In 2012, Social Media Week New York introduces the first Health & Wellness Hub to serve as a platform to empower change in health through collaboration. Hosted by Saatchi & Saatchi Wellness and curated by Luminary Labs, the Health & Wellness Hub will take place at Saatchi & Saatchi’s ground floor auditorium, and offers seating for 400 guests. The event runs from February 13-17, 2012.

1. FIVE REASONS TO VISIT THE
HEALTH &
WELLNESS HUB
#smwHEALTH
Social Media Week New York
February 13-17, 2012
#smwHEALTH

2. WELCOME!
The Health & Wellness Hub at Social Media Week HUB HOST
In 2012, Social Media Week New York introduces the
first Health & Wellness Hub to serve as a platform to
HUB CURATOR
empower change in health through collaboration.
Hosted by Saatchi & Saatchi Wellness and curated by
Luminary Labs, the Health & Wellness Hub will take
place at Saatchi & Saatchi’s ground floor auditorium,
SPONSORS
and offers seating for 400 guests. The event runs from
February 13-17, 2012.
We spoke to Luminary Labs CEO Sara Holoubek on
what’s hot at the Health & Wellness Hub.
#smwHEALTH

3. 1. IT’S ABOUT PEOPLE
Given the rate at which social technologies are changing the face of
healthcare, it is quite easy to get caught up in the tech.
And yet solving for health is about humanity.
Or as keynote Michael Graves says: “People first.”
We’ll kick of the week with a human-centered approach to
health, from a big data discussion with Carol McCall to a
FastFWD Health screening of 73 Cents, Regina Holliday’s
personal story of how she became a patient advocate.
Edelman’s Shwen Gwee and guests will bring the Power to the
Patient. Later in the day, participants will roll up their sleeves
with Jessica Hammer to learn how to design for desire in
health. Also in the spirit of humanity, Johnson & Johnson will
close the day with a networking cocktail reception.
#smwHEALTH

4. 2. IT’S ABOUT TECH
We’re going to explore, demystify, and challenge the
role of the technologies that is changing the face of
healthcare.
Frank Moss of MIT kicks off the day with a lively
discussion of the 2012 MIT Health and
Wellness Innovation Hackathon. J.C. Herz will
help us unpack the quantified self, followed by
a panel on the role of sensors in health.
We’ll get up close and personal with the founders of IHadCancer.com and
StupidCancer.com as they discuss the rise of the patient platform. We’ll also
explore gaming in the panel, “This Game Will Make You Healthier,”
featuring speakers Michael Fergusson, Ben Sawyer, Katrina Firlik, and
Robert Thurston.
#smwHEALTH

5. 3. WE’LL COLLABORATE
There is no silver bullet in health, and change requires
partnership and collaboration.
Michele Polz of Sanofi and Aman Bhandari of Health & Human Services will
detail how their two organizations partnered to identify new innovations in
diabetes. Dr. Pamela Peeke, Chief Medical Correspondent for
Discovery Health TV, will bring her trademark energy, wit and
humor with the latest scientific data to motivate and educate
audience. Dr. Roizen of the Cleveland Clinic kicks off the
afternoon, followed by Sharon Mandler of Saatchi Wellness who
will lead a panel on how our perception of beauty affects our
behavior and purchase patterns. Last, but not least, participants
will to crowdsource the ideal FDA social media guidelines, as well
as comments for the Physician Payment Sunshine Act.
#smwHEALTH

6. 4. WE’LL ACCELERATE
Jay Walker, founder of Priceline and TEDMED chairman &
curator will set the stage on Thursday as startups, investors,
and strategic partners converge to make it happen.
We’re putting the investors in the hot seat.
Instead of the traditional demo day, we’re asking investors from Pfizer,
Milestone, BluePrint, StartupHealth, West Health Fund, NYCIF and
NYeHealth Collaborative to “pitch” the startups. Later in the day we’ll
discuss alternative funding for healthcare innovation followed by a speed
dating exercise to connect strategic investors and startups to identify
partners and pilot opportunities.
The connections will continue with a networking cocktail sponsored by
Sanofi and the Data Design Diabetes team.
#smwHEALTH

7. 5. THE GAME CHANGE
“Live fast, die hard, and enjoy the ride. That was me.”
— John Perry Barlow
Nancy Towbin will explore the role of biomarkers and technology to turn
back time – even if you lived hard and drank hard as a lyricist for Grateful
Dead. Participants will get the opportunity to take part in an experiment of
their own from Saatchi Wellness, learning how little acts of willpower help
train your willpower muscle.
The week will wrap up with Feast on Health, hosted the fabulous Jerri
Chou.
#smwHEALTH

8. REGISTER TODAY!
http://socialmediaweek.org/newyork/hub/health/