Marketing Groningen by Dirk Nijdam for MARUG International Marketing Experience 2010

Marketing Groningen Dirk Nijdam

The mar keting of Groningen , who are involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The essence of citymarketing: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Groningen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MG- Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start Research 2003: the tourist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research: the city ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions in 2003 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning: target group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target group ‘geïnteresseerd NL’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

‘ postmodern individualist’

Positioning: core proposition ,[object Object],[object Object],[object Object],[object Object]

In short: ,[object Object],[object Object],[object Object],[object Object]

Towards a stronger brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How ? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

3 Action programms for PMC’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regiomarketing ,[object Object]

Sector marketing ,[object Object]

Bezoekintentie In 2005 hebben personen die de commercial niet herkennen een bezoekintentie van 10%. Van de personen die de commercial wel herkennen geeft 11% aan van plan te zijn de Provincie Groningen te bezoeken. Voor 2006 ligt de bezoekintentie van de personen die de commercial herkennen op een hoger niveau, namelijk op 21%. Het effect dat we hier vinden wordt binnen de flights steeds sterker.

Commercial results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Groningen by Dirk Nijdam for MARUG International Marketing Experience 2010

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