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How to Brand
  Yourself for
      Career
    Success
                        Lynn Hazan
                        Lynn Hazan & Associates, Inc.
                        Executive Search Firm
                        for Marketing and
                        Communications


    DePaul University   lynn@lhazan.com
    January 24, 2013    www.lhazan.com
                        312-863-5401
VUCA: The “New Normal”

    Volatile
    Uncertain
    Complex
    Ambiguous

 Derived   from military vocabulary in the
 1990’s
                                © 2013 Lynn Hazan & Associates, Inc.
Barb
    The VUCA Antidote               Cheng, founder, pre
                                    sident, and CEO of
                                      Executive Core


                             Vision
                             Understanding
                             Clarity
                             Agility

   Clarity works understanding can so
    Listening andbecause people arehelp
   Leaders must be ready for surprises. Have
    With a clear vision, creative space opens up
    confused that they grasp at anything and
    leaders discover new ways of thinking that
    practices which
    for innovations. support agility.
    helps them make sense out of chaos.
    acting.
                                   © 2013 Lynn Hazan & Associates, Inc.
War for Talent
 Employers   ARE Hiring!
 Toptier candidates
 being courted;
 getting multiple
 offers.
 Intense competition
 for talent
 Speed   is important

                            © 2013 Lynn Hazan & Associates, Inc.
Clients Seek 21st Century Skills
 Creativity  &          Technology          Literacy
  Innovation             Flexibility&
 Critical Thinking &     Adaptability
  Problem Solving        Initiative & Self
 Communication &         Direction
  Collaboration          Social & Cross
 Productivity &          Cultural Skills
  Accountability         Information Literacy
 Leadership &           Social Media
  Responsibility          Literacy

                                © 2013 Lynn Hazan & Associates, Inc.
Where are the jobs?
                        Financial
           Construction Activities        Others
               7%          6%              11%

 Retail and
 wholesale                                                      Professional &
   trade                                                           Business
     9%                                                            Services
                                                                     26%
Leisure and
 hospitality
    17%


                             Education
                             and health
                              services
                                24%                © 2013 Lynn Hazan & Associates, Inc.
Top Jobs of 2013-CareerBuilder
•Information security analysts/web
developers/computer network architects

•Software developers

•Personal financial advisors/accountants/financial
analysts

•Market research analysts/marketing specialists

•Mechanical engineers/industrial engineers

                                   © 2013 Lynn Hazan & Associates, Inc.
Top Jobs @LH&A:
•Multiple jobs- Multiple Clients- B2B & B2C

Tech co in Golf industry-Partnership Mk, Mk
Analyst, Marcom-PR, Graphic Designer

B2B Co- Mk Mger, Sr Mk Mger, Marcom Dir
Marcom-PR- Consumer-golf

Consumer Durables- VP/Dir of Mk, VP-Mk &
Comm

•Training co-Content Producer, Sls, Mk Coord.
•Medical Assn- Member Outreach Rep Lynn Hazan & Associates, Inc.
                                    © 2013
Set up SMART Goals-Like a
Marketing Campaign

S-Specific
M-Measurable
A-Attainable
R-Realistic
T-Timely


                    © 2013 Lynn Hazan & Associates, Inc.
Must have skills for candidates
    Marketing                   Managing
    Writing                     clients, supervisory
    Analytic/Quantitative       skills
    Social Media & digital
     skills                      Foreign   Language
    Collaborative work          skills
     styles
    Industry specific           Do   more than less!
     experience
        Strategy and tactics
        Biz Dev




                                          © 2013 Lynn Hazan & Associates, Inc.
Re-Define Yourself in a Changing
World
   Who are you?
   What do you want to
    do?
 Reinvent   yourself, your
    skills
   Strengths & core
    competencies



                              © 2013 Lynn Hazan & Associates, Inc.
© 2013 Lynn Hazan & Associates, Inc.
© 2013 Lynn Hazan & Associates, Inc.
What makes you
extraordinary?

What are you a subject
matter expert in?
Write your answers.




                      © 2013 Lynn Hazan & Associates, Inc.
Be a subject matter expert
 Know your subject matter and best
 practices
 Have   experiences to relate
 Speaking
         engagements to share your
 knowledge




                                 © 2013 Lynn Hazan & Associates, Inc.
21st century expert is online!
  Blogs   and video    Webinars
  blogs                 Online
  eBook                presentations
  e-zine   articles    Social   media




                              © 2013 Lynn Hazan & Associates, Inc.
Marketing Yourself
 Always    market yourself
 Innovation– What new
 services can you offer?
 Nonprofit/Pro-Bono       projects
 Join
     professional
 associations
  Be    an active member!
  Position   yourself as a leader!

                                      © 2013 Lynn Hazan & Associates, Inc.
What are your spheres of
influence?
                        Community
                       Organizations
        Professional                     Places of
        Associations                      Worship




  Schools /
 Universities            You                      Social Clubs




       Online Groups                         ???

                       Arts/Culture


                                       © 2013 Lynn Hazan & Associates, Inc.
The Hemmingway Challenge




               Write a story
              in only 6 words.



                   © 2013 Lynn Hazan & Associates, Inc.
For Sale. Baby shoes.
     Never worn.




                 © 2013 Lynn Hazan & Associates, Inc.
What’s your story in 6
words?

Lynn’s Story:
Passionate Recruiter loves placing superb
talent


                               © 2013 Lynn Hazan & Associates, Inc.
What is your unique
positioning statement?
What makes your talent special?



                       © 2013 Lynn Hazan & Associates, Inc.
Unique Positioning Statement
Why employer or client should hire you




Summary statement for resume



Lead off for a successful interview
                                   © 2013 Lynn Hazan & Associates, Inc.
How to Create Your UPS
What makes you unique?

What makes you special?

What’s your story?
                                                 ?
                                               ?
                          © 2013 Lynn Hazan & Associates, Inc.
Elevator Speech
 30-60   second speech
 Reasons    why employer should hire you
 What    can you bring to the employer?
 Make    it interesting!
 Practice!   Practice! Practice!




                                    © 2013 Lynn Hazan & Associates, Inc.
Try it out: Paired Share
   Why you should hire me?
   Make it interesting!
   Time: 1 minute each




                              © 2013 Lynn Hazan & Associates, Inc.
How to get yourself on the
“A-List”




                              ?

                       © 2013 Lynn Hazan & Associates, Inc.
Content Mk= New MK




                 © 2013 Lynn Hazan & Associates, Inc.
Building your credibility
                    BE VISIBLE!
 Where     are other experts?
  Real-world    organizations
  Personal    websites or blogs
  Online    social networking sites
 Have    you Googled yourself lately?
  Is   your profile/blog/content accessible?
  Were    you mentioned in articles or on sites?
  Manage      your online reputation!

                                       © 2013 Lynn Hazan & Associates, Inc.
Building your credibility
 Post   / share new content
  Case    studies
  Relevant    news articles
  Recycle    content from different formats
 Participate    in discussions
  Start   discussions by asking questions
  Offer   feedback, opinions, or experiences



                                     © 2013 Lynn Hazan & Associates, Inc.
Building your credibility
 Think   about the platform
  Multi-media  –
   pictures, video, podcasts, webinars, slide
   presentations
  Is   video better than audio?
  Should    I write a blog post or a tweet?
 Be    accessible
  Promote      organizations or events on your profile
  Review     a conference on your blog
  Share    your blog posts with your © 2013 Lynn Hazan & Associates, Inc.
                                      followers
Create content to get noticed!
 After   posting
    presentation, LH&A
    featured on
    SlideShare’s Career
    front page


    Lynn is also a Platinum
    Author at
    EzineArticles.com

                               © 2013 Lynn Hazan & Associates, Inc.
Online tool to check your brand
               www.brand-yourself.com


                        Free-to-try


                        See how your
                         personal brand
                         rates online




                          © 2013 Lynn Hazan & Associates, Inc.
Don’t forget about etiquette
 Be   kind!
  Make positive contributions to discussions or
   conversations
 Watch    for tone of voice (punctuation)
  DON’T   USE ALL CAPS!
  Grammar     still matters
 Revise   and review before posting


                                   © 2013 Lynn Hazan & Associates, Inc.
Trend Blog/Resources
 Trendwatching.com

 Futurist:   David Houle’s blog for hot tips:
   Evolutionshift.com

 Marketingcharts.com

 McKinsey      Global Institute Publications




                                   © 2013 Lynn Hazan & Associates, Inc.
A Wise Man Once Said…
"It had long since come
to my attention that
people of
accomplishment rarely
sat back and let things
happen to them. They
went out and happened
to things.”


Leonardo Da Vinci


                          © 2013 Lynn Hazan & Associates, Inc.
Sign up for Lynn’s E-jobs
A free, confidential listserv from LH&A


  Clearly print your name and email address
  on the sign up sheet!




 Email Lynn at: Lynn@lhazan.com

                                     © 2013 Lynn Hazan & Associates, Inc.
55 E. Washington St.
Lynn Hazan
              Suite 715
                    Chicago, IL 60602
 Lynn Hazan &
                      312-863-5401
Associates, Inc.   lynn@lhazan.com
                   www.lhazan.com
                      @lynnhazan




                         © 2013 Lynn Hazan & Associates, Inc.

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Kmg presentation brand yourself for career success

  • 1. How to Brand Yourself for Career Success Lynn Hazan Lynn Hazan & Associates, Inc. Executive Search Firm for Marketing and Communications DePaul University lynn@lhazan.com January 24, 2013 www.lhazan.com 312-863-5401
  • 2. VUCA: The “New Normal”  Volatile  Uncertain  Complex  Ambiguous  Derived from military vocabulary in the 1990’s © 2013 Lynn Hazan & Associates, Inc.
  • 3. Barb The VUCA Antidote Cheng, founder, pre sident, and CEO of Executive Core  Vision  Understanding  Clarity  Agility  Clarity works understanding can so Listening andbecause people arehelp  Leaders must be ready for surprises. Have With a clear vision, creative space opens up confused that they grasp at anything and leaders discover new ways of thinking that practices which for innovations. support agility. helps them make sense out of chaos. acting. © 2013 Lynn Hazan & Associates, Inc.
  • 4. War for Talent  Employers ARE Hiring!  Toptier candidates being courted; getting multiple offers.  Intense competition for talent  Speed is important © 2013 Lynn Hazan & Associates, Inc.
  • 5. Clients Seek 21st Century Skills  Creativity &  Technology Literacy Innovation  Flexibility&  Critical Thinking & Adaptability Problem Solving  Initiative & Self  Communication & Direction Collaboration  Social & Cross  Productivity & Cultural Skills Accountability  Information Literacy  Leadership &  Social Media Responsibility Literacy © 2013 Lynn Hazan & Associates, Inc.
  • 6. Where are the jobs? Financial Construction Activities Others 7% 6% 11% Retail and wholesale Professional & trade Business 9% Services 26% Leisure and hospitality 17% Education and health services 24% © 2013 Lynn Hazan & Associates, Inc.
  • 7. Top Jobs of 2013-CareerBuilder •Information security analysts/web developers/computer network architects •Software developers •Personal financial advisors/accountants/financial analysts •Market research analysts/marketing specialists •Mechanical engineers/industrial engineers © 2013 Lynn Hazan & Associates, Inc.
  • 8. Top Jobs @LH&A: •Multiple jobs- Multiple Clients- B2B & B2C Tech co in Golf industry-Partnership Mk, Mk Analyst, Marcom-PR, Graphic Designer B2B Co- Mk Mger, Sr Mk Mger, Marcom Dir Marcom-PR- Consumer-golf Consumer Durables- VP/Dir of Mk, VP-Mk & Comm •Training co-Content Producer, Sls, Mk Coord. •Medical Assn- Member Outreach Rep Lynn Hazan & Associates, Inc. © 2013
  • 9. Set up SMART Goals-Like a Marketing Campaign S-Specific M-Measurable A-Attainable R-Realistic T-Timely © 2013 Lynn Hazan & Associates, Inc.
  • 10. Must have skills for candidates  Marketing  Managing  Writing clients, supervisory  Analytic/Quantitative skills  Social Media & digital skills  Foreign Language  Collaborative work skills styles  Industry specific  Do more than less! experience  Strategy and tactics  Biz Dev © 2013 Lynn Hazan & Associates, Inc.
  • 11. Re-Define Yourself in a Changing World  Who are you?  What do you want to do?  Reinvent yourself, your skills  Strengths & core competencies © 2013 Lynn Hazan & Associates, Inc.
  • 12. © 2013 Lynn Hazan & Associates, Inc.
  • 13. © 2013 Lynn Hazan & Associates, Inc.
  • 14. What makes you extraordinary? What are you a subject matter expert in? Write your answers. © 2013 Lynn Hazan & Associates, Inc.
  • 15. Be a subject matter expert  Know your subject matter and best practices  Have experiences to relate  Speaking engagements to share your knowledge © 2013 Lynn Hazan & Associates, Inc.
  • 16. 21st century expert is online!  Blogs and video  Webinars blogs  Online  eBook presentations  e-zine articles  Social media © 2013 Lynn Hazan & Associates, Inc.
  • 17. Marketing Yourself  Always market yourself  Innovation– What new services can you offer?  Nonprofit/Pro-Bono projects  Join professional associations  Be an active member!  Position yourself as a leader! © 2013 Lynn Hazan & Associates, Inc.
  • 18. What are your spheres of influence? Community Organizations Professional Places of Associations Worship Schools / Universities You Social Clubs Online Groups ??? Arts/Culture © 2013 Lynn Hazan & Associates, Inc.
  • 19. The Hemmingway Challenge Write a story in only 6 words. © 2013 Lynn Hazan & Associates, Inc.
  • 20. For Sale. Baby shoes. Never worn. © 2013 Lynn Hazan & Associates, Inc.
  • 21. What’s your story in 6 words? Lynn’s Story: Passionate Recruiter loves placing superb talent © 2013 Lynn Hazan & Associates, Inc.
  • 22. What is your unique positioning statement? What makes your talent special? © 2013 Lynn Hazan & Associates, Inc.
  • 23. Unique Positioning Statement Why employer or client should hire you Summary statement for resume Lead off for a successful interview © 2013 Lynn Hazan & Associates, Inc.
  • 24. How to Create Your UPS What makes you unique? What makes you special? What’s your story? ? ? © 2013 Lynn Hazan & Associates, Inc.
  • 25. Elevator Speech  30-60 second speech  Reasons why employer should hire you  What can you bring to the employer?  Make it interesting!  Practice! Practice! Practice! © 2013 Lynn Hazan & Associates, Inc.
  • 26. Try it out: Paired Share  Why you should hire me?  Make it interesting!  Time: 1 minute each © 2013 Lynn Hazan & Associates, Inc.
  • 27. How to get yourself on the “A-List” ? © 2013 Lynn Hazan & Associates, Inc.
  • 28. Content Mk= New MK © 2013 Lynn Hazan & Associates, Inc.
  • 29. Building your credibility BE VISIBLE!  Where are other experts?  Real-world organizations  Personal websites or blogs  Online social networking sites  Have you Googled yourself lately?  Is your profile/blog/content accessible?  Were you mentioned in articles or on sites?  Manage your online reputation! © 2013 Lynn Hazan & Associates, Inc.
  • 30. Building your credibility  Post / share new content  Case studies  Relevant news articles  Recycle content from different formats  Participate in discussions  Start discussions by asking questions  Offer feedback, opinions, or experiences © 2013 Lynn Hazan & Associates, Inc.
  • 31. Building your credibility  Think about the platform  Multi-media – pictures, video, podcasts, webinars, slide presentations  Is video better than audio?  Should I write a blog post or a tweet?  Be accessible  Promote organizations or events on your profile  Review a conference on your blog  Share your blog posts with your © 2013 Lynn Hazan & Associates, Inc. followers
  • 32. Create content to get noticed!  After posting presentation, LH&A featured on SlideShare’s Career front page  Lynn is also a Platinum Author at EzineArticles.com © 2013 Lynn Hazan & Associates, Inc.
  • 33. Online tool to check your brand  www.brand-yourself.com  Free-to-try  See how your personal brand rates online © 2013 Lynn Hazan & Associates, Inc.
  • 34. Don’t forget about etiquette  Be kind!  Make positive contributions to discussions or conversations  Watch for tone of voice (punctuation)  DON’T USE ALL CAPS!  Grammar still matters  Revise and review before posting © 2013 Lynn Hazan & Associates, Inc.
  • 35. Trend Blog/Resources  Trendwatching.com  Futurist: David Houle’s blog for hot tips:  Evolutionshift.com  Marketingcharts.com  McKinsey Global Institute Publications © 2013 Lynn Hazan & Associates, Inc.
  • 36. A Wise Man Once Said… "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” Leonardo Da Vinci © 2013 Lynn Hazan & Associates, Inc.
  • 37. Sign up for Lynn’s E-jobs A free, confidential listserv from LH&A Clearly print your name and email address on the sign up sheet! Email Lynn at: Lynn@lhazan.com © 2013 Lynn Hazan & Associates, Inc.
  • 38. 55 E. Washington St. Lynn Hazan
 Suite 715 Chicago, IL 60602 Lynn Hazan & 312-863-5401 Associates, Inc. lynn@lhazan.com www.lhazan.com @lynnhazan © 2013 Lynn Hazan & Associates, Inc.

Hinweis der Redaktion

  1. Living in VUCA timesDerived from military vocabulary in the 1990’s
  2. Hiring managers need to adjust their behavior and timing