1. THE NEXT BIG
THING
SOCIAL-LOCAL –MOBILE
(SOLOMO)
Chua, Maris

2. SoLoMo
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
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Short for social-local-mobile
“refers to a more mobile-centric version of the
addition of local entries to search engine
results” (techopedia, 2013)
Was made possible due to the increasing
number of Smartphone and tablet users
worldwide

3. SoLoMo: Consumer
perspective
Integration of one’s social media platforms and
physical location with one’s mobile device
Ex. “Checking-in” Facebook (to let people know
where you are


4. SoLoMo: Business perspective

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Serves as an opportunity for them
An avenue for businesses to share relevant
content, information, and promotions
Targets consumers wherever through social
media

5. SoLoMo and E-commerce


It serves as a tool for consumers and
businesses to communicate and share
information with one another anytime and
anywhere
A more accessible way of doing business

6. SoLoMo and E-commerce
E-COMMERCE TAKES A LEAP WITH
SoLoMo
-
Smartphones and tablets are like “mini computers”
Access to internet in public places
Provides the on-the-go consumer options and capabilities
(accessibility and ease of use)

7. SoLoMo’s FUTURE

8. SoLoMo’s FUTURE


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Technology will continue to grow
More people will have access to internet in the
near future
SoLoMo is keeping up with the changing
lifestyles of the people