3. Goals
• Exceeds customers’ expectations of the current market
• Increase market share
Marketing Research
Homeeasy
Survey Result Market Share Green Life
5.6%
Partner
Whole
7.4% Lifejoy
Custo
10.5% Microliving
47.8%
Helper
Clean
Homekeeper
28.7% Housework
Uza
Lightening
Noise Suction Power Weight Cord Size
4. Magic Generation 3
“Quiet”: Controlled under 30 dB, the lowest among
comparable products in the market.
“Strong”: 10 lbs Suction Power, a water inner
tank, spray high-temperature steam for deep
Chemical free cleaning.
“Light”: 5 lbs weight without battery. The
battery weights 1.5lbs.
“Easy”:
Traditional power cord;
Cordless availability with a long-last
rechargeable battery up to 4 hours;
Different suction power levels (automatic
switch / manual switch).
“Beauty”: Multiple sizes & fashionable color
options.
Other:
Extended hoses and brushes;
Universal charger for worldwide use;
7. Forecast
Be ready for mass production Market share
after 12 months 33% 32% 33%
30% 30%
Exceed customers’ expectation
Increase market share up to 20.50%
30% when it hits the market
Keep 30%-35% market share
for next 5 years
Bring significant profit and
cover the total cost of the Current Year 1 Year 2 Year 3 Year 4 Year 5
project in 1 year year
8. SWOT Analysis
Experienced design Potential difficulties in mass
and engineering team manufacturing
External experts hired High cost generates high
price
Strengths Weaknesses
Opportunities Threats
New features meet Similar products hit the
customers’ needs market earlier
Release of the product Saturation of products in
increases market share the market
9. WBS
1 Project start N/A
2 Project planning 2.1 Complete market research and requirements
gathering
2.2 Approved project charter and project plan
3 Prototype design and test 3.1 Complete 1st prototype design
3.2 Test 1st prototype
3.3 Complete 2nd prototype design
3.4 Test 2nd prototype
3.5 Complete last prototype design
3.6 Test last prototype
4 Project Closing 4.1 Complete testing reports gathering
4.2 Ready to mass manufacture
4.3 Project close out
10. Gantt Chart
Below is the Gantt chart, it shows all the tasks in the project and
there dependencies.
11. S-Curve
Below is the Cash Flow S-Curve, it gives the trend of the cash flow during
the whole project, and also the left one shows detailed amount of money
needed in a specific week.
Cash Flow Report
Cost Cumulative Cost
30000 100000
90000
25000 80000
Cumulative Cost
20000 70000
60000
Cost
15000 50000
40000
10000 30000
5000 20000
10000
0 0
Q1 Q2 Q3 Q4 Q1
2012 2013
12. EVM
The EVM shows the Actual Cost, Planned Value and Earned
Value, and it also indicates the project status based on time and cost.
Earned Value Over Time Report
Earned Value Planned Value AC
70000
60000
50000
40000
Cost
30000
20000
10000
0
Week 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48
Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week
Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week Week
Q1 Q2 Q3 Q4
13. Risk Analysis
Risk Mitigation
Category Risk Level
Strategy
Quality control,
High professional
Technical risks Quality issue
consulting
Inexperienced team and
Project Hire well trained
poorly defined key
Management risks Low employees
deliverables
Organizational Follows up
Short of funding Medium
risks allocated budget
Follow up the
Policy or regulation issues
External risks Low newest regulations
14. Lessons Learned
Always identify conditions that could lead to delay during
design and requirement process
Identify activities within the process that can be performed in
parallel which could lead to time saving
Have a contingency plan that can be put in to use if any of the
activities threaten to derail the major goal of the project
Try to follow up allocated budget for each activity to see
whether it is used efficiently and effectively
If certain situation happens could lead to project delay or
excessively over budget, always report to project manager
ASAP