1. The colours used are They use a main
generally the yellow/Gold colour scheme which
colours on a black involves 3 colours
background, this connotes mainly which are,
the Pop Genre through this Black, Yellow/Gold
as pop music is seen to be and White. This is so
happy, up beat and always that the more
looking on the positive side, important information
Yellow is seen as a positive such as the song
colour so its bringing the names and
positive side (Yellow) out of information about
the bad (black), This is them stands out more
because dark colours are to the audience
seen to be dull looking and
The word Jessie J on this is not positive.
written in Jessie Js most
notable writing, This is 3 of Jessie Js album which include her brand image
shown on every album that
she has released so it
creates a brand image for
her, This is also so that
people become familiar
and recognise her for her
music.

2. Olly Murs’s brand The colours used on this are
image would mainly Red, White and Black, They use
be the font in which these colour variations to
moist things are create the most important word
written in, this is so ‘Olly Murs’ to stand out, this is
peoiple become done by putting it on the white
familiar with his background. The usage of white
albums etc.. on the red background again
makes the release date stand
The font used in this is out, so people recognise it
the same font used in easily and finally the pictures of
most of his album work him are in the darkest colour on
or even all of it, This is so the white which again creates
people recognise it and them to be more visualised to
relate it to him. the viewers.
The way Olly Murs is
dressed in this would be
seen as his ‘Star Image’ this
would be seen as skinny
jeans, Shirt and a Trilby, this
is so that people recognise
him and can associate to
him easily.