Why you should get serious about the mobile web - Presentation Transcript
UP DA TE D1E-MARKETING PLUS26 January 2011 reasons WHY NOWtime to get is the perfect serious about the MOBILE WEBi by tijs.vrolix@proximity.bbdo.be
Door saravdv op Flickr / saravdv.beTIJS VROLIXStrategic Planner at Proximity BBDO tijs.vrolix@proximity.bbdo.be @tijs
http://blog.sectiondesign.co.uk/2009/10/the-making-of-digital-nostalgia-mobile-evolution/EVEN THOUGH YOU’D THINKWE CAME A LONG WAY
By Leodileo on FlickrWE ARE ONLY JUSTGETTING STARTED
2005: the year of the mobile web2006: the year of the mobile web2007: the year of the mobile web2008: the year of the mobile web2009: the year of the mobile web2010: the year of the mobile web
2005: the year of the mobile web ited lim hardware2006: the year of the mobile web small2007: the year of the mobile webrket ma bad browsers2008: the year of the mobile web costly data2009: the year of the mobile web ns pla2010: the year of the mobile web
2010 WAS THE YEAR OF THE MOBILE WEB2011 WILL BE EVEN MORE SO
1BATTLEOF THE DEVICES
By chriswsonic357 on FlickrJANUARY 2007APPLE IPHONE
“The iPhone has taken thefrustration out of browsingon a mobile phone.”Charles Wolf, Needham & Company
60% Browse the web at least once a day.70% Check email at least once a day.80% Use iPhone to browse the web.
By owaief89 on FlickrTOUCHSCREEN SMARTPHONES ARE THENEW STANDARD
70605040302010 0 iPhone Symbian RIM Windows Android Palm Mobile page view share Mobile internet + apps usage share Global unit shipment share Source: Morgan Stanley
2EARLY ADOPTERS EAGER TOCONSUME THE MOBILE WEB
By ohad* on FlickrSo who isthis earlyadopter?YOUNG (16-34)AFFLUENTURBAN DWELLINGPROFESSIONAL
And what are they usingthe mobile web for?SOCIAL NETWORKINGNEWS AND INFORMATIONEMAIL Source: Essential Research
LET’S PUT THINGSINTO PERSPECTIVE
76% of all mobile phone users do not use their mobile to access the Internet.It’s too expensive.My mobile is not capable (60%!).Why would I?I don’t get it (and hey, I don’t care).Source: Essential Research
3MILLIONSOF USERS ENTERING THE MARKETIN THE NEXT FEW YEARS
In201380mobileof all %devices will beTOUCHSCREENSource: Gartner
“In three yearstime, desktops willbe irrelevant.”John Herlihy, Google
By futureatlas.com on FlickrMEET THE REALWORLD WIDE WEB
MORE PEOPLE will access the MOBILE WEB than theDESKTOP WEB in 2013 2015 Source: Gartner Source: Morgan Stanley
4SOCIAL NETWORKINGIS THE NUMBER ONE REASONTO USE THE MOBILE WEB
remember70%use the mobile web forSOCIAL NETWORKING
“The explosion ofsocial networks in thepast few years is justthe Web catching upwith life, since peopleare naturally social.”Eric Schmidt, Google
+112% +347% January 2009 January 2010500 000 000 USERS150 000 000 MOBILE FB USERS
Case: dominates UK mobile use2100 Accounts for nearly half of all the time people in1575 the UK spend going1050 online using their phones. 525 UK number of mobile minutes spent (in millions - December 2009) 0 Facebook Google Microsoft Orange AOL GSMA/Comsc
Spring24-Release Overview - Wellingtion User Group-1.pdf
Why you should get serious about the mobile web by TijsVrolix
1. UP
DA
TE
D
1
E-MARKETING PLUS
26 January 2011
reasons WHY
NOWtime to get
is the perfect
serious about the
MOBILE WEB
i by tijs.vrolix@proximity.bbdo.be
2. Door saravdv op Flickr / saravdv.be
TIJS VROLIX
Strategic Planner at Proximity BBDO
tijs.vrolix@proximity.bbdo.be @tijs
5. 2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
6. 2005: the year of the mobile web ited
lim
hardware
2006: the year of the mobile web
small
2007: the year of the mobile webrket
ma
bad browsers
2008: the year of the mobile web
costly data
2009: the year of the mobile web ns
pla
2010: the year of the mobile web
7. 2010 WAS THE YEAR OF THE MOBILE WEB
2011 WILL BE EVEN MORE SO
10. “The iPhone has taken the
frustration out of browsing
on a mobile phone.”
Charles Wolf, Needham & Company
11. 60% Browse the web at
least once a day.
70% Check email at
least once a day.
80% Use iPhone to
browse the web.
12. By owaief89 on Flickr
TOUCHSCREEN SMARTPHONES ARE THE
NEW STANDARD
13. 70
60
50
40
30
20
10
0
iPhone Symbian RIM Windows Android Palm
Mobile page view share
Mobile internet + apps usage share
Global unit shipment share Source: Morgan Stanley
18. 76%
of all mobile phone users
do not use their mobile
to access the Internet.
It’s too expensive.
My mobile is not capable (60%!).
Why would I?
I don’t get it (and hey, I don’t care).
Source: Essential Research
26. “The explosion of
social networks in the
past few years is just
the Web catching up
with life, since people
are naturally social.”
Eric Schmidt, Google
27. +112%
+347%
January 2009 January 2010
500 000 000 USERS
150 000 000 MOBILE FB USERS
28. Case: dominates UK mobile use
2100 Accounts for nearly half
of all the time people in
1575
the UK spend going
1050 online using their
phones.
525
UK number of mobile minutes spent
(in millions - December 2009)
0
Facebook Google Microsoft Orange AOL GSMA/Comscore
29. – You don't know what you're missing until you get a taste –
48. 2013 precious
mobile ad market
$3,1B
screen estate
9% SMS
2008 18%
Display
mobile ad market
$160M Search
Kelsey Group
24%
73%
13% 63%
35% will be
local ads!
58. NOT ONE SINGLE APP/SOLUTION *
But rather a combination of multiple
elements that fit your (consumers’) goals.
This is also the answer to web versus native development *
65. “MOBILE FIRST!”
Mobile is the key to
Google’s future and its
top programmers now
have mobile as their
primary focus.
Eric Schmidt, Google
66. 1
E-MARKETING PLUS
26 January 2011
reasons WHY
NOWtime to get
serious about the
MOBILE WEB
is the perfect
i download from slideshare.net/tijs and feel free to use (CC Attribution)