How targeted B2C & B2B email communications coupled with email marketing analytics can be leveraged in an email marketing campaign to engage subscribers & increase conversions.
Download the complete guide on great email marketing http://landing.lyris.com/2012-lyris-digital-optimizer-report-actionable-insights-for-delivering-customer-value-US?source=70170000000izmW
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Effective Email Marketing – A Powerful Targeting Tool from Lyris
1. Digital Marketing Brief
Effective Email Marketing –
A Powerful Targeting Tool
Download the Full Guide
Email marketing has been proven to be an effective marketing strategy for
reaching out to target customers and prospects – and increase conversion rates.
Targeting with action-based relevance is especially effective, and while this
practice is most often associated with b2c email programs directed to consumers,
b2b email marketing is equally as effective for reaching out to businesses.
Two recent surveys from digital marketing services provider Lyris revealed
insights on the use of segmentation and the role of automation in driving
targeted email communications to engage subscribers and increase conversions.