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EMANSION CUSTOMER ENGAGEMENT SUITE
SENSE FOR ENGAGEMENT
WWW.EMANSION.NL
(i)BEACON
APP/PLATFORM/NETWORK
FACIAL ANALYTICS
ADAPTIVE NARROWCASTING
360 3D VIRTUAL REALITY
CREATIVE STORY TELLING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
THE CE FILES
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- WHAT IS IT REALLY? -
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
“Consumer engagement is a context-
dependent, psychological state
characterized by fluctuating intensity
levels that occur within dynamic,
iterative engagement processes.
Consumer engagement is a
multidimensional concept comprising
cognitive, emotional, and/ or
behavioral dimensions, and plays a
central role in the process of relational
exchange where other relational
concepts are engagement antecedents
and/or consequences in iterative
engagement processes”
(Brodie e.a., 2011)
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
“Consumer engagement is a
context-dependent,
psychological state characterized
by fluctuating intensity levels that occur within dynamic,
iterative engagement
processes.
Consumer engagement is a
multidimensional concept comprising
cognitive, emotional, and/ or behavioral dimensions, and plays a central role in the process of
relational exchange where other relational concepts are engagement antecedents and/or
consequences in iterative engagement processes”
(Brodie e.a., 2011)
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- 13 MEN FOR 1 COMPUTER -
SO 1957!
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
<13 DEVICES FOR 1 MAN?
SO 2014!
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- SMARTPHONE PROJECTION -
KICKSTARTER
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- IMPLANTABLES -
RFID CHIP
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- METABOLISM OPTIMISATION -
SMART PILLS
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
AHAA!
EIGEN VOORBEELDEN EN BEZOEKERSSUGGESTIES
- INTERACTION IN VR -
MANUS BLT GLOVE
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
BYE MR.
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
ONLINE & OFFLINE
END 2 END CUSTOMER JOURNEY
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
DAVID EAGLEMAN
NEURO SCIENTIST
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- OUR BRAIN SPEAKS SILICON VALLEY LANGUAGE -
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
HOW CAN WE ACTIVATE OUR BRANDS, APPLYING SENSORS,
TO CREATE BETTER ENGAGEMENT AND EXPERIENCES?
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
LOCATION?
Radio Cell Ids
WiFi signals
BLT signals
MOOD? NEEDS?
Purchases
Searches
Expressions
Sound
DESTINATION?
Tickets
Transport
Eagleman’s PH Model Of Evolution
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- VIRTUAL STORY TELLING-
VR GOGGLE AS MAILING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- DETECT INTERESTS-
EYE BALL TRACKING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- RIGHT APP AT THE RIGHT MOMENT -
TRANSIENT APPS
- PROXIMITY MARKETING & LOYALTY -
(I)BEACON APPLICATION
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- MOOD AND DEMOGRAFIC DETECTION -
ADAPTIVE NARROWVASTING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- ADAPTIVE NARROWCASTING -
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- PERSONAL HIGHLIGHT CREATION & SHARING -
TAPTAP
Eagleman’s PH Model Of Evolution
For Stadiums
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
BIRAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
- API * AMS * BIG DATA * BI * DEEP LEARNING -
ENGAGEMENT BRAIN
WHERE TO START?
EVERYTHING IS POSSIBLE!
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
MEASURE
IDEAS
(MV)
PRODUCT
DATA
LEARN BUILD
CEx
#
VISITS
#
EVENTS
#
DATA
VAS
EXPLOITATION
TPD
€
€
€
€
WOW!
€
“Consumer engagement is a
context-dependent,
psychological state characterized
by fluctuating intensity levels that occur within dynamic,
iterative engagement
processes.
Consumer engagement is a
multidimensional concept comprising
cognitive, emotional, and/ or behavioral dimensions, and plays a central role in the process of
relational exchange where other relational concepts are engagement antecedents and/or
consequences in iterative engagement processes”
(Brodie e.a., 2011)
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
VISION & BELIEVE
PROOF OF CONCEPTS
LEARN & OPTIMISE
…ENGAGE!
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN
EMANSION CUSTOMER ENGAGEMENT SUITE
SENSE FOR ENGAGEMENT
WWW.EMANSION.NL
(i)BEACON
APP/PLATFORM/NETWORK
FACCIAL ANALYTICS
ADAPTIVE NARROWCASTING
360 3D VIRTUAL REALITY
CREATIVE STORY TELLING
RAMON.LUIJTEN@EMANSION.NL 0031(0)617116420 @RAMONLUIJTEN

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