MCollege_EmailTesting10

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Melody College

Presentation given on how to test email campaigns at NGS Annual Email Marketing Meeting 2010

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A/B vs. Multivariate Testing ,[object Object],[object Object]

Q: What Can You Test? A: Almost Anything. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do I Begin? Email Marketing experts encourage testing with every email campaign. Step 1 : Review your current email campaigns and results. Step 2 : Decide on one aspect that you think could be changed to make a difference to your email results. Step 3 : Design your test. Step 4 : Deploy the email. Step 5 : Analyze your results. 6

The Test Results ,[object Object],[object Object]

NG Books Creative Test ,[object Object],Total List Size : 91,763 Creative A : 11.5% open rate; 19.2% click through rate; 26 orders; 111 units Creative B : 14.3% open rate; 20.1% click through rate; 49 orders; 246 units

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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MCollege_EmailTesting10

4. How Do I Begin? Email Marketing experts encourage testing with every email campaign. Step 1 : Review your current email campaigns and results. Step 2 : Decide on one aspect that you think could be changed to make a difference to your email results. Step 3 : Design your test. Step 4 : Deploy the email. Step 5 : Analyze your results. 6

7. Summary Report

8. Click Map