel 20
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
21. Mobile Augmented Reality for Everyone
Business Perspectives
Expected Top MAR revenue streams by 2014
Incremental revenues, such as premium & subscription-based services
Point of Sale, such as upfront (in-) app payments
Advertising
Applications will include
Location-based
services
Games
Enterprise
Total MAR Market ($m) by revenue streams [Juniper, 2011]
Prof. Dr. Stefan Wrobel 21
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
22. Mobile Augmented Reality for Everyone
Use cases
The list of brands that used AR for marketing is long & prominent
MAR for marketing is a recent attraction (Nike, ebay, Vodafone, Post …)
,
MAR Platforms have the potential to close the gap between technology
& business use-case
MAR Fraunhofer Competences
Prof. Dr. Stefan Wrobel 22
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
23. Trend: 3D (for Merged Reality )
3D TV is moving forward
Frost & Sullivan study
March 2011: Frost &
Sullivan: „3D TV: The Good,
© Fraunhofer HHI
the Bad and the Ugly“
Study: „ 3D technology has
made quantum jumps in
capability and availability”
Study: “Nevertheless, it is
clear that the 3D market is
still in an early adoption
phase”
© Frost & Sullivan study March 2011:
“3D TV: The Good, the Bad and the Ugly“
Shipments of 3D-TVs in Millions
Prof. Dr. Stefan Wrobel 23
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
24. Total Immersive: Football in 3D Video and Audio
Immersive video technique for public
viewing of the next generation
(3D video and 3D audio)
Panorama projection at TiME Lab of
Fraunhofer HHI in Berlin
14 HD projectors with a resolution of
2000 X 7000 pixel, 180 degree display TiME Lab at Fraunhofer HHI
128 loudspeakers using the IOSONO
sound technology of Fraunhofer IDMT
(„wave field synthesis”)
Field trials at Bundesliga matches
(BVB-Hoffenheim)
© Fraunhofer HHI
Prof. Dr. Stefan Wrobel 24
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
25. 3D – Fanta4 Live Concert in 3D
Automated 3D production process
with STAN (Stereoscopic Analyzer)
Automatic analysis of stereo
images in real-time
Usage in live scenarios possible
Live Event: September 28, 2010 © Gerold Marks, DigitaleLeinwand.de
concert of the „Fantastischen Vier“
in 3D in 88 cinemas
Full integration of 3D in the
production process
Developed by Fraunhofer HHI
© Fraunhofer HHI
Prof. Dr. Stefan Wrobel 25
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
26. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 26
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
27. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 27
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
28. Big Data
Mashed, curated, amalgamated content creates value
Megabytes
Gigabytes
Terabytes
Petabytes
Exabytes
Prof. Dr. Stefan Wrobel 28
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
29. More data than ever
Explosive growth
Convergence Ubiquitous Intelligent
Systems
Users as
Producers © IDC White Paper – The Diverse and Exploding Digital Universe
Total digital output will surpass 1 Zettabyte this year [IDC, 2010]
Prof. Dr. Stefan Wrobel 29
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
30. Actual Storage Amounts – Annual New Data 2010
[IDC/McKinsey, 2011]
Prof. Dr. Stefan Wrobel 30
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
31. Big Data means Big Opportunities
Data is the new oil
Through 2015, organizations integrating high-value, diverse, new
information types and sources into a coherent information
management infrastructure will outperform their industry peers by
more than 20%. [Gartner, 2011]
Gain is estimated enormous, across sectors:: 300 billion $ annual in
health sector (US), 60% margin improvement in retail (US), 100
billion € annually in public administration (EU), 600 billion
consumer added value due to position data [McKinsey , Manyika
et.al. 2011]
Prof. Dr. Stefan Wrobel 31
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
32. Creating value based on big data
Mashups, selection, curation, amalgamation, condensation, combination
Data in itself and individually is usually useless
Individuals and organizations do not know how to deal with
volume, variety, velocity, complexity of big data
Storing, databases and fast processing aren’t the answer
Business opportunities for those who can intelligently
Select data
Recombine to create insight
Create engaging user experience
Involve crowdsourcing communities
Prof. Dr. Stefan Wrobel 32
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
33. Crowdsourcing at The Guardian
Example “The Guardian”:
British Newspaper The Guardian
asked its readers to participate
in reviewing documents of the
British parliament's expenses.
The Guardian gave his readers
the tools to click through the
documents and asked them to
classify these papers and
support the editorial
department.
Until September 2011 a total of
28.600 readers have reviewed
224.000 documents.
© Guardian
Prof. Dr. Stefan Wrobel 33
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
34. Open Data
Prof. Dr. Stefan Wrobel 34
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
35. Dentists and Tubes
Services based on big data
Prof. Dr. Stefan Wrobel 35
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
36. FOKUS project government mashups
Mobile applications for accessing government data
e.g. traffic condition monitoring
© Fraunhofer FOKUS
Prof. Dr. Stefan Wrobel 36
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
37. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 37
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
38. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 38
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
40. The data iceberg
Database tables
20% Excel spreadsheets
Other data with fixed structure
Email, Notes
80% Word documents
PDF. Power Point
Other text
Images
Video, audio
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
41. Auto-Sense or The challenge of semantics
intelligent analytic technologies
Very large set Manual Intelligent
of data Structuring Service
Prof. Dr. Stefan Wrobel 41
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
42. EmotionRadar
Extracting Information from Millions of Webpages Automatically
Automatic monitoring of forum and social network posts for
statements about a product
Summarization of emotions and current issues, brand monitoring
Prof. Dr. Stefan Wrobel 42
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
43. Speech-Based Video Citation for the ARD Mediathek
Technolgy can open-up video archives for a
new audience
Project with ARD: Speech-based citation of
TV Scenes in Social Networks
In analogy to Copy & Paste in the text
domain:
Use speech recognition output for citing
video fragments
Exploit viral effects of social video scene
recommendation
Prof. Dr. Stefan Wrobel 43
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
44. Theseus UseCase Contentus – Technologies for the next
generation multimedia online archives
Content owners:
libaries, broadcasters, publishers
Challenge: Content is in analogue form
Objectives:
Content preservation
Content indexing
Content linking and search
Content presentation
Approach
Semantic multimedia technologies
Prof. Dr. Stefan Wrobel 44
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
45. SpeakerText
© Humanoid
Prof. Dr. Stefan Wrobel 45
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
46. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 46
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
47. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 47
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
48. Total Mobility
Location is King!
Prof. Dr. Stefan Wrobel 48
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
49. We have to think in new patterns when everything
goes mobile
Prof. Dr. Stefan Wrobel 49
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
50. The number of people using high performance mobile
smart phones is rapidly rising
Prof. Dr. Stefan Wrobel 50
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
51. Mobility Data On the Rise
Already 1 Petabyte in 2009 and rising fast
© McKinsey
Prof. Dr. Stefan Wrobel 51
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
52. Total Mobility
M-Applications eGovernment
Social
Total
M-Commerce 1 Networks
Mobility
M-Publishing
M-Banking
Prof. Dr. Stefan Wrobel 52
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
53. „Total Mobility“ enables new business opportunities
Pictures of shelves and products
are placed in a subway station
The customer scans the QR-
Codes of the products with his
smart phone
When the order is finished the
chosen products are delivered © Home Plus, Südkorea
directly to the customers home
Prof. Dr. Stefan Wrobel 53
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
54. ShopGate
© Shopgate
No matter where you are, simply open one of our
apps and buy your products within seconds.
Prof. Dr. Stefan Wrobel 54
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
55. Mobility Mining for Outdoor Advertising
Predicting Media Reach based on track data – ag.ma, SPR+
How many people on each German
street segment?
Basis for outdoor ad reach and pricing
since 2008
What percentage of a target group is
seeing a poster board in a given time
period?
Largest respresentative GPS study in
Germany
Awarded „Best market research study“
Prize
Prof. Dr. Stefan Wrobel 55
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
56. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 56
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
57. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 57
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
60. Google Predictions on Digital Ads
In 2015… Users can directly influence 25%
of the ads they see.
50% of the ads will be “social”.
25% less (but better)
ads will be shown to a user.
35% of the ads will use
success criteria beyond clicks.
Source: Google Talk „There’s a perfect ad for everyone.”,
Interactive Advertising Bureau’s Innovation Days
Prof. Dr. Stefan Wrobel 60
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
61. Trends in Digital Advertisement Source: Tomorrow Focus Media,
„The Future of Online Display Ads“, 09-2011
Mobile Marketing
Drastic growth through widely
spread smartphones
91%
© Wolf Gang (Flickr)
Social Media
Viral potential of an ad is a key
succes factor (Millward & Brown, 81%
Digital Trends 2011)
Source: Sue Waiters (Flickr)
Automation of Ad Planning
Better Ads through automatic
planning and targeting 91%
… of market experts
© ralphbijker (Flickr) expect growth!
Prof. Dr. Stefan Wrobel 61
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
62. Special Challenge: Contextual Ads for Videos
Select relevant ads for a given video based on content
Same topic, atmosphere or structure
Information typically not available!
Automatic linking between ad and video using Audiovisual Analysis
© saragoldsmith (Flickr)
Speech Recognition
Topic Analysis
Atmosphere Analysis
Video Structure Analysis
P t
Ad-Topic
knife
basil • Automotive [0.0]
water • Groceries [0.5]
leaves
• Beauty [0.2]
• Travel [0.1]
• …
Prof. Dr. Stefan Wrobel 62
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
63. Ads in Apps: Contextual Ads for 2nd Screen Devices
Many TV viewers use 2nd Screen in parallel
(iPad, smartphone, Laptop)
The 2nd screen could display contextually relevant…
Information about actors etc.
Games
Ads!
Major Challenges
Real-Time analysis of broadcast signal for selecting
contextually relevant ads / information / etc.
Automatic Synchronization of devices
Prof. Dr. Stefan Wrobel 63
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
64. Present your Targeting Innovations at our Conference:
Meet Online Marketing experts
Discuss Innovations and challenges in
Targeting Technologies
Online Marketing
Recommendation- and Data-Mining-Systems
22.11.2011 Kameha Grand Bonn
More information at www.iais.fraunhofer.de/ta
Or get one of our brochures!
Prof. Dr. Stefan Wrobel 64
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
65. Online Computer Games:
From Retail to Online Ads and Purchasing Virtual Items
Over 2/3 American households play
computer and video games
Six of the top 10 best-selling computer
games in 2008 were online games [ESA, 2009]
ESA,
The computer game market revenue
surpassed the movie box office revenue
in 2001 and the recorded music market
revenue in 2007 [OECD, Paris; MCV UK]
The boom of online games is happening
everywhere in the world
[BusinessWeek, Bloomberg L.P.]
Prof. Dr. Stefan Wrobel 65
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
66. New Trend: Games Analytics
Digging for insights on human behavior in the terabyte-sized data logs
generated by computer games
“You have over 10 million people playing World of Warcraft about 4 hours per
day, 7 days a week. And that’s on average; some play 80 hours per
week!” [Jaideep Srivastava, University of Minnesota, Twin Cities, USA @ IEEE International Conference on
Computational Intelligence, Copenhagen, August 18-21, 2010]
Either as natural laboratories for
understanding human behavior and/or in
order to optimize the success of games
and maximize game revenue by
increasing player satisfaction
© Science
Prof. Dr. Stefan Wrobel 66
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
67. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 67
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
68. The Big Seven
Geeignetes
illustrierendes
Bild für Trend
Prof. Dr. Stefan Wrobel 68
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
69. Open Privacy
Making Ends Meet
Prof. Dr. Stefan Wrobel 69
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
70. The Importance of Privacy…?
Another 25 years of development will lead us to a new world of
cheap and ubiquitous computing, in which privacy will be a
quaint obsession of our grandparents.
(Richard Jones, 2011, University of Sheffield)
If you asked me what I thought would be most likely thing that
people would want to change, no one at the company thought
it would have been simpler privacy controls.
(Mark Zuckerberg, 2010, Facebook CEO)
Prof. Dr. Stefan Wrobel 70
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
71. Open Privacy
Privacy not a major concern – but still
major uproar about perceived misuses
Each data scandal results in a massive
loss both in image and money
Compromised data costs 204$ per
customer on average. Costs up to 31M$
for one incident [ponemon.org]
Unclear where societal debate will end
Open data needed for business and
customer value
Design systems to be open yet
respect privacy by design
Prof. Dr. Stefan Wrobel 71
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
72. Privacy by Design – Privacy Preserving Data Analysis
Open Privacy … by design
anonymizing data „where it happens“
open algorithms
provable secure (similar to cryptography)
…without obstructing knowledge discovery
opportunities
EU-Project Local Inference in Massively Distributed
Systems: privacy aware knowledge discovery on
e.g. bluetooth sensors
„Safe Zone“ Technology
Prof. Dr. Stefan Wrobel 72
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS
73. The Big Seven
Input Your Way Big Data Total Mobility
Geeignetes
illustrierendes
Bild für Trend
Open Privacy
High Media Auto-Sense Contextual2 Adv
Prof. Dr. Stefan Wrobel 73
© Fraunhofer-Institut für Intelligente Analyse- und Informationssysteme IAIS