1. Enabling a
Smarter Future
Paul Eggleton
Head of Smart Metering
Paul.Eggleton@O2.COM

2. Contents
01 Telefónica Introduction
02 Data Dialogue
03 The Vision
04 The UK Challenge
05 Keys to Success
06 Summary

3. 01 Telefónica Introduction

4. An Introduction to Telefónica
m2m

5. Not just a network
Spent over
Leading provider
of Machine to Machine (M2M)
building and applications in UK with over
improving its network,
with another Years Experience
Managing wireless
networks worldwide Global
invested Connections
in 2012
m2m

6. Our sustainability credentials
The Carbon Footprint We have installed over
The Global Telefónica
Energy Spend is over of carrying data is
PER MB Smart Meters
within our own
mobile network
m2m

7. Collaboration is key to the way we work
m2m

8. 02 Data Dialogue

9. The Data Dialogue
of the population are ‘non-sharers’
of the population are ‘sceptics’
of the population are ‘pragmatists’
of the population are ‘value hunters’
of the population are ‘enthusiastic sharers’
www.populus.co.uk
m2m

10. 03 The Vision

11. The Vision
‘The Internet of Everything’ - technology is no longer an
add-on but becomes an integrated part of the way we live
The Smart Journey
m2m

12. 04 The Challenge

13. The UK Challenge
How can we deliver a…
Future Facing
Trusted & Secure Smart Metering
Infrastructure that
Consumers will actively
engage with & is supported by
An Innovative & Robust
Eco-system to enable a
... smarter energy future?
m2m

14. 05 The keys to success

15. Keys to success
Consumer Engagement
CONSUMER • Clear benefits here and
ENGAGEMENT now – saving money
+ • Also explain the vision –
the why
Future Facing • One size doesn’t fit all
+ • Learn from other sectors
• O2 Guru model –
Trusted & Secure understanding
+ consumer needs
• Slick installation process
Collaborative &
via O2 coverage App
Innovative Eco-System
• Opportunity to build
= customer loyalty
m2m

16. Keys to success
Future Facing
CONSUMER • 92% of all data was
created in last 2 years
ENGAGEMENT
+ • There are more mobile
phones in the world than
toothbrushes!!
Future Facing
• Flexibility and scalability
+ are key to leveraging this
investment
Trusted & Secure
• Can’t be shackled in future
+ by choices made today
• Cellular plus infill can
Collaborative & provide scalable, flexible
Innovative Eco-System and holistic solution
= • We have developed
tools/applications for
accurate
coverage modelling
m2m

17. Keys to success
Trusted and Secure
CONSUMER • Security by design for
ENGAGEMENT Critical National
+ Infrastructure
• Cellular inherently secure
Future Facing + layered approach
+ • We manage huge volumes
of consumer data and
Trusted & Secure work with Financial and
+ Government agencies
• Cellular is safe
Collaborative &
Innovative Eco-System • Consumers have different
understanding of data use
= and benefits of sharing
• We are leading the data
dialogue
m2m

18. Keys to success
Eco-System
CONSUMER • Collaboration and
ENGAGEMENT Partnerships are vital
+ • Appropriate standards
and specifications to
Future Facing allow innovation
+ • Ongoing independent
testing and interoperability
Trusted & Secure • New market entrants
Collaborative &
+ innovating and
disrupting market
Innovative Eco-System • We have a heritage in
innovation and developing
= new digital skills
m2m

19. Keys to success
for a Smarter Future
CONSUMER
ENGAGEMENT
+
Future Facing
+
Trusted & Secure
Collaborative &
+
Innovative Eco-System
= SMARTER
FUTURE
m2m

20. 06 To Conclude

21. To conclude
• Smart meters are the essential foundation to our Smarter
Energy Future
• Consumer engagement will be crucial for deployment success
• Collaboration and Partnerships are key to successful delivery
and ongoing sustainable eco-system
24/01/2013 m2m 21

22. Any questions?
PAUL EGGLETON
Head of Smart Metering @thepeggleton
Paul.Eggleton@O2.COM #O2m2m