SpotBuy

Editor's Notes

1. Notes: This short slide deck focuses on a Fashion Retail scenario using SpotiD to remember fashion items of interest seen in the real-world. It also includes sample integrations with facebook & twitter to allow peer-to-peer viral marketing.
2. Notes: Window Sticker/Magazine artwork is just a sample. We expect that for a window display or a magazine/catalog, that a sticker/ad would explain how to use the service, then each item displayed, would just display the code, not the full instructions each time. In this sample above, we are highlighting that Spots can be used in a window display or a magazine just the same.
3. Notes: The response that is returned to the consumer is predefined in the system. All fashion product codes and their associated responses would be uploaded automatically in bulk, so Spot creation and maintenance is simplified. The link included in the response directs the user to the specific product page for that item. This click-thru is tracked and measurable. The link included in the response is unique for each user that requests the Fashion item. This allows SpotiD to track who starts a viral ‘spread the word’ campaign by sharing their response/link with their friends in facebook or other social network. This sample response shows an SMS request/response, the ubiquitous method. However consumers with smart phones could make the same request via twitter, email, facebook, skype, mms, voice, camera etc all from their mobile.
5. Notes: All responses to all Spot requests are stored online as well as sent back to the mobile. The online SpotiD account is one option allowing users to manage their spots. They can delete, share, opt-in/subscribe their spots. From their online profile, they can manage all their mobile identities: Mobile Number, email address, twitter id, facebook id, IM id’s etc In the near future, they will be able to do this from the iphone/blackberry/android client application too and have them synchronised.
6. Notes: If SpotiD has already recorded the Facebook account details for an existing SpotiD user, responses can be dropped straight into Facebook, if the user chooses too. The item is then shared as a status update for all to see. Since the url in the response is unique for each consumer, SpotiD can track the viral spread/growth of peer recommendations/friend sharing.
7. Notes: Spotid will have a Facebook application to store all the responses made direct from mobile requests. This application will make it easy to share fashion items with friends. Friends will be able to rate your item, and leave comments. Fashion items will have direct links back to the destination site for purchasing. Facebook users will be able to select the fashion item(s) they want to share, then select which friends to share them with Friends that have shared items with you, are shown top-right (photo) of the Item. All this activity will be traceable for Brand reporting.
8. Notes: If SpotiD users prefer to user Twitter, they can Direct Tweet their Spot Requests to SpotiD. We will Direct Tweet them back. We do not send responses to Users’ follower community by default. Tweeple can choose to ReTweet our response, to their followers if they choose to.....as shown above. Since the url in the response is unique, SpotiD can track the viral spread/growth of peer recommendations/friend sharing. We can also track the ReTweets so we can measure the viral growth. Not being restricted to Twitter, we can track viral growth across social networks too. Twitter -> Facebook -> Bebo -> Twitter etc.
9. Notes: Spot requests are currently support sms & email Support for additional channels coming soon. All of the shown channels are all available from many smart phones. However the benfit is that users can choose their preferred method of requesting spots. All methods can protect one(s) identity if required.
10. Notes: Very powerful benefit for Brands. Mobile users use SpotiD to request a Fashion item seen from any number of sources (magazines, window displays, newspapers, ad campaign, TV, etc) The Response could surface in their Facebook Application. Interested Facebook friends may follow the link to the website, and/or share it with their friends. Friends from various social networks will help spread the virus. Each Virus can be tracked, sized/measured/time framed & reported. Generates new leads for a Brand, with measurable/trackable evidence.
11. Notes: Another, more graphical view of Spot Responses. This Drag n Drop interface allows users to visually organise and share their Spot Notes with their friends. This interface can include images, video, audio, links as well as text. Would allow a user to drag n drop to create an collection of items for a particular look.
12. Notes: SpotiD iPhone Application will include vouchers/coupons for redemption at Point-of-Sales systems in-store or online if desired. So as to close the loop on Customer Acquisition.