Deck used to initiate discussion for Edelman Seattle staff on managing social media in sports.

1. Staying Inbounds: Managing Social Media In Sports October 6, 2011 Edelman Seattle Percipio Presentation

2. How Many Of You Follow Your Favorite Athletes On Twitter, See Some Of Their Crazy Tweets And Think, “Wow, That Team’s PR Staff Has Its Hands Full!”

3. If So, You Were Feeling Sorry For People Like Me

5. Examples Of Player Use – Good and Bad

6. How Leagues And Teams Are Addressing The Issue – The Social Media Policy

7. Player And Team Consequences For Policy Violation

8. Examining The Grey Areas

9. The Central Question: Open Discussion

11. Teams Are Innovating Regularly To Increase Access And Provide More Value For Fans

12. Team Social Media Tactics Have Proven Effective And Are Constantly Evolving But What About The Players?

13. For The Most Part, Players Are Not Being Trained Properly

14. Inappropriate Posts Often Lead To This…

15. And Sometimes This

16. Despite High-Profile Negative Examples, Some Players Are Using Social Media Very Effectively

17. So How Do Teams Ensure Players Use Social Media Responsibly? For Many, The Answer Lies With The Social Media Policy

19. Always use the headline test before posting

20. Be very mindful of external stakeholders

21. Your posts are seen and discussed by fans of ALL ages, plus media, your agent, opponents, current and potential sponsors

22. Your presence on social media is a direct reflection of your personal brand and therefore impacts your wallet

24. Parallel rules of traditional media comments with regards to officiating, league offices, etc.

26. Suspensions

27. Bans

28. Lose Current Sponsors

29. Lose Potential Sponsors

30. Create Lockerroom Conflict

31. Fall Out Of Favor With Current Team

33. Lose Potential Sponsors

34. Agitate Fan Base

35. Negatively Affect Attendance, Renewals, etc.

36. Hurt TV Ratings

38. So Posts Like These Create Headaches For The PR Staff And Are Hard To Manage

39. And Some Players Seem To Somehow Transcend The Rules

40. Central Question: What are the most effective ways for PR professionals in the sports industry to balance the rights of individual athletes with the priorities and best interests of the organization they manage?

42. Despite Team Success, Players Not Being Trained Properly

43. Inappropriate Player Posts Leading To Fines, Suspensions and Bans

44. Despite High-Profile Negative Examples, Some Players Using Social Media Effectively To Connect With Fans And Build Their Brand

45. To Increase Positive Use Of Social Media By Players, Most Teams And Leagues Implementing Social Media Policies

46. Despite Policies In Place, Some Lines Are Blurred And Challenges Persist For PR Pros