1. Management: An Overview
MultiMedia by 2002 South-

2. Mission
1 Defines strategy
2 Strategy defines structure
MultiMedia by 2002 South-

3. Goal
• Outcomes to be achieved.
• Destination to be reached over a period of
time through the exercise of management
functions.
MultiMedia by 2002 South-

4. Objectives
Comparatively short time span
Specific
Measurable achievements
MultiMedia by 2002 South-

5. Organization
Entity managed by one or more persons to achieve
stated goals.
MultiMedia by 2002 South-

6. Values
Constitute beliefs and basic tenets.
Meaningful to those individuals and
organizations that hold them.
Must be harmonious and
support one another.
MultiMedia by 2002 South-

7. Managers Must be Able to
Sense the need for change in themselves.
Sense the need for change in their areas of influence.
Sense the need to become the driving force for achieving change.
MultiMedia by 2002 South-

8. Quality
The totality of features and
characteristics of a product or
service.
MultiMedia by 2002 South-

9. Customer
Any person or group, both inside
and outside an organization.
MultiMedia by 2002 South-

10. Essential Characteristic of Leadership
 The ability “to get people to follow voluntarily.”
 Accomplish this by having:
-values
-skills
-abilities
-traits
-ability to inspire others
MultiMedia by 2002 South-

11. 4-Es of GE Leadership
Personal Energy to welcome and deal with
the speed of change.
The Edge to make
The Edge to make The ability to
The ability to
difficult decisions.
difficult decisions. consistently Execute.
consistently Execute.
Ability to create an atmosphere
Ability to create an atmosphere
that Energizes others.
that Energizes others.
MultiMedia by 2002 South-

12. Diversity Includes
Differing Age
Differing Age Ethnic and
Ethnic and
Groups
Groups Racial Backgrounds
Racial Backgrounds
Genders
Genders
Cultural and
Cultural and Mental and Physical
Mental and Physical
National Origins
National Origins Capabilities
Capabilities
MultiMedia by 2002 South-

13. Diversity Represents Three Challenges
for Managers
Integrate the diversity that
exists into their workforces.
Learn about and understand
employees’ differences.
Find ways to utilize and
celebrate these differences.
MultiMedia by 2002 South-

14. In a Global Economy,
Managers Must Adapt to
Unfamiliar Cultures
Economic Conditions Climates
Commercial Regulations
MultiMedia by 2002 South-

15. Pyramid of The Management
Hierarchy
MultiMedia by 2002 South-

16. Middle Managers Typically
Translate top long-term goals Are trained to become
into shorter-term objectives. team leaders and facilitators.
Oversee the works of other Are being thinned
middle managers. or eliminated.
Are becoming less
specialized.
MultiMedia by 2002 South-

17. Human Resource
Marketing Management
Essential Business Functions
Essential Business Functions
Operations Finance
MultiMedia by 2002 South-

18. MultiMedia by 2002 South-

19. Planning
 Lay the groundwork.
 Begin by identifying goals and alternative ways
of achieving them.
 Assign priorities to each goal.
 Determine the resources required.
 Determine actions that commit individuals,
departments, and organization.
MultiMedia by 2002 South-

20. Influences on Planning
External forces
Internal forces Vertical influence
MultiMedia by 2002 South-

21. Management Functions
MultiMedia by 2002 South-

22. Three Interpersonal Roles
 Figurehead
 Performs certain ceremonial duties
 Leader
 Works to improve employees’ performances
and reduce conflict
 Provides feedback
 Encourages individual growth
 Liaison
 Interacts with others
 Builds contacts
MultiMedia by 2002 South-

23. Three Key Roles Involving
Dissemination of Information
Monitor
- Directly (by asking questions)
- Indirectly (by receiving
unsolicited information)
Disseminator Spokesperson
MultiMedia by 2002 South-

24. Entrepreneur Disturbance Handler
Decisional Roles
Resource Allocator Negotiator
MultiMedia by 2002 South-

25. Skills Needed by Management Level
MultiMedia by 2002 South-

26. Management Six Myths
Managers are reflective, methodical planners with time to
Myth #1
systematically plan and work through a day.
Myth #2 Effective managers have no regular duties to perform.
They establish others’ responsibilities in advance and then
relax.
Myth #3 The manager’s job is a science; managers work
systematically and analytically.
Myth #4 Managers are self-starting, self-directing, and
autonomous.
Myth #5 Good managers seek out the information they need.
Myth #6 Competition among managers is good for…business.
MultiMedia by 2002 South-

27. Managers are Evaluated by
How effectively
How effectively How efficiently they
How efficiently they Whether they
Whether they
they play the
they play the use their talents
use their talents act ethically
act ethically
management roles.
management roles. and resources
and resources
Whether they possess
Whether they possess How they utilize the
How they utilize the
and properly
and properly diversity
diversity
apply needed
apply needed in their people
in their people
management skills
management skills
How effective they
How effective they How effectively they
How effectively they
How well they
How well they
are in setting and
are in setting and and their people
and their people
demonstrate leadership.
demonstrate leadership.
achieving goals
achieving goals please customers
please customers
MultiMedia by 2002 South-

28. Manager’s Primary Reasons
for Failure
 Being uncertain about their boss’s expectations of
them.
 Being unable to make tough decisions.
 Taking too long to learn the job.
 Being unable to build partnerships with subordinates
and peers.
 Lacking political savvy.
MultiMedia by 2002 South-