1. Best New Product AwardsSuccess Makers Workshop onSocial Media February 2010

2. Page 2 The landscape is evolving… hang on

3. Brand Marketing Issues (n=102) *Respondents allowed to choose multiple categories Source: 5th Annual Marketers Survey Top 3 most important issues to Marketers over the next 12 months? Ensuring my campaign resonates with and engages my target market – 75% agree Ensuring my brand remains well positioned for growth in my category – 73% agree Maximizing my marketing ROI – 68% agree Which of the following issues are currently most important to you with regards to the brand(s) you work on?

4. Time Spent Hours Per week Q: In an average week, please indicate how many hours you spend watching, listening, OR interacting with each of the following. Source: 2010 BrandSpark Canadian Shopper Study

5. Social Networking Sites Q: Are you a member of any of the following online social networks? Source: 2010 BrandSpark Canadian Shopper Study

6. Blogs Q: Do you read blogs? Do you ever write blogs? (Often/Sometimes) Source: 2010 BrandSpark Canadian Shopper Study

7. Media Spending Habits (n=102) Source: 5th Annual Marketers Survey Top 3 spending increases Social networking sites (Facebook, twitter, etc) Online advertising other than display Online display advertising Over the next 12 months, do you expect to spend more, spend less, or spend the same amount of your total marketing budget towards the following marketing/media channels and initiatives?

9. Leading Internet destination

10. Innovative

11. Visited by more than 16 million Canadians in December, 2009

12. Mobile sites visited by more than 1 million unique mobile users in December, 2009 Max Tremblay

13. Page 9 LISTEN …… JOIN….. AND IMPORTANTLY…. SHAPE THE CONVERSATIONS

14. Drew Modules Page 10

16. Against which targets?

17. To complement which other media choices?

20. Key points of differentiation

23. Thank You!