5 Steps to Tactical innovation - Nancy Pearson
•Als PPT, PDF herunterladen•
1 gefällt mir•456 views
New Tactics “5 Steps to Tactical Innovation” Featuring: The Tactical Map and Spectrum of Allies Tools for Building Strategy and Tactics. Nancy L. Pearson, M.S.W., L.I.S.W. New Tactics in Human Rights Project Manager The Center for Victims of Torture
![Introductions ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie 5 Steps to Tactical innovation - Nancy Pearson
Ähnlich wie 5 Steps to Tactical innovation - Nancy Pearson (20)
5 Steps to Tactical innovation - Nancy Pearson
- 1. A Project of 649 Dayton Avenue St. Paul, MN 55104 USA T:+1.612.436.4800 Email: newtactics@cvt.org Websites: http://www.cvt.org http://www.newtactics.org New Tactics “ 5 Steps to Tactical Innovation” Featuring: The Tactical Map and Spectrum of Allies Tools for Building Strategy and Tactics Nancy L. Pearson, M.S.W., L.I.S.W. New Tactics in Human Rights Project Manager The Center for Victims of Torture
- 3. New Tactics in Human Rights – Home Page SHARE www.newtactics.org
- 4. New Tactics Online Dialogues – Currently OPEN SHARE
- 5. New Tactics Resources – Book: A Resource for Practitioners LEARN
- 6. TRANSLATIONS
- 7. New Tactics Resources – Tactical Notebooks
- 8. New Tactics Resources – Tactical Mapping BUILD
- 9. New Tactics can be a resource for YOU! - http:// www.vimeo.com/newtactics/videos
- 10. Foundations for Strategic Thinking and Tactical Innovation
- 13. Know Yourself Know Your Opponent Know the Terrain From Sun Tzu— the Art of War
- 17. Key Terms
- 23. What is your vision?
- 26. "new" tactics The Center for Victims of Torture—New Tactics in Human Rights Project Why STRATEGY & the need for
- 27. When your only tool is a hammer, New Tactics in Human Rights – www.newtactics.org
- 28. every problem looks like a nail. New Tactics in Human Rights – www.newtactics.org
- 29. New Tactics in Human Rights – www.newtactics.org
- 30. The Need for “ new ” Tactics 6 reasons for learning about more TACTICS to expand our thinking
- 33. 3. Different tactics appeal to different constituencies . “ Never Again” – Poland: Engaging popular people
- 37. Introducing the New Tactics “5 Steps to Tactical Innovation” methodology
- 38. 1. Identify the Problem 5. Develop a plan of action for implementation New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision 3. Define the Terrain Using “Tactical Map” & “ Spectrum of Allies” tools 4. Explore & Select Tactics Using participants’ experiences & New Tactics resources
- 39. Questions / Comments
- 40. Tactical Map Tool The Center for Victims of Torture—New Tactics in Human Rights Project Introducing the Step Three: Define the Terrain
- 41. 1. Identify the Problem 5. Develop a plan of action for implementation New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision 3. Define the Terrain Using “Tactical Map” & “ Spectrum of Allies” tools 4. Explore & Select Tactics Using participants’ experiences & NT resources The Center for Victims of Torture—New Tactics in Human Rights Project
- 43. Example from a Mayan Community in Guatemala
- 47. STEP ONE: Determine the center relationship Center Relationship 1 Person 1 Person Choose TWO people who have a FACE-TO-FACE relationship and clearly represent the problem you are seeking to change.
- 48. STEP TWO: Add those that have DIRECT CONTACT with the center relationship Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center.
- 49. Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. People, organizations, institutions at the community & national level . STEP THREE: Add those that have INDIRECT CONTACT with the center relationship (local/national)
- 50. Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. People, organizations, institutions at the national level . People, organizations, institutions at the international level . STEP FOUR: Additional INDIRECT CONTACTS (international)
- 51. Center Relationship 1 Person 1 Person People, organizations, institutions at the community level that connect to or have an interest in the two people at the center. People, organizations, institutions at the national level . People, organizations, institutions at the international level . STEP FIVE: Where are YOU on the map?
- 54. YOU! TARGET NEXT: Identify a TARGET for potential tactical interventions 1 Person 1 Person
- 56. What is the identified problem? STEP ONE: Determine the center relationship
- 57. Identified problem: CHILD BRIDES
- 58. Identified problem: CHILD BRIDES Who is at the CENTER of our map?
- 61. HER FATHER NUJOOD Problem: CHILD BRIDES STEP TWO: Those with DIRECT CONTACT (face-to-face)
- 62. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Problem: CHILD BRIDES STEP TWO: DIRECT CONTACT (face-to-face)
- 63. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Problem: CHILD BRIDES
- 64. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister STEP THREE: Those with INDIRECT CONTACT (local / national) Problem: CHILD BRIDES
- 65. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Yemeni Women’s Union Sister STEP THREE: INDIRECT CONTACTS (local and national) Problem: CHILD BRIDES Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Private school Taxi Driver Seyaj / Child Protection Girls Forum For HR Sisters’ Arab Forum Governorates Parliament Village Community Conservative Liberal
- 66. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Yemeni Women’s Union Sister STEP FOUR: Identify INDIRECT CONTACTS (INTERNATIONAL) Problem: CHILD BRIDES Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Private school Taxi Driver Seyaj / Child Protection Girls Forum For HR Sisters’ Arab Forum Governorates Village Community Parliament Conservative Liberal
- 67. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Yemeni Women’s Union Sister Problem: CHILD BRIDES Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Private school Taxi Driver Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Village Community IRIN News STEP FOUR: Those with INDIRECT CONTACT (international) Condoleezza Rice, US State Dept Sisters’ Arab Forum Sharia Committee Parliament Conservative Liberal
- 68. The Center for Victims of Torture—New Tactics in Human Rights Project STEP FIVE: Where are YOU ?
- 70. HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Problem: CHILD BRIDES STEP SIX: What are the NATURE of the relationships?
- 71. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Village Community IRIN News Condoleezza Rice, US State Dept Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school STEP SIX: NATURE of the relationships Sharia Committee Parliament Conservative Liberal
- 72. NEXT: Discuss and identify TARGETS where tactical interventions took place
- 73. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Village Community IRIN News Condoleezza Rice, US State Dept Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Parliament Conservative Liberal NEXT: TARGETS of tactical action
- 74. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
- 75. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
- 76. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
- 77. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee NEXT: TARGETS of tactical action Condoleezza Rice, US State Dept
- 78. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Sharia Committee Condoleezza Rice, US State Dept NEXT: TARGETS of tactical action
- 79. Questions / Discussion
- 80. 1. Identify the Problem 5. Develop a plan of action for implementation New Tactics – 5 Steps to Tactical Innovation 2. Build a Common Vision 3. Define the Terrain Using “Tactical Map” & “ Spectrum of Allies” tools 4. Explore & Select Tactics Using participants’ experiences & NT resources The Center for Victims of Torture—New Tactics in Human Rights Project
- 82. The Spectrum of Allies tool - to better understand ourselves (including allies) and our opponents. Know Yourself Know Your Opponent The Center for Victims of Torture—New Tactics in Human Rights Project
- 83. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Using our tactical map Sharia Committee Condoleezza Rice, US State Dept
- 85. The Spectrum of Allies Tool Supporters/Allies Opponents
- 86. The Spectrum of Allies Tool
- 87. Spectrum of Allies “Role Play” Exercise Supporters/Allies Opponents Neutrals 100% 100% 50% 50% 0%
- 88. Questions / Discussion
- 89. 5 1 2 3 4 Your Objective Active Opponents NEUTRAL Active Allies Passive Allies Passive Opponents حليف ايجابي : الحلفاء الغير نشيطبن المحايدين المعارضين الغير نشطين المعارضين / الخصوم الايجابيين Original Source for Spectrum of Allies – www.trainingforchange.org and adapted by New Tactics in Human Rights – www.newtactics.org
- 93. Yemeni Women’s Union Court House Police Station Journalists Yemen Times Newspaper Sharia Committee Tribal Judge Seyaj / Child Protection Girls Forum For HR GWCC / YYDF Glamour Magazine Governorates Parliament Village Community IRIN News Condoleezza Rice, US State Dept Sisters’ Arab Forum HER FATHER NUJOOD Judge’s Family Husband Brothers Judge Shada Nasser HR Lawyer Arresting Officer Taxi Driver Sister Private school Use our tactical map to create our Spectrum Yemen Times Newspaper IRIN News Seyaj / Child Protection
- 94. 5 1 2 3 4 Neutral Passive Allies Active Allies Active Opponents Passive Opponents
- 95. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides
- 96. 5 1 2 3 4 Active Allies
- 97. 5 1 2 3 4 NUJOOD GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF HER FATHER
- 98. 5 1 2 3 4 Active Opponents
- 99. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband
- 100. 5 1 2 3 4 Passive Allies
- 101. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Sister
- 102. 5 1 2 3 4 Passive Opponents
- 103. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Governorates Parliament Conservative Parliamentarians Liberal Parliamentarians Sister
- 104. 5 1 2 3 4 Neutral
- 105. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Governorates Parliament Conservative Parliamentarians Liberal Parliamentarians Sister Village Community Court House Private school Police Station Arresting Officer Taxi Driver Journalists
- 108. 5 1 2 3 4 NUJOOD HER FATHER GOAL: END the practice of Child Brides Judge Shada Nasser HR Lawyer Glamour Magazine Yemen Times Newspaper Girls Forum For HR Seyaj / Child Protection Yemeni Women’s Union Sisters’ Arab Forum GWCC / YYDF Tribal Judge Brothers Sharia Committee Husband Condoleezza Rice, US State Dept Judge’s Family IRIN News Governorates Parliament Conservative Parliamentarians Liberal Parliamentarians Sister Village Community Court House Private school Police Station Arresting Officer Taxi Driver Journalists
- 109. What important considerations are needed in making tactical choices?
- 115. Discussion & Evaluation
Hinweis der Redaktion
- Where on our map might we apply the two tactics from this week’s assignment? Training Victims as Human Rights Monitors Civilizing the Bureaucrat NOTE: Potential target areas for these tactics: Victims as monitors: the women’s NGO organizations Civilizing the Bureaucrat: Judge, court house (other judges), tribal judge, Parliament
- #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
- Who would be our most ACTIVE ALLY from our tactical map? - Add Nujood Who would be our most ACTIVE OPPONENT from our tactical map? – Add “Her Father” NOTE: If the two people at your CENTER do not line up in these two spaces – then their something not right about the Center of your map. The center must represent your PROBLEM and a relationship that you want to see CHANGED. NOTE: That the OBJECTIVE has 2 purposes – reminding us that we want to END CHILD MARRIAGE but also what would our objective be for a specific TARGET. [you will need to revisit this at the end] Now let’s consider ALL the ACTIVE ALLIES from the case study that we read – and looking our tactical map, who would we consider our active allies in ending child marriage? Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine
- #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
- #1 Active Allies : these are the “actors” you feel ALREADY support the goal/objective you are trying to reach. Who would be our other most ACTIVE ALLY from our tactical map? - Add Nujood Judge Shada Nasser- HR Lawyer Yemen Times Newspaper NGOs - Girls Forum For HR Sisters’ Arab Forum Seyaj / Child Protection Yemeni Women’s Union GWCC / YYDF and its founder - Glamour Magazine NOTE: If you are targeting those in this area, you want your tactics to strengthen the solidarity, unity, joint activity, etc with those in this area of the spectrum. Your goal is to keep them in the “Active Allies” area on the spectrum and even increase how active they are in working toward your goal/objective.
- #5 Active Opponents : These are actors that have a significant opposition to your goal/objective, so much so that they are ACTIVELY working against you. They have an investment and stake in defeating your goal/objective. Who are our ACTIVE Opponents from the case study? List: Her father Husband Brothers Tribal judges Sharia Committee NOTE: If you are targeting those in this area, you need tactics that would “divide and conquer” the opposition or significantly raise the stakes of their opposition in order to move them into the “Passive Opponents” area. You would be looking for tactics that would create situations that would be very costly (politically, financially, morally, etc) for your opponent if they actively oppose your goal/objective.
- #5 Active Opponents : These are actors that have a significant opposition to your goal/objective, so much so that they are ACTIVELY working against you. They have an investment and stake in defeating your goal/objective. Who are our ACTIVE Opponents from the case study? List: Her father Husband Brothers Tribal judges Sharia Committee NOTE: If you are targeting those in this area, you need tactics that would “divide and conquer” the opposition or significantly raise the stakes of their opposition in order to move them into the “Passive Opponents” area. You would be looking for tactics that would create situations that would be very costly (politically, financially, morally, etc) for your opponent if they actively oppose your goal/objective.
- #2 Passive Allies : these are the actors you feel are LIKELY to support or have some similar goals/objectives to those you are trying to reach. Who are our passive allies from the case study? Judge’s family ---- perhaps they are on the line, they helped Nujood, perhaps they can be engaged to help others in the future? IRIN - humanitarian news and analysis - a service of the UN Office for the Coordination of Humanitarian Affairs (NOTE – this could add an additional “point of contact” on our tactical map to lead to the United Nations, right?! This agency might also be a bit more on the “cusp”) Condoleezza Rice (former secretary of state) Sister – why might we put her here? NOTE: If you are targeting those in this area, you want your tactics to increase the ways in which you can create more interest and investment to build more solidarity, unity, joint activities, etc with those in this area of the spectrum. Your goal is to move them into the “Active Allies” area on the spectrum.
- #2 Passive Allies : these are the actors you feel are LIKELY to support or have some similar goals/objectives to those you are trying to reach. Who are our passive allies from the case study? Judge’s family ---- perhaps they are on the line, they helped Nujood, perhaps they can be engaged to help others in the future? IRIN - humanitarian news and analysis - a service of the UN Office for the Coordination of Humanitarian Affairs (NOTE – this could add an additional “point of contact” on our tactical map to lead to the United Nations, right?! This agency might also be a bit more on the “cusp” Condoleezza Rice (former secretary of state) Sister – why might we put her here? NOTE: If you are targeting those in this area, you want your tactics to increase the ways in which you can create more interest and investment to build more solidarity, unity, joint activities, etc with those in this area of the spectrum. Your goal is to move them into the “Active Allies” area on the spectrum.
- #4 Passive Opponents : These are actors that have a significant enough level of doubts about your goal/objective that they do not support what you are doing. They are not yet actively opposing you, but they are not necessarily neutral about what you are doing. Who can we put this area of our spectrum from the case study? Governorates Parliament But what else do we know from the case study about Parliament? Are all the parliamentarians opposed to ending child marriage? NO – we find in our case study that there are LIBERAL Parliamentarians who argue that child marriages create long lasting psychological and physical harm. So we could add them to our more active allies. The CONSERVATIVE Parliamentarians however might be closer to the active opponent side, although all we know about them from our case study is that they argue that Islam does not dictate an age for marriage. NOTE: If you are targeting those in this area, you want your tactics to at least arouse doubts about their own position or interests regarding your goal/objective—with the goal of moving them into the “Neutral” area of the spectrum. You want “Passive Opponents” to be “neutralized” and not create opposition to your goal/objective or increase the power of your opponents.
- #4 Passive Opponents : These are actors that have a significant enough level of doubts about your goal/objective that they do not support what you are doing. They are not yet actively opposing you, but they are not necessarily neutral about what you are doing. Who can we put this area of our spectrum from the case study? Governorates Parliament But what else do we know from the case study about Parliament? Are they all parliamentarians opposed to ending child marriage? NO – we find in our case study that there are LIBERAL Parliamentarians who argue that child marriages create long lasting psychological and physical harm. So we could add them to our more active allies. The CONSERVATIVE Parliamentarians however might be closer to the active opponent side, although all we know about them from our case study is that they argue that Islam does not dictate an age for marriage. NOTE: If you are targeting those in this area, you want your tactics to at least arouse doubts about their own position or interests regarding your goal/objective—with the goal of moving them into the “Neutral” area of the spectrum. You want “Passive Opponents” to be “neutralized” and not create opposition to your goal/objective or increase the power of your opponents.
- #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
- #3 Neutral (Passive) : these are actors that may not have a clear investment, interest, or perhaps knowledge of the situation so they don’t take a stand on your goal/objective one way or the other. NOTE: Often the people here don’t move in one direction or another until YOU choose a tactic. Sometimes the tactic itself will make people decide if they are allies or opponents. Who are the people we can identify that would be in this “neutral” position? Court Police station Arresting officer Journalists Taxi driver MORE TOWARD OPPONENT – Village community (this is mixed right?) MORE TOWARD ALLY – Private school , this is where Nujood goes to school, we might think that they would want young girls to remain in school rather than get married. NOTE: If you are targeting those in this area, you want your tactics to educate, appeal to, and move people to take a favorable position on your goal/objective—with the goal of moving them at least into the “Passive Allies” position on the spectrum. You want to win over or at least neutralize uncommitted parties so they don’t become your opponents.
- Using the Spectrum to select a TARGET We want to move a “target” just ONE segment toward our active ally position. What do we want our tactics to do with this kind of target moving from PASSIVE to ACTIVE ALLY? NOTE: Not at all likely to move an ACTIVE OPPONENT all the way to ACTIVE ALLY – requires a conversion experience.
- Language Human behavior / habits Political system Political climate Religious perspectives Traditions