3. Updates: Outreach
• RBs registered over 297,000 clients & CCT recipients
• Over PhP12 Billion ($260 million) in mobile phone banking
transactions via mobile money
4. Updates: Accreditation Training
• GCash Accreditation Training
• August 25, 2011 @ RBAP Boardroom, Luzon
• September 9. 2011 @ Diamond Suite, Cebu
• October 28, 2011 @ Montevista Villa, Mimosa Clark
• 1st Regional Smart Money Accreditation Training
• October 5, 2011 @ Naomi’s Botanical Garden, Ozamiz
SESSION 6
5. Updates: Channel Management Program
• 5 banks completed the 6-month pilot phase
• Lessons Learnt and achievements:
• Develop merchant-clients into an “Cash In/Cash Out agent”
• Expands geographic coverage without building infrastructure
• CICO agents decongest branch lobby
• CICO agents refer new customer segments to the bank
• Next Steps: rollout to interested mobile phone banking accredited
rural banks
SESSION 6
6. Determine MPB “Use Cases”
• Kapitbahay Banking “village banking”
• Make loan payments
• Pay employees’ salaries
• Pay utility bills via mobile phone
• Pay suppliers via GCASH
(not checks or cash)
• Send money to relatives
(remittance services)
• Provide info for a fee (balance
inquiry)
7. Updates: Financial Education
• RBAP-MABS started working on the Financial Education Program.
An effective FE Program can:
• Promote the benefits of shifting from traditional banking to
mobile phone banking faster;
• Address the misconceptions that hinder MPB uptake and
usage
• Be anchored on merchants, CICOs, resellers to teach clients
and recruit potential clients.
SESSION 6
8. Updates: Financial Education
• Develop financial education toolkit
• Select and train pilot banks (3 MPB accredited rural bank)
• Test FE Toolkit with bank staff, clients and merchants
• Conduct focus group discussions for staff and clients
• Revise FE Toolkit
Sample FE Toolkit
For Savings
SESSION 6