1) Nike is a leading brand in the sports and fitness industry valued at over $19 billion according to Forbes. 2) The document discusses Nike's focus on innovation in mobile technologies through platforms like their Nike+ Fuelband and mobile apps to engage customers in health and fitness. 3) Key lessons from Nike's experience include keeping their products and messaging simple, rewarding users to keep them active, and partnering with other companies to build out their mobile and wearable technology platforms.

1. Creativity in Mobile
David.Skerrett@Nimbletank.com
lessons
from
@skegz

3. Confession
time

4. Once upon
a time…

5. $19,000,000,000
Valuable
Source: Forbes

6. #1 #2 #3
Coolest
Source: CoolBrands, ‘14

7. 1971 1978 1995
Transformation

8. 1971 1978 2013
Diversification
sneakers sports
products
services
experiences
> >

9. Selling dreams

10. Mission

11. Coach Manage InspireLead
“What you stand for is more
important than what you sell.”
Values

12. Master the fundamentals
Remember the man
On Offense Always
Do the right thing
The consumer decides
Be a sponge
Simplify & go
Nike is a company/brand
Evolve immediatelyOur nature is to innovate
Enter to dominate
Innovation Culture

13. Platforms deliver
ongoing business value
Campaigns build
noise & increase scale
Campaigns & Platforms

14. Wearable App Hardware SocialMobile App
Tools = Ads

15. TV Outdoor Ambient
Creative Everywhere

16. Social Excellence

17. Mobile Ad Excellence

18. «
SB
Training
Fuel
Nike+
Running
«
«
«
Football
«
Move
«
Mobile App Excellence

19. #4 take outs from Fuelband

20. Knowledge

22. #1: Simplicity

23. “a universal way to measure movement”

25. v1.0

26. v1.1

27. v2

28. #2: Keep moving

29. 2012
v1.0
2013
v1.4, v2.0
2015
v2.4
Evolution
> >

30. 2012 - V1.0

31. 2013Early 2013 - V1.4

32. Late 2013 - V2.0

33. 2014

34. 2015 - V2.4

35. #3: Reward

38. Meet Fuelie

40. Data (lock-in)

41. #4: People & Partnerships

45. Platform
People
Hardware Software
Partnerships

46. Closing Words

47. Tim is a fan

48. Tim was a fan

49. Sitting
(at a desk)
Walking
Standing
Mooching
Travelling
Mapping posture to device

50. People & Partners
Simplicity
Keep moving
DNA
Reward
Postures
Mission

51. Thank you #MoCoAm
David Skerrett | @Skegz | David.Skerrett@Nimbletank.com