Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013

1. Advocacy: Marketing, Social
Media, and Events Promoting
the Library
OhioLINK User Services Committee
July 12, 2013

2. TWITTER #USCREF
VIDEO STREAM
HTTPS://WWW.OHIOLINK.EDU/OSTAFF/VIDEO-
BROADCAST.HTML
SLIDESHARE
HTTP://WWW.SLIDESHARE.NET/LYNNLENART

3. Otterbein
University
Allen Reichert

4. Featuring alumni

7. Popular tie-ins

9. And, of course, zombies…

10. Kathy Dobda
Cleveland State

11. Meet Your Personal
Librarian Event

20. University of
Cincinnati
Debbie Tenofsky

21. Information Literacy Month Research Challenges

22. Chinese New Year

23. Orientation

24. Orientation – Collaborating or Cheating

25. Miami University
Utilizing the Twitter API
Eli Sullivan
presenting work of
Jason Paul Michel
Miami University Libraries

26. Why?
Provide proactive assistance to users
Create social rapport with users
Gain unique insight of user base
Gain honest, unfiltered user feedback

27. How?
php script, MySQL tables…
Identify & search “key” terms
Set geolocation parameters
More technical stuff…

28. What

29. Notable Interactions

30. Research Need

31. Social Capital/Rapport

32. User Feedback

33. User Feedback
Social Capital/Rapport
Information Need

34. ~ 205 followers ~ 15 interactions/week

35. Future Developments
Develop a deeper set of keywords
Incorporate SMS notifications to subject specific
librarians when relevant tweet is recorded
Analyze data for user satisfaction / areas for
improvement

36. More info?
Jason Paul Michel
micheljp@MiamiOH.edu
@jpmichel
Code:
Query and store: https://gist.github.com/3846007
Display: https://gist.github.com/3846055

37. WHAT THE LIBRARIANS SEE
http://dog.lib.muohio.edu/~jpmichel/apis/twitter/twitter_api_oxford_bootstrap.php

38. University of Akron
Law
Lynn Lenart

39. Law Library
posts on the
Law School
Blog
Blog
announcements
are emailed to all
law students once
a day.
http://blogs.uakron.e
du/law/category/law-
library/

40. Sample email that all students and
law school staff receive- 1 per day
http://www.uakron.edu/law/library/archive_2013.dot

41. Phone & mobile device charging station
http://www.kwikboost.com/

42. Bowling Green
University
Vera Lux

44. The Inspiration

45. Ride the Falcon event
“It was our most successful social media project.”

46. Result
“We gained many twitter followers and FB likes because students were much more likely to share their photos and tag themselves. “

47. Links to the Facebook page
https://www.facebook.com/photo.php?fbid=10151186171112634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater
https://www.facebook.com/photo.php?fbid=10151185119827634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater

48. This summer’s social media
project
Connect with retired staff and alumni
Filling in the library’s Facebook timeline with photos and
tidbits
Back to the library’s origination in 1914
https://www.facebook.com/BGSULibrary

49. THANK YOU