The Luxury Brands Club is a boutique marketing agency that specializes in luxury brands and targets high net worth individuals. It has over 290,000 UK contacts and offers access to influential elites. The agency understands what luxury means to the wealthy and leverages years of experience promoting exclusive brands. It prides itself on providing strategic insight and full-service marketing to luxury clients.
3. BACKGROUND
Our Allure…
The Luxury Brands Club is a boutique marketing and communication
agency that specialises in the luxury sector and targets only high net worth
individuals.
Boasting over 290,000 UK-based high net worth contacts, we offer
unparalleled access to a bespoke network of the world’s most influential
and elite high earners.
Persuasively reaching, engaging and enticing prestigious and affluential
consumers is what we do best. Our expert consultants understand exactly
what makes the high net worth individual tick and, most importantly, they
put to use years of experience in the luxury sector, leveraging and
promoting only the most appealing, covetable and exclusive high-end
brands.
4. BACKGROUND
Our Allure…
The Luxury Brands Club prides itself on specialising in the management
and marketing of luxury brands. Our mission is to provide prestigious
brands with strategic insight.
We are a high-end marketing and communication powerhouse, offering a
full spectrum of services and targeting only high net worth individuals
through meticulously planned approaches.
We will promote the true essence of your luxury brand in response to
our understanding of the dreams, aspirations and expectations of high net
worth individuals.
We will maintain and build upon your brand values, taking into
consideration both your heritage and current trends.
5. BACKGROUND
Our Allure…
Thanks to our world-renowned signature – The Luxury Brands Collection – we have exceptional
experience of working with:
- Chanel - The Lanesborough
- Louis Vuitton - Tahiti Tourisme
- Hugo Boss - Maldives Tourist Board
- Giorgio Armani - Bahamas Tourist Board
- Lamborghini - Courchevel Tourist Board
- Bentley Motor - Kjus skiwear
- Porsche - Lodger Footwear
- De Beers - J.M Weston
- Boodles - Pearl Motor Yacht
- Mont Blanc - Wentworth Club
- La Prairie - Poggenpohl
- Vista Jet - Nina Campbell
- Holland & Holland - Bang & Olufsen
- N. Peal - Fat Duck Restaurant
- La Perla - Alain Ducasse at the Dorchester
- Thermae Bath Spa - Royal County of Berkshire Polo Club
7. HIGH NET WORTH INDVIDUALS
Our Clientele…
The Luxury Brands Club boasts unique access to a network of high net
worth individuals. We know that these individuals are looking for
exclusive and unique experiences. They want to feel special. Enabling
someone to own a coveted product or enjoy an exclusive or unique
experience makes them feel special.
“I own this before anyone else.”
The Luxury Brands Club uses the psychological values of luxury brands
to enhance the high net worth individual’s consumption, helping to create
a feeling of “I am what I own”. They purchase luxury items to fulfil their
dreams and savour the feeling of exclusivity attached to the possession
and consumption of rare brands. Luxury is the symbolic and hedonistic
recompense of their success.
We are proud to work with over 290,000 high net worth individuals
across the United Kingdom. Members within our network have at least
£45,000 invested in stocks and shares. With an annual income of
£100,000+ they are senior professionals living in wealthy locations across
the UK.
9. LUXURY BRANDS PARTNERSHIP
Our Elegance…
The Luxury Brands Partnership division at The Luxury Brands Club
develops the finest partnerships between exclusive and prestigious brands.
Such partnerships ensure that each brand complements and benefits the
other in order to generate the highest return on investment and, most
importantly, achieve sales objectives.
Strategic partnership between luxury brands is an ideal way of elevating
brand image within the high net worth individual’s network. To work in
collaboration with another premium brand will enable you to target
exclusive clientele, promoting products and/or services by leveraging the
relationship both you and your brand partner have with your clients.
Brand partnerships add value and importance, generating new revenue streams and
building upon existing customer relationships.
Strategic alliances between luxury brands enable those involved to make
the most out of each other’s communication channels. By creating unified
marketing messages and maximising exposure and marketplace standout,
luxury brands are able to deliver unparalleled and unmatchable
experiences.
11. OTHER PRESTIGIOUS SERVICES
Our Touché…
The Luxury Brands Club offers a full spectrum of marketing services tailored purely for luxury brands.
We are passionate about luxury and provide a creative, elegant, unique and exclusive approach.
The Luxury Clinic: Sales Promotion:
- Branding strategy - Sales and merchandising
- Defining or redefining your marketing mix - Promotional campaigns
- Developing a marketing and communication - Experiential Marketing
strategy that targets HNWI - Event Marketing
- Elaborating on your luxury brand positioning - Roadshows
- Developing brand management – managing
brand equity
12. OTHER PRESTIGIOUS SERVICES
Our Touché…
Direct Marketing: Digital Marketing: Public Relation:
- Email marketing - SEO for luxury brands - PR Campaign
- Direct mail - E-Zine - Press events
- Loyalty programmes - Viral campaign - Press launches
- Social Network
Design: Market Research:
- Web design Monthly publication:
- Online banners - The High Net Worth provides a digest of data and insights for
- Microsites professionals who market and sell to the wealthy. It covers
- HTML marketing finance and wealth management, luxury goods, lifestyle and
- Print advertisements philanthropy, as well as opinion pieces and excerpts from
- Mobile marketing proprietary research.
- Brochures
- Lookbooks
- Brand identity