My partner and I created an ad campaign for Reach Dental Floss. Our goal was to target kids through mothers. We wanted to make sure that kids flossed more often with Reach Dental Floss.
4. O N E T H I N G:
Reach makes it okay for your kids to indulge
5.
6. R E C O M M E N D A T I O N:
Itâs only bad if they forget to Reach
7.
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10. E X P E R I E N T I A L:
â Reach vending machines will be
placed around the city near
restaurants (e.g. bakeries, candy
shops)
â Families that pledge to participate
in the Reach 30-Day Dental
Hygiene Challenge can redeem
for free Reach Dental Floss
â The Challenge: Ask mothers,
fathers and kids to change their
dental hygiene habits â Floss
twice a day for at least 30 days
11. S O C I A L:
â Twitter (@ReachDentalFloss) & Facebook (Reach Dental Floss)
â Respond to #MommyProblems
12. B O D Y C O P Y:
Their hearts are pounding.
Pupils dilating.
Mouths watering.
All for that one sweet indulgence.
Why not let them have it?
Itâs only bad if they forget to Reach.
13. C L O S I N G:
Reach gives mothers an ease of mind