Designed as after-market solutions, these act as self-installable plug & play modules that enable you to make connected cars out of the standard vehicles running along our streets.

1. CONNECTED CAR
Telefonica_

2. Product Overview
Connected Car
Cloud Network
O2 Car Connection
WEB APP
O2 Car Connection
MOBILE APP
Self-installable Module
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3. Product Overview
Connected Car
Key points:
Ø First m2m B2C product from Telefónica
Ø Available to non-O2 customers as well as O2 customers
Ø This is an aftermarket product from Telefónica
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4. Our Value Proposition
Challenges for
consumer
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Connected Car
Our value proposition
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Business model

5. Our Value Proposition
Challenges for
consumer
Connected Car
Challenges for consumer:
Ø Modern cars are very complex
Ø Insecurity about vehicle health
Our value
proposition
Ø Lack of control over their car
Ø Fears of car theft
Business
Model
Ø Want to know if their car is moved unexpectedly
Ø Want to save money through improving driving behavior
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6. Our Value Proposition
Challenges for
consumer
Connected Car
Our value proposition:
Our value
proposition
Business
Model
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7. Our Value Proposition
Challenges for
consumer
Our value
proposition
Connected Car
Our value proposition:
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Business
Model
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Self-installable plug & play device
24h connection to your car
Know about your car’s health in real time
Understand what is wrong with your car sooner saving you money
Track your car in case it is stolen or receive an alert if the device is
unplugged keeping your and your family safe (live tracking)
Control your car from your phone
By tracking private vs. business trips you can simplify your driving
expenses
This is the most feature rich device on the market
Device and service available to non-Telefonica customers as well
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8. Our Value Proposition
Challenges for
consumer
Our value
proposition
Connected Car
Business model:
Ø B2C model. We provide the hardware & include a years
service (connectivity)
Ø Sell the device through consumer electronic channels
online and offline
Business Model
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9. Product Features
Connected Car
Dashboard
Health
Alerts
Location
Initial app dashboard
gives overview of vehicle
status; driving
activity and
vehicle location.
The user can fully understand &
assess vehicle performance as
engine lights are translated into
useful descriptions
helping them to
make better repair
decisions.
User can receive alerts on the
dashboard or by email for geo
fence crossings; speeding; high
engine RPM; low battery &
vehicle motion
(when stationary).
Users can find their way
back to their vehicle using
their last
saved location.
Logbook
Live tracking
Geo fences
User can automatically save all
trips made by the vehicle
allowing them to see trip
details such as start &
end date, location,
time, distance travelled
and route.
Users can track their moving
vehicle live showing speed,
direction and location with
updates every
5 seconds.
Users can set geographic
perimeters so if their vehicle
exits or enters a
predetermined
area they
receive an alert.
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10. Technical Details
Connected Car
O2 Car Connection is a wireless device that plugs into your car:
Ø ODB II standard connector: This allows
connection to the diagnostic control network of
the vehicle (CANBUS) giving access to diagnostic
information
Ø GPS chipset: Provides information for Tracking ,
Location, recent-trips and geo-fencing features
Ø M2M SIM: Data connectivity both inside and
outside of the vehicle. This connects the car to
the cloud
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