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Making Decisions




MultiMedia by           2002 South-
Decision Making is the Process of:

                Identifying problems and
                opportunities


                Developing alternative solutions


                Choosing an alternative


                Implementing



MultiMedia by                      2002 South-
Programmed Decisions

•• Involved problems or situations that have occurred often.
    Involved problems or situations that have occurred often.

•• Circumstances and solutions are predictable.
   Circumstances and solutions are predictable.

•• Decisions are made in response to recurring organizational
    Decisions are made in response to recurring organizational
    problems.
   problems.




 MultiMedia by                               2002 South-
Programmed
Decision




   MultiMedia by   2002 South-
Non-Programmed Decisions

•• Made in response to problems and opportunities that have
    Made in response to problems and opportunities that have
    unique circumstances.
   unique circumstances.
•• May provide unpredictable results.
   May provide unpredictable results.

•• Are often situations that have never occurred before.
   Are often situations that have never occurred before.




 MultiMedia by                               2002 South-
The Decision-
Making Process




    MultiMedia by   2002 South-
The Decision-
Making Process




   MultiMedia by   2002 South-
The Decision-
Making Process




   MultiMedia by   2002 South-
The Decision-
Making Process




   MultiMedia by   2002 South-
The Decision-
Making Process




    MultiMedia by   2002 South-
The Decision-
Making Process




    MultiMedia by   2002 South-
The Decision-
Making Process




    MultiMedia by   2002 South-
Scan in Figure 7.4       The Funnel
                                         Approach to
                                         Defining a
                                         Problem




MultiMedia by                    2002 South-
Problem, Limiting Factors

      Personnel
      Personnel
      Money
      Money
      Facilities
      Facilities
      Equipment
      Equipment
      Time
      Time




MultiMedia by                    2002 South-
Alternatives Should

           Eliminate the problem
           Correct the problem
           Neutralize the problem
           Maximize the opportunity




MultiMedia by                        2002 South-
Analyzing Alternatives




MultiMedia by             2002 South-
Implementing the Decision

   •   Solutions need effective implementation.
   •   Everyone must know:
       – What he or she must do.
       – How to do it.
       – Why and when it must be done.




MultiMedia by                       2002 South-
A Control & Evaluating System

 Should Provide:
  What the positive and negatives results are.
  What adjustments are necessary.




MultiMedia by                       2002 South-
Degree of Ambiguity and
          Potential for Failure




MultiMedia by              2002 South-
Conditions of Certainty

•    Manager has what is known as perfect knowledge.
•    The decision has been made before.
•    There are known alternatives.
•    Consequences are understood.
•    Ambiguity and fear of failure do not exist.




    MultiMedia by                     2002 South-
Risk

• A more complex environment.
• The manager knows what the problem is and what the
  alternatives are.
• Cannot be sure of the consequences of each alternative.
• Ambiguity and risk are associated with each alternative.




   MultiMedia by                         2002 South-
Uncertainty

  •   Most difficult condition for a manager.
  •   Exact outcomes cannot be determined.
  •   May not be able to identify all alternatives.
  •   High ambiguity and possibility for failure.




MultiMedia by                           2002 South-
Ideal Resources


   • Managers operate in an environment that normally
     does not provide ideal resources such as:
                   Information
                   Time
                   Personnel
                   Equipment
                   Supplies




MultiMedia by                           2002 South-
Factors that Influence Manager’s
        Decision Making
     •   Personal attributes
     •   His or her decision-making approach
     •   Ability to set priorities
     •   Timing of decisions
     •   Tunnel vision
     •   Commitments
     •   Degree of creativity



MultiMedia by                        2002 South-
Brainstorming Elements
A half dozen to a dozen people are gathered in a comfortable setting
for a specified time, free from outside interruptions.


Participants are given the problem or opportunity and told that no
idea or suggestion is too ridiculous to be voiced.


The facilitator encourages the free flow of ideas until all opinions
have been presented.


A person acting as the designated scribe records the ideas on a chalk
board or flipchart.



MultiMedia by                                       2002 South-
Figure 7.10
                                   Steps in the
                                   Nominal Group
                                   Technique




MultiMedia by                 2002 South-
Delphi Technique

 •   Provides a structure.
 •   Leads to consensus.
 •   Emphasizes equal participation.
 •   Participants never meet.
 •   Decision making is conducted by a group leader
     through written questionnaires.




MultiMedia by                        2002 South-
Delphi Technique
1.The problem is stated to a group of experts through
  a questionnaire. Each person is asked to provide
  solutions. The experts do not interact.
2.Each participant completes the questionnaire and
  returns it.
3.A summary of opinions is developed from the
  answers received.
4.The experts complete the second questionnaire.
5.The process continues until the experts reach
  consensus.

MultiMedia by                        2002 South-
Group Decision-Making
            Advantages
• Brings a broader perspective to the decision-
  making process.
• Diversity broadens the views.
• Provides the opportunity for discussion.
• Reduces uncertainty.




 MultiMedia by                        2002 South-
Group Decision-Making
               Disadvantages
• Time-consuming
  – The possibility the decision reached will be a
     compromise.
• Groupthink
• Difficulty in taking the initiative.
• No one person has responsibility for the decision.




    MultiMedia by                    2002 South-

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Ch07

  • 2. Decision Making is the Process of: Identifying problems and opportunities Developing alternative solutions Choosing an alternative Implementing MultiMedia by 2002 South-
  • 3. Programmed Decisions •• Involved problems or situations that have occurred often. Involved problems or situations that have occurred often. •• Circumstances and solutions are predictable. Circumstances and solutions are predictable. •• Decisions are made in response to recurring organizational Decisions are made in response to recurring organizational problems. problems. MultiMedia by 2002 South-
  • 4. Programmed Decision MultiMedia by 2002 South-
  • 5. Non-Programmed Decisions •• Made in response to problems and opportunities that have Made in response to problems and opportunities that have unique circumstances. unique circumstances. •• May provide unpredictable results. May provide unpredictable results. •• Are often situations that have never occurred before. Are often situations that have never occurred before. MultiMedia by 2002 South-
  • 6. The Decision- Making Process MultiMedia by 2002 South-
  • 7. The Decision- Making Process MultiMedia by 2002 South-
  • 8. The Decision- Making Process MultiMedia by 2002 South-
  • 9. The Decision- Making Process MultiMedia by 2002 South-
  • 10. The Decision- Making Process MultiMedia by 2002 South-
  • 11. The Decision- Making Process MultiMedia by 2002 South-
  • 12. The Decision- Making Process MultiMedia by 2002 South-
  • 13. Scan in Figure 7.4 The Funnel Approach to Defining a Problem MultiMedia by 2002 South-
  • 14. Problem, Limiting Factors  Personnel  Personnel  Money  Money  Facilities  Facilities  Equipment  Equipment  Time  Time MultiMedia by 2002 South-
  • 15. Alternatives Should  Eliminate the problem  Correct the problem  Neutralize the problem  Maximize the opportunity MultiMedia by 2002 South-
  • 17. Implementing the Decision • Solutions need effective implementation. • Everyone must know: – What he or she must do. – How to do it. – Why and when it must be done. MultiMedia by 2002 South-
  • 18. A Control & Evaluating System Should Provide:  What the positive and negatives results are.  What adjustments are necessary. MultiMedia by 2002 South-
  • 19. Degree of Ambiguity and Potential for Failure MultiMedia by 2002 South-
  • 20. Conditions of Certainty • Manager has what is known as perfect knowledge. • The decision has been made before. • There are known alternatives. • Consequences are understood. • Ambiguity and fear of failure do not exist. MultiMedia by 2002 South-
  • 21. Risk • A more complex environment. • The manager knows what the problem is and what the alternatives are. • Cannot be sure of the consequences of each alternative. • Ambiguity and risk are associated with each alternative. MultiMedia by 2002 South-
  • 22. Uncertainty • Most difficult condition for a manager. • Exact outcomes cannot be determined. • May not be able to identify all alternatives. • High ambiguity and possibility for failure. MultiMedia by 2002 South-
  • 23. Ideal Resources • Managers operate in an environment that normally does not provide ideal resources such as: Information Time Personnel Equipment Supplies MultiMedia by 2002 South-
  • 24. Factors that Influence Manager’s Decision Making • Personal attributes • His or her decision-making approach • Ability to set priorities • Timing of decisions • Tunnel vision • Commitments • Degree of creativity MultiMedia by 2002 South-
  • 25. Brainstorming Elements A half dozen to a dozen people are gathered in a comfortable setting for a specified time, free from outside interruptions. Participants are given the problem or opportunity and told that no idea or suggestion is too ridiculous to be voiced. The facilitator encourages the free flow of ideas until all opinions have been presented. A person acting as the designated scribe records the ideas on a chalk board or flipchart. MultiMedia by 2002 South-
  • 26. Figure 7.10 Steps in the Nominal Group Technique MultiMedia by 2002 South-
  • 27. Delphi Technique • Provides a structure. • Leads to consensus. • Emphasizes equal participation. • Participants never meet. • Decision making is conducted by a group leader through written questionnaires. MultiMedia by 2002 South-
  • 28. Delphi Technique 1.The problem is stated to a group of experts through a questionnaire. Each person is asked to provide solutions. The experts do not interact. 2.Each participant completes the questionnaire and returns it. 3.A summary of opinions is developed from the answers received. 4.The experts complete the second questionnaire. 5.The process continues until the experts reach consensus. MultiMedia by 2002 South-
  • 29. Group Decision-Making Advantages • Brings a broader perspective to the decision- making process. • Diversity broadens the views. • Provides the opportunity for discussion. • Reduces uncertainty. MultiMedia by 2002 South-
  • 30. Group Decision-Making Disadvantages • Time-consuming – The possibility the decision reached will be a compromise. • Groupthink • Difficulty in taking the initiative. • No one person has responsibility for the decision. MultiMedia by 2002 South-