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GNHCC Business Expo Small Business Linked In Session 2010
- 1. SmallBusinessCouncil presents PRACTICAL FUNCTIONALITY OF LinkedIn …maximize time and energy November 17, 2010
- 2. Presenters and Session Introduction Why? Why LinkedIn What to consider before getting started What and How? Profiles, Groups, and More Case Study Real examples of the benefits of using LinkedIn Discussion Resources Agenda
- 3. Justin Navarro – Principal Bridge Knowledge Management Services, LLC www.bridgekms.com Melanie Scheibenpflug – Owner Connecticut Computer Assistants www.consultcca.com Paul Lavoie – Partner Response Marketing www.thepowertoprovoke.com Presenters
- 4. Introduction
- 5. Introduction
- 6. Why are we focusing on JUST LinkedIn? Why is social networking so onerous? Why devote more time/resources to LinkedIn? A note on security… Why?
- 7. Name, e-mail, Password Enter Professional Informaton Summary of current responsibilities Professional history Employed, Company, Industry Link to company web Can import contacts Yahoo, Hotmail, Gmail, AOL Email confirmation of account Create Your Account
- 8. Choose Your Plan Level
- 9. On-line resume Professional history Summary of current responsibilities Link to company web Education Honors/Awards Professional Photo Recommendations Establish Your Profile
- 10. Set up your Contacts People with whom you have worked Clients Associates Association members Board Members Mentors Watch for “Who you Know” Who You Know
- 11. Associations GNHCC Tech Council WBC Alma Mater U of H Alumni Association CIGNA Interest Groups Response Marketing Network SharePoint Users Group Groups
- 12. Answers Look for questions Become an ‘expert’ Learning Center See what’s new Training Resources Blog Recommendations Ask for recommendations Don’t reciprocate immediately More
- 13. Keep in touch Logitech Research and target Degrees of Separation Leverage your network ABC your database A Plan B Plan C Plan Case Study
- 14. Discussion
- 15. 10 Ways to Use LinkedIn by Guy Kawasaki http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html LinkedIn Learning Center http://learn.linkedin.com/ Resources
- 16. Be sure to attend the Small Business Council March 28 meeting for a similar presentation on Coming in March…
Hinweis der Redaktion
- Intro: 2-3 minutesWhy/Justin: 10-15 minutesWhat and How/Melanie: 10-15Case Study/Paul: 10-15Discussion/Panel and Audience: 10-15Resources – one page take away
- Poll the group: Everyone raise your hands. Now, leave them up if you have a LinkedIn Profile?Leave them up if you check it, interact, update, post on LinkedIn monthly. Keep them up if this is weekly. Keep them up if this is daily. Keep them up if this is more than once a day.Ok, hands back up. How many think LinkedIn is useful? Keep your hands up if you think you’re getting the best use out of LinkedIn? Keep your hands up if you can attribute any successes whether positive contacts, job leads, new hires, or new business to being on LinkedIn.Why Just LinkedIn:Why is it so onerous:Why devote more time:Security:
- Step ACreate the account: Name, email, password Need to enter professional information: Employed , business owner, looking for work, employed independently or student Country, Zip, (Company, Title), Industry Can import people from your Yahoo, Hotmail, Gmail, AOL, other Get a confirmation e-mail in order to continue
- Decide on Premium ($25/mo) or Basic (free)Now you are officially set up with several areas to delve into:HomeProfileContactsGroupsJobsInboxMore: Companies, Answers, Learning Center, more
- On-line résumé Current Position You can select a company from a current list of companies to connect with colleagues or enter a new one and website. Ex: Training Coordinator, CCAWebsite www.consultcca.com Past positions Must enter years worked Instructor, PCLC 5/95 – 9/99 IT Consultant, Abrahms Agency 9/93 – 5/95 Education Choose a state, then school University of Hartford, MA, 1990 University of Hartford, BA, 1988 Add a photoSpecialties: Applications (new): Recommendations: users with recommendations on their profiles are three time more likely to be found in searchesWatch the % slide up as you fill in the information.
- Associations:Greater New Haven Chamber of CommerceThe Technology Council of the Greater New Haven Chamber of CommerceTuesday Morning Leads Group of GNHCCGNHCC Women’s Business CouncilAlma Mater:Hartford Alumni AssociationCIGNAInterest Groups:Response Marketing NetworkSharePoint Users Group
- Paul these were the notes I captured from the TAG presentation. Feel free to revise/edit.
- Please add the key resources that you may know of.Help > 10 Ways to Use LinkedIn by Guy Kawasaki