1. Lynda Ritter
C r e a t i v e V i e w p o i n t, I n c .
404-444-5906
lyndaritter@bellsouth.net
Marketing Consultant, Project Manager, Creative Director
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Summary: Performance-driven executive with significant experience in the advertising and beverage
industries with specific expertise in the areas of business-to-business communication, consumer
programming and packaging, and project management.
Creative Viewpoint, Inc., established 1998
Specific Responsibilities:
Brand Fever Inc.:
Senior Account Manager
September, 2014 – February, 2015
Coca-Cola North America (CCNA) 2015 Crew Initiatives
 Evaluated existing research, surveyed Customer Marketing Managers, conducted
qualitative research to deliver findings, actionable insights and recommendations for
Coca-Cola crew strategy
 Refreshed current programs
 Developed new crew platforms and best practices
 Defined programs and tools to commercialize in 2015
Cox Automotive “Driving Force” Digital Publication for Employees
 Managed the development of an online, digital publication showcasing Cox Automotive’s new
division incorporating 20 unique brands with over 200,000 employees worldwide.
Peachtree Presbyterian Church:
Interim Director Media and Communications
December, 2008 – May, 2012
 Restructured the Communications Department to increase productivity, quality and quantity of
deliverables
 Hand-selected and managed a staff of five, consisting of graphic designers, videographer, and
on-campus offset and digital press manager
Coca-Cola North America (CCNA) Trade Communications:
Project Manager
1998 – 2009:FMI/Food Marketing Institute and NACS/National Association of Convenience
Stores trade show exhibits
 Worked directly with Brand Managers to determine relevant programs, new products/packaging
to feature
 Managed the advertising agency and exhibit services agency
 Facilitated the execution of each trade show from concept, to production,
to exhibit setup

2. Coca-Cola North America (CCNA) Packaging Integration:
Packaging Integration Brand Business Unit Manager
April, 2007 – January, 2008
 Managed the packaging graphics for water brands (Dasani, Spring!, Private Label, etc.)
for CCNA
 Facilitated the execution from concept, to manufacturing, to delivery of packaging
materials to bottlers
Entrepreneurship:
Prickly Pear Margarita Mix
 Created, and brought to market, a unique margarita mix
 Worked with the University of Georgia Food Science Lab to formulate a
shelf-stable product
 Positioned brand for the upscale, retail market, selling in six locations
throughout Atlanta
 Sold the recipe and rights to the Pure Taqueria Chain
Caffeine & Octane Auto Show
 Facilitated the growth of a grassroots event through marketing initiatives, moving
the show from a small informal gathering, to one of the premiere automotive shows
in the US
 Developed a corporate identity system targeting owners of both new and classic,
high-end vehicles, incorporating the logo into apparel, consumer-goods trailer, etc.
 Created sponsorship packages that brought in local and national accounts
 Built awareness and drove attendance through a website, Facebook, and Garage 71,
a local radio show
 Sold the event, rights and intellectual properties to AutoTrader, Inc.
Creative Development/Evaluation/Production Experience:
 Led the development and implementation of over 500 programs for Peachtree Presbyterian
including a 24-page, full-color, weekly publication; quarterly newsletters; sermon series
campaigns; website; annual report; stewardship campaign;, global initiatives; newspaper
advertising; television broadcast; videos, etc.
 Proficiently executed 26 primary trade show exhibits for CCNA, specifically,
Food Marketing Institute, National Association of Convenience Stores, and National
Restaurant Association
 Led the development of over 25 packaging programs for CCNA including DASANI Water,
DASANI Flavors, DASANI Plus, Spring! Natural Spring Water, Private Label Waters: Publix,
Ritz Carlton
 Spearheaded a research project to determine best-in-class solutions for
trade show execution
 Selected to participate on the CCNA Trade Show Booth Design and Build Committee
 Supervised and directed the development and implementation of over 1000 merchandising
programs with supporting sales collateral for Coca-Cola Fountain national account, field chain,
and local market customers
Employment:
April, 1998 – Present
Creative Viewpoint, Inc.
Owner, President

3. May, 1988 – April, 1998
The Coca-Cola Company
 Group Manager, Creative Development, Marketing Services, Fountain Division: January, 1994 –
April, 1998, Staff of 24
 Senior Merchandising Manager: May, 1989 – January, 1994, Staff of 9
 Merchandising Manager: May, 1988 – May, 1989
April, 1984 – May, 1998
Bigelow Advertising, Senior Art Director, Staff of 3
August, 1979 – April, 1984
Media Consultants, Inc., Senior Art Director, Staff of2
Professional Recognition:
 2010 Printing & Imaging Association of Georgia (PIAG), Best in Category, Peachtree
Presbyterian Centennial History Book
 2009 Graphic Design USA: American Graphic Design Awards for Coca-Cola North America, FMI
2008 and NACS 2008
 2005 Coca-Cola NACS Exhibit, #1 most remembered out of 1380 exhibitors (research conducted
by Exhibit Surveys, Inc.)
 Judge, Point of Purchase Advertising Institute (POPAI)
 1995 Silver Flame Award IABC/Atlanta, “New Stage” Direct Mail
 1993 Best of Industry International Award/POPAI, “New Stage” Merchandising
 1991 Best of Industry Award/POPAI, “Graphic Words” Merchandising
 1988 American Marketing Association Award: Cox Cable Direct Mail
 1986 Gold American Marketing Award for Direct Response “The Fine Art of Hospitality”
The Ritz-Carlton Hotel Company’s Art Collection
Education:
The Art Institute of Atlanta
Associate of Arts, Visual Communications
August, 1979
References provided upon request