1. Boca Terry
Social
Media
Strategy

2. Facebook
Key
Points
to
Target
In
Facebook:
• Celebri:es/Shows/Reality
TV
• Culture
• Spa/hotels
• Emo:ons
and
Feelings
• Promo:ons

3. Targeting
Celebs/shows
• A
great
way
to
adver:se
on
Facebook
is
to
reach
out
to
popular
industries
with
mul:ple
fans.
These
include:
• TV
Shows-­‐
Take
for
instance
Thistytowels
targe:ng
“The
View”
• Follow,
post
clips
and
updates
of
shows
who
embrace:
• Luxury
• Travel
• Vaca8ons
The
reason
for
this
is
to
allow
customers
to
relate
to
your
industry
You
will
gain
popularity
because:
• You’ll
be
delving
deeper
on
an
already
popular
subject
• Reality
shows
oNen
want
to
make
us
act
the
way
the
characters
do.
For
instance,
if
the
character
in
the
show
spend
their
days
in
robes
with
a
mar:ni
in
hand,
people
who
watch
it
will
probably
be
inclined
to
copy
them.
• You
will
be
targe:ng
an
audience.
Whether
it
be
women.
travelers,
or
spa
owners,
they
will
keep
coming
back
to
your
site
:me
aNer
:me.
Even
if
it’s
just
to
check
out
the
updates.
Suggested
TV
shows:
• The
View
• My
Fair
Wedding-­‐
popular
show
that
is
based
on
luxury
weddings
• Any
reality
TV
is
related
to
the
industry

4. Examples
From
Thirstytowels
This
is
how
Thirstytowels
follows
the
show
“The
Talk”

5. Targeting
Culture
It’s
important
when
promo:ng
a
product
on
Facebook
not
only
to
target
the
product
itself
but
also
its
culture.
Begin
by
establishing
what
that
culture
is.
Take
for
instance
these
examples:
• Gastronomy
• Moods
• Loca:ons
Take
it
further
By
crea8ng
Boards
on
Pinterest
And
promo8ng
Them
on
Facebook.

6. Example
of
Custom
Board
Blue up your summer"

7. Examples
from
The
Company
Store
This
is
how
The
Company
Store
shows
off
culture
trends

8. Targeting
Spa/Hotels
To
target
large
industries
is
also
a
great
way
to
obtain
movement
of
Facebook.
Consider
these
examples:
• Promote
your
conferences
and
events
• Tag
your
networking
contacts
• Show
how
it’s
done
• Its
important
for
your
customers
to
know
where
your
products
come
From.
Especially
if
you’re
buying
more
than
one.

9. Examples
from
Thirstytowels
This
is
how
Thirstytowels
shows
off
their
involvement
with
spa/
hotels

10. Targeting
Moods
Target
your
customers’
mood
by
emphasizing
on
emo:ons.
Use
the
following
to
your
advantage:
• Seasons
• Fes8vi8es
• Travel
Season
• Holidays
The
key
is
to
always
predict
a
trend
on
Facebook.
If
a
holiday
is
coming
up,
prepare
in
advance
by
craNing
crea:ve
boards
(Pinterest)
and
pos:ng
related
videos.

11. Example
from
Thirstytowels
This
is
how
Thirstytowels
sets
the
perfect
mood

12. Facebook
Promotions
Take
advantage
of
Facebook
promo:ons
by
including
offer
codes
they
need
to
enter
on
the
website
when
shopping
for
a
product.
This
will
ensure
returning
customers.
Example:

13. Twitter
In
TwiZer,
the
fastest
way
to
build
an
audience
is
to
make
it
indispensible
in
your
sales
strategy.
Meaning,
you’ll
need
to
craN
catchy
offers
that
makes
your
customers
keep
coming
back
:me
and
:me
again.
Check
out
these
examples:

14. Twitter
Offers
Including
monthly
offer
on
TwiZer
allows
your
customers
:me
to
spread
out
the
news
to
their
contacts.
Using
TwiZer
as
a
form
of
customer
sa:sfac:on
also
works
to
gain
significant
following.

15. Twitter
Giveaways
Use
giveaways
to
aZract
a
new
following.
Look
at
these
examples:

16. Suggested
Social
Platforms
• Pinterest-­‐
This
site
allows
you
to
create
crea:ve
boards
which
in
turn
are
very
appealing
to
customers.
In
order
to
create
a
bath-­‐robe
culture
it’s
important
to
integrate
other
aspects
that
might
aZract
an
audience.
You
may
also
link
your
individual
photos
to
your
website.
This
will
also
help
you
drive
traffic
to
your
site.
• Example:
hZp://pinterest.com/thecompanystore/
• Flicker-­‐
This
site
is
great
for
product
photos
and
videos.
• YouTube-­‐
Use
this
site
to
post
related
videos,
follow
related
shows
and
update
on
industry
trends.

17. Social
Media
Website
Integration
Social
Media
buZons
are
important
to
any
website
in
order
to
create
an
audience.
A
strategic
Social
Media
buZon
placing
is
essen:al
to
the
website’s
success.
Consider
having
your
SM
buZons
in
a
more
visible
loca:on.

18. SM
Buttons
Placing
(Move
around
as
proffered)

19. Deliverables
Facebook
• Facebook
• Customizing
Facebook
Page
(cover
photo,
descrip:on,
profile
se]ngs/images)
• Homepage
custom
iframe
page
• TwiZer
and
Pinterest
integra:on
page
• Blog
integra:on
page
• 1
offer
every
2
weeks
• 2
related
post
every
day
• 1
video
share
per
week
• 1
update
per
week
• 1
shares
per
• Facebook
ads
(addi:onal)
• User
Engagement

20. Deliverables
Twitter
• TwiZer
• Customizing
TwiZer
page
(Background
design,
header
design,
descrip:on
and
custom
se]ngs)
• 1
giveaway
every
month
• 1
related
industry
Tweet
every
day
such
as
updates,
new
products,
etc.
• 2
related
retweets
every
week
(researching
and
retwee:ng
about
2
hours)
• User
engagement
• Following
2
related
and
prospect
clients
per
week

21. Pinterest
• Pinterest
• Page
op:miza:on
and
set-­‐up
(adding
product
photos,
prices
and
descrip:ons)
• Product
lis:ngs
addi:ons
from
website
• 2
picture
boards
per
week
• Syndica:on
of
boards
on
Facebook
and
TwiZer.

22. Example
of
Listing
on
Pinterest

23. Additional
Social
Media/
Syndication
• Google+
Set-­‐Up
(Cover
banner,
descrip:ons,
Communi:es
and
custom
se]ngs).
• Syndicate
Social
Media
content
on
Google+

24. Website
Optimization
• Social
Media
BuZons
• Word
Press
and
Volu:on

25. Estimate
Ini8al
Set-­‐Up
Design
(fixed
fee)=
7
hours
Ini8al
Set-­‐Up
and
Research
(fixed
fee)=
5
hours
Total
(fixed
fee)=
$2,000
Total
(monthly)=
$2,500
Hours
per
month=
16.6
hours