1. M A R I LY N B L A K E : F W D
OCTOBER 27,2013
A D U LT L I T E R A C Y L E A G U E
M O B I L E A N D TA B L E T W E B S I T E

2. WHY
• Customer Engagement:

3. MOBILE WEBSITE INSTEAD OF MOBILE
APP
• Lack of red tape: add new features on a whim, no need
to request permission from Apple or navigate an
approval process
• Simpler cross-platform Scalability: works across all
platforms, while apps are device specific(i.e. iPhone,
Android, ect.)
• Analystics-friendly: tracking clicks and behavior is as
simple (and insightful) on a mobile site as it is on an old
fashioned webpage.

4. MOBILE BROWSER-VS- MOBILE APP

5. S M A R T P H O N E S A N D TA B L E T S

6. TA B L E T S W I L L TA K E O V E R F O R
S M A R T P H O N E S O N E D AY !
• With the IPad being also a phone on this larger screen
it make sense to have a Website for both .

7. TA B L E T S C A N D O T H E S A M E T H I N G S
A S A S M A R T P H O N E S , O N LY B E T T E R
• People are using their tablets more than their
smartphones because it is easier on the eye with the
screen size.

8. THINK ABOUT TOMORROW
• In the past desktop computer were a must have.
• Today is all about the Smartphones and all they can do
• In the future it will be the Tablets and what they are
doing today wont matter because they will be doing
more.

9. SMARTPHONES:

10. TA B L E T S

11. R E F E R E N C E PA G E :
• All Photos by Marilyn D Blake 10/25/2013
Confessions Of A Customer Service Rep: Dishonesty Is Part Of The ...
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Page by Dan Fastenberg
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Strategy More: Small Business Mobile Mobile Web Mofuse
Most Small Businesses Shouldn't Even Bother With Apps
Mariana Simoes Mar. 19, 2013, 11:44 AM 4,896 5
Read more: http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-needs-2013-3#ixzz2iwAvGCJc
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http://www.safarimultimedia.com/marketing-tips/18-tips/59-10-reasons-why-you-need-a-mobile-website-now
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Study: U.S. Smartphone Penetration Is at 74 Percent
Jacqueline Sahagian Google+ Twitter | More Articles
October 16, 2013
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Here’s why tablets (yes, tablets!) will replace the smartphone
By Kevin C. Tofel
Aug. 1, 2012 - 12:13 PM PDT
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