6. Introduction – Social Media Facts
27% of time spent online is on a social
network
Facebook has 1.11 billion monthly
active users
7. Introduction – Social Media Facts
Twitter has over 550 million users
More than 1 billion unique users visit
YouTube each month
100 hours of video are
uploaded to YouTube
every minute
8. Introduction – Social Media Facts
YouTube reaches more US adults ages
18-34 than any cable network
There are more than 2.1 million LinkedIn
groups
9. Introduction – Social Media Facts
Pinterest has around 50 million users
40 million photos are uploaded to
Instagram per day
10.
11.
12. Introduction – Social Media Goals
Goal: Drive participation
How Measure?
Shares, leads,
registrations
13. Introduction – Social Media Goals
Goal: Provide more value for sponsors
How Measure?
social impressions,
social mentions
14. Introduction – Social Media Goals
Goal: Provide excellent customer support
How Measure?
support tickets resolved,
mentions responded to
15. Introduction – Social Media Goals
Goal: Enhance the participant experience
How Measure?
feedback items, % of
return attendees
16. Introduction – Social Media Goals
Goal: Build community
How Measure?
likes/follows, visits,
number of posts
17. Introduction – Social Media Goals
Goal: Build / strengthen brand
How Measure?
mentions, influencers
identified, hashtag uses
18. Evaluate – Whose Job Is It?
Questions to Consider
Who will be managing the accounts?
What is the structure of the company?
What is the current, or desired relationship
with the customer?
What is the company looking
to get out of the social media
efforts?
21. Evaluate – Questions to Consider
What is the current, or desired
relationship with the customer?
22. Evaluate – Questions to Consider
What is the company looking to get out of
the social media efforts?
23. Activity
5 different accounts per platform
vs
1 account
-Brainstorm what the accounts would be
-Convince me, convince yourself – both sides
24. Content Strategy
Examples of different strategic choices
•Engagement
•Build your networks
•Make multi-media content your goal
•Keywords
and more…..
28. Content Strategy
Tips to consider:
•Target Appropriately
•Take Inventory
•Create Themes
•Sell Softly
•Think Visually
•Give People a Reason to Follow or
Like
•Continuously Measure
29. Content Calendar
Determine Your Goals
Select Your Messages
Choose Your Platform
Implement Your Strategy
Test and Measure
Refine
52. Actionable Ideas - Pinterest
Arlington
• Our Parks
• Events
• In the News
• Recreation Center
•Golf
•Tennis
•Youth and Adult Athletics
•Nature Preserves
•Rentals
•Community Involvement
•In the Industry
53. Spokane
• Outdoorsy
• Childs Play
• Skaters Gonna Skate
Actionable Ideas - Pinterest
•Adventures in Day
Dreams
•Carousels
•Scenes of Spokane
•In the Park
•Your Other Kids
•Motivation
•Crafty
54.
55.
56. Actionable Ideas – Showcase your
Employees
• Share their success stories via FB
• Interview them for YouTube
• Showcase their favorite park and/or memory at a
park
• What causes/non profits are your employees involved
in?
•Cool events that take place at
your company picnics?
57. Actionable Ideas
• Find your go-to resource for solid information
and re-post/share their info. Find 1-3 that you
cycle through regularly.
• Find other parks in other states and see what
they’re doing. Copy.
•Regularly comment on
other local business
Facebook pages