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Information architecture & SharePoint

An experience designer’s view on how information architecture
fits within the SharePoint context.



Lulu Pachuau
3 July 2009, SharePoint Conference


                                           Sponsored by




                                      1
problem solver
        I’m NOT really
                                         a SharePoint
                                           person…
                strategist

 facilitator
                                       communicator
                                       evaluator
                   critic
     mentor
                                sales person

     implementer
                                             business person
information architect
                                   interaction designer

                              2
SP
   SharePoint people or using it
   3
                                            Logos I could find...
Information
                               architecture (IA)
            IA is a
                                                            process
                                                                     


                                                    IA is an
                                                    outcome



IA is one of elements of user experience (UX)
                               Elements of User experience - Jesse James Garret

                      4
UX people flee at the sound of “SharePoint”

                    5
Business assumes IT will put it together

                   6
We just
provide a
 service

                            Where are
                            we going
                            with this? 




   IT need clearer requirements  directions

                       7
What’s so different about SharePoint projects?




                      8
SharePoint is like a DIY toolbox or warehouse

                      9
SharePoint is... 

“an enterprise information
portal... to run intranets, extranets
and internet sites... allows people,
teams and expertise to connect and
collaborate.”
By SharePoint HQ




                             10
Features and ways to do it – LOTS!!
                       http://www.themackpage.com/wp-content/uploads/2007/08/083107-1957-whitepapers1.jpg


                 11
Demo – features you can use right out of the box!
                        12
Ready   Set    GO?
         13
…before you get buried too deep

               14
Common problem – Poor/lack of communication

                     15
Business
                   Implementtttttttttttt t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t 
   requirements




                                                          SharePoint
     Business
                                            consultant


                                                                        IT/Tech team




Typical project with SP
                                          16
Business                     Business                            Business
    Implement
   requirements
                                 Implement
                                              requirements
                                                                     Implement
                                                                                  requirements




                                              SharePoint
     Business
                                consultant


                                                            IT/Tech team




Some projects start with
implementing the product!
                                   17
… end up with something no-one will use and $$$$$

                        18
…or like this

      19
Who you gonna call?




         20
21
Business      Information architecture
                                                            Implementation
   requirements
       (analysis  design)




                       Information            SharePoint
     Business
           architect
           consultant


                                                      IT/Tech team




Fill the gap with information
architecture
                                      22
“	

Look before you leap – plan and
design the IA before you write a
single line of code dig into
SharePoint ...



                23
So what is information architecture?




                 24
Information architecture is…


“ the art and science of structuring,
organising and labeling
information to help people find and
manage information.”
- Lou Rosenfeld and Peter Morville, authors of the “polar
bear” book 




                                           25
Information architecture for SharePoint
instructs…
•  How the site will be structured
   and divided into a set of sub-
   sites.
•  How data will be presented in
   the site.
•  How site users will navigate
   through the site.
•  How information will be
   targeted at specific audiences.
•  How search will be configured
   and optimised.

 http://technet.microsoft.com/en-us/library/cc262873.aspx

                                                 26
Context




     Content
              Users



3 areas of information architecture

                   27
Context

Context
           Content
   Users

   28
Business goals and vision:
           “intranet staff will love and find pleasurable to use”
           “A world class website”
           “a one-stop shop for all our customers. They will just
           come to our website for all their needs”



           Requirements  expectations:
           One-stop-shop portal, hub, wikis, RSS, Blogs, Facebook,
           Google search, documents, dashboards… and a pony


           We need it next week – timeframes 
           Limited budget  resources – constraints
           We’ve already bought SharePoint – technology
           landscape


Research and understand the context

                     29
Context

SharePoint context
                      Content
   Users

        30
Information architecture rules (out of the box)

                       31
User interface patterns – adding content 

                   32
Feedback not most user friendly

               33
Compartmentalisation of content (out of the box)

                       34
Metadata = site columns

           35
0% or min: less $$




                           100% custom UI: $$$$




Levels of customisation

           36
Summary – SharePoint context IA’s need to know
•  Information architecture rules
•  User interface patterns
•  Feedback messages
•  Compartmentalisation of content
•  Customisation requirements
•  SharePoint terminologies
 -  Themes aka skins
 -  Master Page
 -  Web parts
                                       Context
 -  Site columns – metadata
 -  Content types – bunch of metadata/columns
 -  Etc…
                                        Content
   Users

                                37
Context

Content – analysis  modelling
                           Content
    Users

              38
Content…
•  Documents
•  Images, photos
•  Audio, Video
•  Tools or applications – desktop,
   web based
•  Services
•  Physical items
•  Communications – ministerials,
   meeting minutes, etc




                                39
Facets of content relevant to SharePoint
•  Governance – Ownership, Retrieval, Security
 -  Who owns, creates content? when does content get created or
    removed? Is it centralised? Does it need approval? Who can view what when? 
•  Metadata (more later)
 -  How is content described? what makes them different from each other?
•  Format (that content is in)
 -  Textual documents, databases and software applications, audio  videos, books,
    people and so on 
•  Volume
 -  how big is your intranet/website going to be? How many pieces of content are
    there? 
•  Dynamism
 -  what is the rate of growth of content within your organisation? how long are
    they valid? How do you want to keep old records?
                             * More on the Information Architecture for the World Wide Web book – Pete Morville  Louis Rosenfield
                                               40
The universe of content

           41
Context

Users
         Content
   Users

  42
?




User research – behaviours, tasks, preferences

                      43
User research – Context of use

              44
Context
                                          Information
                                          architecture
Content
     Users




           High level to low level IA 

                       45
Where am I?
                                      I know what
How do I get                                      I’m looking
    around?
                                      for, how do I
                                                  search for it?




                                               What kinds of
                                               information do
                                               they have that is
 What’s going                                  useful to me (as a
  one, what’s                                  prospective
    popular?
                                  student or staff)?




                                               I need to get
                                               to my
                                               university
                                               email quickly


   Caters to different needs, info seeking behaviours

                           46
Organisation system
e.g. by author, time, topic or geography



Navigation system
e.g. Global  local nav, contextual, task based 
                                                                        Metadata
                                                                        e.g. titles, desc, author, etc.
Labelling system
e.g. Food terms, scientific terms, etc



Search system
e.g. Scope, fields, keywords, tags, best bets 




    Core components of information architecture
                                         * More on the Information Architecture for the World Wide Web book – Pete Morville  Louis Rosenfield
                                                           47
Search
Organisation   system
     system

  Navigation
     system


               Organisation
               system




               Navigation
               system
Interface




                   Information architecture components




IA behind the scenes – impacts user experience

       * Information architecture iceberg concept from Information Architecture for the World Wide Web – Pete Morville  Louis Rosenfield
                                                     49
Quick introduction to metadata




              50
TradeMe – Metadata driven 

            51
Users provide metadata – drives the website

                     52
You can “See” the metadata

            53
In summary…
                                                    Context
•  Three areas of IA
•  Core components
                           Content
          Users
•  IA impacts user experience




  Organisation system
                                                   Interface
  Navigation system
                         Metadata
  Labelling system
                                           Information architecture
  Search system
                                 components



                                     54
Keep in mind…




      55
Business         Information architecture
                                                               Implementation
   requirements
          (analysis  design)




             Information architect
                          Information            SharePoint
     Business
              architect
           consultant
                                     SharePoint consultant  integrator
                                                         IT/Tech team




We don't need to do or
know everything
                                         56
What does the info architect create  deliver?
                      57
Sitemap – organisation, labels
      hierarchy, top down




          Navigation pathways




                Content types, labels 
                Metadata




58
Page templates 
                      layouts – content placement,
                      metadata values




                              Search – scope, which field,
                              prefered terms, cv




Specifications – components of IA

               59
?
60
Custom development on SharePoint

               61
Intranet

   62
MOT Intranet

     63
Custom development on SharePoint

               64
DIY store – tools
to build anything
you want…



If you know what
you’re going to build…


If you know what you
need to build it
                          65
Alex Dean
                                                Stephanie Beath
SharePoint trainer, consultant and            Experience design consultant
implementer
                                         Information architect
Information architect
                                                        steph@beath.co.nz
alex.dean@knowledgecue.co.nz




Isha Hartono
                                                    Kate Smith
SharePoint consultant, theme               SharePoint information architect,
expert, website integrator
                       theme expert, interaction
Interaction designer
                           designer, website integrator
Information architect
                                                         kate@trinkit.co.nz
Isha.hartono@provoke.co.nz




Zef Fugaz
                                                   Lulu Pachuau
Experience design consultant                  Experience design consultant
Information architect
                               Information architect
                                                      Interaction designer
zef.fugaz@zefamedia.com
                                                           lulu@lushai.com




                                     66
References
•  Information Architecture for the World Wide Web
   Peter Morville  Louis Rosenfield
   http://oreilly.com/catalog/9780596527341/
•  Definition of SharePoint: 
   http://www.sharepointhq.com/resources/what_is_SP.htm 
•  Determine the information architecture of your site:
   http://technet.microsoft.com/en-us/library/cc262873.aspx
•  Project cartoon: http://www.projectcartoon.com/




                               67
Thanks!!
lulu@lushai.com

http://www.lushai.com
Photos found on Flickr and Google images




                               68

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Information architecture and SharePoint

  • 1. Information architecture & SharePoint An experience designer’s view on how information architecture fits within the SharePoint context. Lulu Pachuau 3 July 2009, SharePoint Conference Sponsored by 1
  • 2. problem solver I’m NOT really a SharePoint person… strategist facilitator communicator evaluator critic mentor sales person implementer business person information architect interaction designer 2
  • 3. SP SharePoint people or using it 3 Logos I could find...
  • 4. Information architecture (IA) IA is a process IA is an outcome IA is one of elements of user experience (UX) Elements of User experience - Jesse James Garret 4
  • 5. UX people flee at the sound of “SharePoint” 5
  • 6. Business assumes IT will put it together 6
  • 7. We just provide a service Where are we going with this? IT need clearer requirements directions 7
  • 8. What’s so different about SharePoint projects? 8
  • 9. SharePoint is like a DIY toolbox or warehouse 9
  • 10. SharePoint is... “an enterprise information portal... to run intranets, extranets and internet sites... allows people, teams and expertise to connect and collaborate.” By SharePoint HQ 10
  • 11. Features and ways to do it – LOTS!! http://www.themackpage.com/wp-content/uploads/2007/08/083107-1957-whitepapers1.jpg 11
  • 12. Demo – features you can use right out of the box! 12
  • 13. Ready Set GO? 13
  • 14. …before you get buried too deep 14
  • 15. Common problem – Poor/lack of communication 15
  • 16. Business Implementtttttttttttt t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t requirements SharePoint Business consultant IT/Tech team Typical project with SP 16
  • 17. Business Business Business Implement requirements Implement requirements Implement requirements SharePoint Business consultant IT/Tech team Some projects start with implementing the product! 17
  • 18. … end up with something no-one will use and $$$$$ 18
  • 20. Who you gonna call? 20
  • 21. 21
  • 22. Business Information architecture Implementation requirements (analysis design) Information SharePoint Business architect consultant IT/Tech team Fill the gap with information architecture 22
  • 23. “ Look before you leap – plan and design the IA before you write a single line of code dig into SharePoint ... 23
  • 24. So what is information architecture? 24
  • 25. Information architecture is… “ the art and science of structuring, organising and labeling information to help people find and manage information.” - Lou Rosenfeld and Peter Morville, authors of the “polar bear” book 25
  • 26. Information architecture for SharePoint instructs… •  How the site will be structured and divided into a set of sub- sites. •  How data will be presented in the site. •  How site users will navigate through the site. •  How information will be targeted at specific audiences. •  How search will be configured and optimised. http://technet.microsoft.com/en-us/library/cc262873.aspx 26
  • 27. Context Content Users 3 areas of information architecture 27
  • 28. Context Context Content Users 28
  • 29. Business goals and vision: “intranet staff will love and find pleasurable to use” “A world class website” “a one-stop shop for all our customers. They will just come to our website for all their needs” Requirements expectations: One-stop-shop portal, hub, wikis, RSS, Blogs, Facebook, Google search, documents, dashboards… and a pony We need it next week – timeframes Limited budget resources – constraints We’ve already bought SharePoint – technology landscape Research and understand the context 29
  • 30. Context SharePoint context Content Users 30
  • 31. Information architecture rules (out of the box) 31
  • 32. User interface patterns – adding content 32
  • 33. Feedback not most user friendly 33
  • 34. Compartmentalisation of content (out of the box) 34
  • 35. Metadata = site columns 35
  • 36. 0% or min: less $$ 100% custom UI: $$$$ Levels of customisation 36
  • 37. Summary – SharePoint context IA’s need to know •  Information architecture rules •  User interface patterns •  Feedback messages •  Compartmentalisation of content •  Customisation requirements •  SharePoint terminologies -  Themes aka skins -  Master Page -  Web parts Context -  Site columns – metadata -  Content types – bunch of metadata/columns -  Etc… Content Users 37
  • 38. Context Content – analysis modelling Content Users 38
  • 39. Content… •  Documents •  Images, photos •  Audio, Video •  Tools or applications – desktop, web based •  Services •  Physical items •  Communications – ministerials, meeting minutes, etc 39
  • 40. Facets of content relevant to SharePoint •  Governance – Ownership, Retrieval, Security -  Who owns, creates content? when does content get created or removed? Is it centralised? Does it need approval? Who can view what when? •  Metadata (more later) -  How is content described? what makes them different from each other? •  Format (that content is in) -  Textual documents, databases and software applications, audio videos, books, people and so on •  Volume -  how big is your intranet/website going to be? How many pieces of content are there? •  Dynamism -  what is the rate of growth of content within your organisation? how long are they valid? How do you want to keep old records? * More on the Information Architecture for the World Wide Web book – Pete Morville Louis Rosenfield 40
  • 41. The universe of content 41
  • 42. Context Users Content Users 42
  • 43. ? User research – behaviours, tasks, preferences 43
  • 44. User research – Context of use 44
  • 45. Context Information architecture Content Users High level to low level IA 45
  • 46. Where am I? I know what How do I get I’m looking around? for, how do I search for it? What kinds of information do they have that is What’s going useful to me (as a one, what’s prospective popular? student or staff)? I need to get to my university email quickly Caters to different needs, info seeking behaviours 46
  • 47. Organisation system e.g. by author, time, topic or geography Navigation system e.g. Global local nav, contextual, task based Metadata e.g. titles, desc, author, etc. Labelling system e.g. Food terms, scientific terms, etc Search system e.g. Scope, fields, keywords, tags, best bets Core components of information architecture * More on the Information Architecture for the World Wide Web book – Pete Morville Louis Rosenfield 47
  • 48. Search Organisation system system Navigation system Organisation system Navigation system
  • 49. Interface Information architecture components IA behind the scenes – impacts user experience * Information architecture iceberg concept from Information Architecture for the World Wide Web – Pete Morville Louis Rosenfield 49
  • 50. Quick introduction to metadata 50
  • 51. TradeMe – Metadata driven 51
  • 52. Users provide metadata – drives the website 52
  • 53. You can “See” the metadata 53
  • 54. In summary… Context •  Three areas of IA •  Core components Content Users •  IA impacts user experience Organisation system Interface Navigation system Metadata Labelling system Information architecture Search system components 54
  • 56. Business Information architecture Implementation requirements (analysis design) Information architect Information SharePoint Business architect consultant SharePoint consultant integrator IT/Tech team We don't need to do or know everything 56
  • 57. What does the info architect create deliver? 57
  • 58. Sitemap – organisation, labels hierarchy, top down Navigation pathways Content types, labels Metadata 58
  • 59. Page templates layouts – content placement, metadata values Search – scope, which field, prefered terms, cv Specifications – components of IA 59
  • 60. ? 60
  • 61. Custom development on SharePoint 61
  • 62. Intranet 62
  • 64. Custom development on SharePoint 64
  • 65. DIY store – tools to build anything you want… If you know what you’re going to build… If you know what you need to build it 65
  • 66. Alex Dean Stephanie Beath SharePoint trainer, consultant and Experience design consultant implementer Information architect Information architect steph@beath.co.nz alex.dean@knowledgecue.co.nz Isha Hartono Kate Smith SharePoint consultant, theme SharePoint information architect, expert, website integrator theme expert, interaction Interaction designer designer, website integrator Information architect kate@trinkit.co.nz Isha.hartono@provoke.co.nz Zef Fugaz Lulu Pachuau Experience design consultant Experience design consultant Information architect Information architect Interaction designer zef.fugaz@zefamedia.com lulu@lushai.com 66
  • 67. References •  Information Architecture for the World Wide Web Peter Morville Louis Rosenfield http://oreilly.com/catalog/9780596527341/ •  Definition of SharePoint: http://www.sharepointhq.com/resources/what_is_SP.htm •  Determine the information architecture of your site: http://technet.microsoft.com/en-us/library/cc262873.aspx •  Project cartoon: http://www.projectcartoon.com/ 67