Is your gym or fitness business taking advantage of landing pages as an online marketing tool? This presentation explains why a landing page is so beneficial, and how to get started!

1. WHY YOUR GYM NEEDS A LANDING PAGE
(ANDHOWTOGETSTARTED!)

2. WHY A LANDING PAGE?
Glad you asked!

3. WHY A LANDING PAGE?
Glad you asked!
Your fitness business likely already has some
kind of online presence…

4. WHY A LANDING PAGE?
Glad you asked!
Your fitness business likely already has some
kind of online presence…
Website

5. WHY A LANDING PAGE?
Glad you asked!
Your fitness business likely already has some
kind of online presence…
Website
Facebookpage

6. WHY A LANDING PAGE?
Glad you asked!
Your fitness business likely already has some
kind of online presence…
Website
Facebookpage
blog?

7. WHY A LANDING PAGE?
But…a landing page is
unique in that it serves as a
link between someone’s first
online impression of your
gym, and an eventual sale.

8. WHY A LANDING PAGE?
But…a landing page is
unique in that it serves as a
link between someone’s first
online impression of your
gym, and an eventual sale.
It’s a crucial part of your
marketing funnel!

9. WHY A LANDING PAGE?
68% of B2B businesses are using landing pages to attract
new leads (Marketing Sherpa).

10. WHY A LANDING PAGE?
Unlike your website (which provides a lot of information),
your landing page directs visitors to take a single action…

11. WHY A LANDING PAGE?
Unlike your website (which provides a lot of information),
your landing page directs visitors to take a single action…
This means you have to decide on the best way to
get them engaged…

12. WHY A LANDING PAGE?
Unlike your website (which provides a lot of information),
your landing page directs visitors to take a single action…
Within a few short seconds!
This means you have to decide on the best way to
get them engaged…

13. THE GOOD NEWS?

14. THE GOOD NEWS…
Landing pages are a lot less complicated
than a standard website.

15. Landing pages are a lot less complicated
than a standard website.
You just need some planning and
creativity up front to make it happen!
THE GOOD NEWS…

16. STEP ONE:
Choose a goal for your landing page

17. STEP ONE:
Do you want to increase sign-ups for
your fitness intro class?
Choose a goal for your landing page

18. STEP ONE:
Choose a goal for your landing page
Get people to download your free
workout video?
Do you want to increase sign-ups for
your fitness intro class?

19. STEP ONE:
Choose a goal for your landing page
Whatever your goal, it should further your sales in the long-term!
Do you want to increase sign-ups for
your fitness intro class?
Get people to download your free
workout video?

20. STEP TWO:
Conceptualize your design

21. STEP TWO:
Conceptualize your design
Onceyouknowwhatyour
pagewilloffer,it’stimeto
decidehowyouwantitto
look.

22. STEP TWO:
Conceptualize your design
Luckily,asimple,straight-
forwardlandingpagetrumps
anoverlyshowyoneevery
time!
Onceyouknowwhatyour
pagewilloffer,it’stimeto
decidehowyouwantitto
look.

23. THERE ARE A FEW BASIC ELEMENTS TO
EVERY SUCCESSFUL LANDING PAGE.

24. HEADLINE

25. HEADLINE
Often the first thing visitors see, your landing page’s headline represents your
value proposition…

26. HEADLINE
Often the first thing visitors see, your landing page’s headline represents your
value proposition…
Focus on a clear benefit to your audience, or address a pain point that (only)
you have the solution for!

27. BODY COPY

28. BODY COPY
The descriptive text draws out your headline in more detail,
and should be clear and persuasive.

29. BODY COPY
The descriptive text draws out your headline in more detail,
and should be clear and persuasive.
Get right to the point, reinforcing the benefits of your offer
and telling visitors what they’ll get.

30. BODY COPY
The descriptive text draws out your headline in more detail,
and should be clear and persuasive.
Get right to the point, reinforcing the benefits of your offer
and telling visitors what they’ll get.
Keep this part of your landing page to no more than a couple of
paragraphs.You don’t want visitors to get distracted!

31. CALL-TO-ACTION (CTA)

32. CALL-TO-ACTION (CTA)
Arguably the most important part of your landing page, your CTA usually
takes the shape of a button or lead form…

33. CALL-TO-ACTION (CTA)
Arguably the most important part of your landing page, your CTA usually
takes the shape of a button or lead form…
It tells visitors, in just a few words, what they should do to get your offer.
Keep required information to a minimum - an email address is usually enough!

34. IMAGERY

35. Any imagery you use
on your page should
reinforce a key
benefit of your offer,
and your CTA.
IMAGERY

36. IMAGERY
Ideally your page will
have no more than one
or two strong images.
Use stock images as a
secondary option to
your own photos!
Any imagery you use
on your page should
reinforce a key
benefit of your offer,
and your CTA.

37. SOCIAL PROOF
(Both testimonials from
www.crossfithtown.com)

38. SOCIAL PROOF
Testimonials can go a long way in convincing landing page visitors that what
you’re offering is trustworthy…
(Both testimonials from
www.crossfithtown.com)

39. SOCIAL PROOF
Testimonials can go a long way in convincing landing page visitors that what
you’re offering is trustworthy…
They also work great on landing pages because of their brief, to-the-point
style. Include images of your happy clients if possible!
(Both testimonials from
www.crossfithtown.com)

40. STEP THREE:
Get your landing page online

41. STEP THREE:
Get your landing page online
Thereisno
‘onesizefitsall’
solution…

42. STEP THREE:
Get your landing page online
Thereisno
‘onesizefitsall’
solution… buttherearea
coupleoffeasible
optionsforthe
smallbusiness
owner…

43. 1

44. If you have a designer or web-savvy team
member (or friend) at your disposal…
1

45. If you have a designer or web-savvy team
member (or friend) at your disposal…
…ask him or her to put together a simple
landing page.
1

46. If you have a designer or web-savvy team
member (or friend) at your disposal…
…ask him or her to put together a simple
landing page.
You can collaborate on all aspects!
1

47. 2

48. There are several software solutions on the
market that let you design landing pages using
pre-built templates.
2

49. Prices vary, so do your research up-front and
find the best solution for your gym!
2
There are several software solutions on the
market that let you design landing pages using
pre-built templates.

50. Competition is growing steadily within the fitness space…

51. Competition is growing steadily within the fitness space…
So there’s no better time to make landing pages part
of your online sales funnel.

52. Competition is growing steadily within the fitness space…
So there’s no better time to make landing pages part
of your online sales funnel.
Stat with one, test, note what works and build from there!

53. Competition is growing steadily within the fitness space…
So there’s no better time to make landing pages part
of your online sales funnel.
Stat with one, test, note what works and build from there!
The beauty of the landing page is that is can be used to promote pretty
much any aspect of your gym, studio or personal training business.

54. Competition is growing steadily within the fitness space…
So there’s no better time to make landing pages part
of your online sales funnel.
Stat with one, test, note what works and build from there!
The beauty of the landing page is that is can be used to promote pretty
much any aspect of your gym, studio or personal training business.
The choice is yours!

55. Sign up for a 30-Day FreeTrial
of MemberTracker and get your gym’s first
landing page set up in five minutes flat!
Learn more at MemberTracker.io