The document discusses the Rubenstein Library's use of social media over the past 2 years. It notes the library maintains a blog, 5 Facebook pages, 5 Flickr photostreams, and 1 Twitter feed. It also contributes to Duke University Libraries' YouTube channel. The document shows that 39% of blog visits are from Durham, 51% are from elsewhere in North Carolina, and 10% are from outside North Carolina. It encourages librarians to make the case for social media to administrators and share both library-created and user-created content.