How to move your business to next level using social media and through Social Marketing. Business partner, Internet marketing, Internet Network, Marketing and Advertising.

1. Social Media Strategies
M-Square Systems Inc. IT-CONSULTING
Call 212-941-6000. or
muthu.n@msquaresystems.com

2.  Social media refers to activities, practices, and
behaviors among communities of people who gather
online to share information, knowledge, and opinions
using conversational media.
 Conversational media are Web-based applications that
make it possible to create and easily transmit content in
the forms of words, pictures, videos and audios.
What is Social Media

3.  Social media networking sites are low-cost or no-cost
marketing tools for your business or brand.
 Using these platforms facilitates the building of
networks/communities and allows conversations. This
relationship-building process encourages trust and
increase confidence in your services or products.
 Social media marketing is two-directional giving
businesses feedback on how to improve their products
or offerings.
Why Use Social Media?

4.  Implement marketing strategies which leverage the
major social networks and smaller niche sites.
 There are many techniques you can use with
LinkedIn, Face book, and Twitter.
So What Can Business Do To
Market Themselves
I already
have
a web site…
isn’t that
enough?

5.  Start out small
 Clearly define your marketing objectives
 Select your target market
 Assess your capabilities and know-how
 Execute your online strategy
 Measure your effectiveness
 Most importantly, experiment!
Tips For Using Social Media

6.  Facebook – Highest advertising revenue of all social
media sites; ideal for FMCG, lifestyle, apparel and
luxury brands to build presence and advertise on
 Twitter – Favorite rant corner for most consumers;
micro blogging feature takes away the pressure to be
compelling or grammatically correct
 LinekdIn – Must for serious businesses and companies
looking to mine data, manage knowledge or be ‘thought
leaders’
 Blog – Still in flavor for serious or lengthier
communication; great for SEO
 Pintrest – Ideal for a design, art and pre media agencies
Top Social Networks for Business

7.  Build your connections and continue to maintain
relationships with your contacts. Start a LinkedIn
group that is based around your products or services.
 Facilitate discussions within your group and pay
attention to all feedback.
 Conduct LinkedIn polls to gather more information on
your contacts Market your company in the Summary
section on your profile.
 Add your company website, Twitter ID, and Facebook
fan page links to your profile.
LinkedIn Strategies

8.  Follow people and build your network of followers.
Generate interesting and relevant content to keep your
followers engaged.
 Send a few tweets out every day to keep your audience
informed.
 Follow and monitor your competition.
 Retweet other people’s messages, and they will often
return the favor.
Twitter Strategies

9.  Create a business fan page and invite people to become
fans.
 Continually post information and interesting content
relating to your products or services Have your tweets
feed into your Facebook wall.
 Provide links to your company website and Twitter ID.
 Insert Facebook badges on your company website and
encourage visitors to become a fan and follow you on
Facebook.
 Promote page with Facebook Ads.
Facebook Strategies

10.  Develop online presence and digital footprint. Create
networks, build relationships, trust, and confidence.
 Nurture and maintain relationships. Start a
conversation and keep it going.
 Listen to your audience and acknowledge their
concerns and praise.
 Continually monitor and update your social sites.
Social Media Strategy

11.  Broadband cellular 3G &4G networks bring new
meaning to accessibility of social media and social
networking.
 Again people today are highly mobile in their
communications.
 Always increasing online speed helps to connect even
YouTube.com videos to smart phone technology.
Social networking available in all
devices

12.  Marketing –Works because almost every brand has a
section of target audience online today
 HR – Great for identifying and engaging with talent
directly.
 Creative – Sharing enables art, copy and design teams
to get new ideas, learn new things and experiment
 Operations / Strategy – Sites like LinkedIn help in
connecting with domain experts who can share
valuable strategic insights
 Business Development – B2B companies can use
professional networking sites to connect with
prospective clients
Social Media For Business
Functions

13. Important facts for businesses:
 36% of all social media users have posted about a brand
or product at some point of time
 61% of all social media users are willing to give
feedback about brands on social networks
 42% of social media users have had at least one direct
conversation with a brand on social networks
 85% of users were never contacted by a company or
brand despite posting a negative review about it
 82% of these people stopped doing business with the
brand in question as a result
Social Media Facts

14. The Social Media Landscape

15.  Not all online strategies will be effective for all business
types
 It is up to you as the marketer to determine the
appropriate marketing channels and to constantly
measure their effectiveness
Social Media Disclaimer

16. Getting Started or Support –
Muthu Natarajan
muthu.n@msquaresystems.com
www.msquaresystems.com
Phone: 212-941-6000
Support & Partner