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L&DJ PR F5-sessie content marketing, Jacco Bouw - Webpower
- 1. F5 = discover the power of content marketing
- 2. Jacco Bouw 2 F5 sessie L&DJ | CEO webpower Visionary, Entrepreneur, Speaker Author of Marketing to China’s Netizens Online MediaMan of the year confidential
- 3. 1) Who is your target group? 2) How to create relevant content? 3) How to easily share your content? key for creating content 3 F5 sessie L&DJ |
- 4. 4 title of the presentation |
- 5. 5 F5 sessie L&DJ | the REAL model
- 6. 6 F5 sessie L&DJ | • reach • engagement • activation • leverage contact leggen communiceren converteren continueren
- 7. Felix Baumgarten Red Bull 7 Cathay Pacific China Business Awards
- 8. Durex 8 F5 sessie L&DJ | not every man wants to be the fastest in the world
- 9. who is your target group? 9 F5 sessie L&DJ | Visie REAL Channel marketing Software Security SAAS 27001 CMO Marketing Manager user IT
- 10. at what stage is your target group? 10 F5 sessie L&DJ | Loosening the status quo Committing to change Exploring solution Committing to a solution Justifying the decision Making the selection • reach • engagement • activation • leverage Visie REAL Channel marketing Software Security SAAS 27001 Points for every click Points for every download Points for filling in a request form Tagging & Labeling on the website
- 11. Articles Books/e-books Brochures/manuals Case studies Information guides Microsites/ webpages Online courses Podcast/video casts Presentations Product data sheets Reference guides Resource libraries RSS/XML feeds Social Media Videos Visual content Webinars/webcasts Whitepapers Widgets Workbooks how to easily share your content 11 F5 sessie L&DJ |
- 12. 12 title of the presentation |
- 13. Webinars/webcast s Case studies Online course how to easily share your content 13 F5 sessie L&DJ | Articles Books/e-books Videos Visual content Information guides Microsites/ webpages Podcast/video casts Presentations Product data sheets Social Media Brochures/manuals Reference guide Whitepapers Widgets Workbook Resource libraries RSS/XML feeds Reach Engagement Activation Leverage
- 14. 14 title of the presentation |
- 15. at what stage is your client? 15 F5 sessie L&DJ | Loosening the status quo Committing to change Exploring solution Committing to a solution Justifying the decision Making the selection Catch the attention of the unknown visitor by attractive content Provide downloadable whitepapers/ best practice cases always ask an email address for every download Invite the person for a webinar Convert them to a client Leverage them to upsell / cross sell Measuring every single step to convert them from stage 1 till stage 6
- 16. Follow Industry News Monitor social conversations Recruit a team of content creators Take your video camera everywhere Write annual and “ best-of” features Conduct original research Look beyond your industry & Audience but how to create the best content? 16 F5 sessie L&DJ |
- 17. 17 F5 sessie L&DJ | be relevant
- 18. 18 F5 sessie L&DJ | deliver the content on every device
- 19. 19 F5 sessie L&DJ | sex and the city model (canicas) develop a message for every persona
- 20. 20 F5 sessie L&DJ | and never forget to test, test & test
- 21. • It is not promotional • It is relevant • It’s closes a gap • It is well written • It is relevant to your company • It gives proof 6 rules of content marketing 21 F5 sessie L&DJ |
- 22. Jacco Bouw 22 F5 sessie L&DJ | Chief executive officer webpower.nl/jacco +31 650 691292 + 86 186 0164 0472 Jacco-skype Linkedin.com/in/jaccobouw
Hinweis der Redaktion
- Een aantal modellen gecreeerd die op slideshare te vinden zijn over de digital industrie
- Tenslotte: j How you like to share your content
- Bepaal welke content je in welke fase van het REAL-model wilt delen. (Afhankelijk van de fase waarin je doelgroep zich bevindt en je eigen doelstelling, kies je je contentvorm. Bijv: Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.)
- Email SM SALES mensen SEO Pay per click TRADE SHOW Branding & reputation
- Who know’s Felix Baumgarten? Now over 350M people who saw this movie The costs where 50M euro 8M live Oude record stond op de olympics. (500.000) 2.3x (115M euro)
- Bepaal welke content je in welke fase van het REAL-model wilt delen. Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.
- Dit is bijna niet meer te managen. Nu wordt marketing automation belangrijk. Tools kunnen de stappen van je klanten bijhouden Bepaal welke content je in welke fase van het REAL-model wilt delen. Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.
- Dit is bijna niet meer te managen. Nu wordt marketing automation belangrijk. Tools kunnen de stappen van je klanten bijhouden Bepaal welke content je in welke fase van het REAL-model wilt delen. Je wilt werken aan customer engagement, dan zet je de company blog in en whitepapers. Wil je meer customer activation hebben, dan kies je eerder voor seminars of workshops.
- Of course, content alone can’t generate inbound marketing success. The pieces you create have to fit into an overall strategy of SEO, social media engagement, lead nurturing, measurement and optimization. But with a well defined content strategy, a detailed editorial calendar, and a good topic backlog, you’ll be publishing content like a pro and be on well on your way to becoming a more effective marketer
- Email: Subject, Title, Intro, Body, CTA Landing page: Title, Sub Title, Intro, Body, CTC
- Start creating, measuring and optimizing your content to drive more leads.
- Everybody can be successful.