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Typography
Luke Watson
Typography
From a descriptive and simplistic point-of-view, typography is the
arrangement of type. But there is so much more to it than that. It can
mean different things depending on whom you ask.
For me, how typography is used in a design is deeply rooted in its
overall theme, tone and message. It works with your layout, grid and
color choice to create a well-rounded design.
Your choice of typefaces and your technique of setting type give your
composition its character, pace and style. Not only does it give the copy
legibility, it also helps the reader gain a greater insight into the
subject of the design.
A simple illustration of how influential typography can be is to look at
the same text with different typefaces. Notice how typography can define
and alter the message
Looks hand drawn
Has flicks on letters
FontFamilies
Many fonts today have something called a Family, this means
a selection of fonts may have the same name but just
different versions of it, for example American Typewriter
has many different versions from Condensed light to Bold
KerningandLEading
Leading - this is the gap between each of the lines in a
paragraph, you can change this by selecting all the text
and pressing CMD+T to access the character panel (It should
be on the RIGHT hand side), in here you should see a drop
down box like this on the right hand side of the
drop down box, have a mess around with the PT size until
you get the size you desire
Kerning - Is the adjustment of the horizontal lines between
individual characters in a line of text. To adjust the
kerning levels once again press CMD+T when the text box is
selected, a box should appear on the right, find the drop
down box that looks like this the default is 0 but
you can go between -1000 and 1000, once again have a go
until you get the look you want

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Typography

  • 2. Typography From a descriptive and simplistic point-of-view, typography is the arrangement of type. But there is so much more to it than that. It can mean different things depending on whom you ask. For me, how typography is used in a design is deeply rooted in its overall theme, tone and message. It works with your layout, grid and color choice to create a well-rounded design. Your choice of typefaces and your technique of setting type give your composition its character, pace and style. Not only does it give the copy legibility, it also helps the reader gain a greater insight into the subject of the design. A simple illustration of how influential typography can be is to look at the same text with different typefaces. Notice how typography can define and alter the message Looks hand drawn Has flicks on letters
  • 3. FontFamilies Many fonts today have something called a Family, this means a selection of fonts may have the same name but just different versions of it, for example American Typewriter has many different versions from Condensed light to Bold
  • 4. KerningandLEading Leading - this is the gap between each of the lines in a paragraph, you can change this by selecting all the text and pressing CMD+T to access the character panel (It should be on the RIGHT hand side), in here you should see a drop down box like this on the right hand side of the drop down box, have a mess around with the PT size until you get the size you desire Kerning - Is the adjustment of the horizontal lines between individual characters in a line of text. To adjust the kerning levels once again press CMD+T when the text box is selected, a box should appear on the right, find the drop down box that looks like this the default is 0 but you can go between -1000 and 1000, once again have a go until you get the look you want