Copy the link to learn more: http://www.mdgadvertising.com/blog/the-b2b-digital-landscape-no-longer-business-as-usual-infographic/ - How do B2B suppliers stay on their A-game in B2B marketing today? Well, it’s much more complex than ever as new digital methods and media have completely changed B2B buying behavior. Now cold calls get the cold shoulder as more and more of the B2B industry is warmly embracing online options to research and purchase products. Since there’s no escape from this digital landscape, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. For a look at the digital patterns and preferences of today’s business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into an infographic. It displays buyers’ new ways of doing business, from where they’re shopping to how they’re spending, to help B2B suppliers engage and convert them. Take a look and learn today’s new way to take care of B2B business. Opting for Online Buying The Web has a wealth of B2B products that the B2B industry can pick with a click. That’s why a growing number of U.S. B2B buyers are spending more time buying online. -In 2014, 68% purchased products online versus the 57% last year. -18% spend a whopping 90% or more of their budgets online, which is twice as many as last year. -46% will increase their online purchasing in 2015. The Internet is Netting a Higher Share of B2B Buyers The B2B industry is already browsing and buying products online, yet the momentum is mounting as the industry intends to spend even more on online purchasing over the next few years. -A total 46% of B2B professionals spend more than half of their budgets online. -One-third of B2B buyers invest from 10% to 50% of the dollars toward online products and services. -Experts figure they’ll find even higher figures in the future. The Strategy for Searching and Shopping for the Best Prices B2B buyers are even more cost conscious than the average American because their budgets are somebody else’s business. This drives them to research before they reach for their dollars to ensure that their spending makes sense and saves cents. But gone are the days of the single supplier who dropped by their business and wrote down their order. Now, the Web has a world of B2B options and it’s where they go to find the best deals. -Price is the primary purchasing factor, but other corporate considerations play a role. -94% of B2B buyers do online research before making a purchase. -One-third research a full 90% of their online purchases. -While 83.4% compare products and prices on supplier websites, only 37% think these sources are most helpful in research. -Yet Google is the go-to for 77% of B2B buyers conducting research. Discover how to maximize your B2B marketing. Contact MDG Advertising today at 561-338-7797, or visit http://www.mdgadvertising.com.