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• Weichert, Princeton Market
              Update
  • Prepared exclusively for the
  Weichert Princeton Associates
           every week.
• Town by town data available at
        www.slideshare.net
Agenda
• Understanding the Market Change
• What is happening in the market
• Comparison of 2007 v 2009: Market
  Activity
• Current Market Data
• Price Trend Analysis
• A Plan to Move Forward
123 Any street, Princeton, NJ
123 Any street, Princeton, NJ
Listings from the MLS in Weichert Market Areas



                 Increase % 2008 from 2007
                     NY/CT (Ashby) +.09%
          Passaic/Hudson/Bergen NJ (Bixon) -2.54%
    Western Central NJ/Lehigh Valley PA (McDonald) -3.12%
          Northern and Central NJ (Prevete) -1.10%
       Eastern Central/Shore Points NJ (Waters) -3.85%
                Southern NJ (Williams) +.78%




In our local area (CT/NY/NJ. Lehigh Valley, PA), the number of homes for sale (Weichert
        and non-Weichert listings) has steadily increased over the past four years.
2007 thru 2009 Market Activity Comparison: Week of 6/24/09
               07        07          07         07         08        08          08         08         09        09          09         09
             Inven.   Pending      Absorp.   Active w/   Inven.   Pending      Absorp.   Active w/   Inven.   Pending      Absorp.   Active w/
             Count      Sales       Rate      Contr.     Count      Sales       Rate      Contr.     Count      Sales       Rate      Contr.
                      (prev. 30   (months)    (prev.              (prev. 30   (months)    (prev.              (prev. 30   (months)   (prev. 30
                        days)                                       days)                30 days)               days)                  days)
                                             30 days)


Pton. Boro
             70       3           23.2       -           48       5           9.6        -           48       11          4.3        -
Pton Twp
             137      15          9.1        -           117      15          7.8        -           151      21          7.19       -
  W.
Windsor      167      26          6.4        -           144      32          4.5        -           123      45          2.7        -
Lawrence
             230      36          6.3        -           207      22          9.4        -           182      38          4.7        -
 East
Windsor      229      23          9.9        -           216      16          13.5       -           202      31          6.5        -
  Ewing
             280      26          10.7       -           249      21          11.8       -           230      31          7.4        -
Hamilton
             561      57          9.8        -           629      48          13.1       -           591      112         5          -
Hopewell
 Twp.        208      21          9.9        -           161      19          8.4        -           174      21          8          -
Cranbury
             40       1           40         -           33       3           11         -           91       16          5.6        -
Plainsboro
             132      15          8.8        -           117      25          4.687 -                91       16          5.6        -

  South
Brunswick    250      27          9.2        -           209      19          11         -           227      88          3          -
Montgom.
             178      31          5.7        -           156      25          6.2        -           160      35          4.5        -
 Cum.        2482     281         8.8        -           2286 250             9.1        -           2203     451         4.88       -
2007 - 2009 Core Market Comparison: Week of 2/23
              067        07          07         07        08        08          08          08         09        09          09         09
             Inven.   Pending      Absorp.    Active    Inven.   Pending     Absorp.Ra   Active w/   Inven.   Pending      Absorp.   Active w/
                                                w/                 Sales         te       Contr.                Sales                 Contr.
             Count      Sales       Rate                Count                                        Count                  Rate
                                              Contr.             (prev. 30    (months)    (prev.              (prev. 30              (prev. 30
                      (prev. 30                                                                                           (months)
                        days)                 (prev.               days)                 30 days)               days)                  days)
                                             30 days)




Pton Boro



  Pton.
  Twp.

  W.
Windsor

Plainsboro


Montgom


Lawrence



Hopewell
 Twp.



 Cum.
6/30/09
Towns             Active     Pending   Absorption   New            Net Gain    Listings   % of      Expired    W/drawn    Closed
                  Listings   in Last   Rate in      Listings in    (Loss) to   Reduced    Invent.   Listings   Listings   Listings
                             30 Days   Months       30 Days        Market      in 30      Reduced
                                                                               Days




Princeton Boro:
All Styles        48         11        4.3          7              (4)         8          16%       5          1          10

Pton -Boro
Condo/ Thouses    12         2         6            3              1           2          16%       1          1          1

Pton-Boro
Single Family     36         9         4            4              (5)         6          16%       4          0          9



Pton Twp: All
Styles            151        21        7.19         36             15          25         17%       5          9          14
Pton Twp:
Condo/ Thouses    23         3         7.6          4              1           4          17%       0          1          5

Pton Twp:
Single Family     128        18        7.1          32             14          21         16%       5          8          9
Town by Town Analysis 6/30/09
Towns        Active     Pending   Absorption   New           Net         Listings     % of      Expired    W/drawn    Closed
             Listings   in Last   Rate in      Listings in   Gain        Reduced      Invent.   Listings   Listings   Listings
                        30 Days   Months       30 Days       (Loss) to   in 30 Days   Reduced
                                                             Market


West
Windsor:
             123        45        2.7          30            (15)        47           38        6          5          36
All Styles
West
Windsor
             23         15        1.5          9             (6)         11           47        0          2          12
Condo/
T.Houses
West
Windsor
             6          0         99                         -           -            -         -          -          -
55+
West
Windsor
             94         30        3.1          21            (9)         36           38        6          3          24
Single
Family



Lawrence:
All Styles
             182        38        4.7          38            0           59           32        17         2          20
Lawrence:
Condo/
             85         17        5            24            7           24           28        6          2          14
THouses
Lawrence:
55+
             12         0         99           -             -           -            -         -          -          -
Lawrence:
Single
             85         21        4            14            (7)         35           41        11         0          6
Town by Town Analysis 6/30/09
Towns        Active     Pending   Absorption   New           Net Gain    Listings     % of      Expired    W/drawn    Closed
             Listings   in Last   Rate in      Listings in   (Loss) to   Reduced      Invent.   Listings   Listings   Listings
                        30 Days   Months       30 Days       Market      in 30 Days   Reduced



Ewing:
All Styles
             230        31        7.4          61            30          60           26        22         5          23
Ewing :
Condo/
             44         9         4.8          9             0           15           34        2          2          5
T.Houses
Ewing:
55+
             1          0         99           0             0           0            0         0          0          0
Ewing:
Single
             185        22        8.4          52            30          45           24        20         3          18
Family



East
Windsor:
             202        31        6.5          50            19          49           24        19         5          30
All Styles
East
Windsor:
             104        17        6.1          34            17          21           20        8          3          18
Condo/
THouses
East
Windsor:
             19         0         99           0             0           0            0         0          0          0
55+
East
Windsor:
             81         14        5.7          16            2           28           34        11         2          12
Single
Family
Town by Town Analysis 6/30/09
Towns             Active     Pending   Absorption   New           Net Gain    Listings   % of      Expired    W/drawn    Closed
                  Listings   in Last   Rate in      Listings in   (Loss) to   Reduced    Invent.   Listings   Listings   Listings
                             30 Days   Months       30 Days       Market      in 30      Reduced
                                                                              Days




Hopewell Twp.
All Styles        174        21        8            28            7           49         28%       15         5          12
Hopewell Twp.
Condo/ T.Houses   24         7         3            10            3           7          29%       2          2          2
Hopewell Twp.:
55+               4          0         99           -             -           -          -         -          -          -
Hopewell Twp:
Single Family     146        14        10           18            4           42         29%       13         3          10


Hamilton: All
Styles            591        112       5            136           24          153        26%       31         25         55
Hamilton:
Condo/ THouses    101        28        4            34            6           35         35%       11         5          10
Hamilton:
Single Family     449        79        6            102           23          118        26%       20         20         45
Hamilton: 55+
                  41         5         8            -             -           -          -         -          -          -
-
Town by Town Analysis 6/30/09
Towns              Active     Pending   Absorption   New           Net Gain    Listings   % of      Expired    W/drawn    Closed
                   Listings   in Last   Rate in      Listings in   (Loss) to   Reduced    Invent.   Listings   Listings   Listings
                              30 Days   Months       30 Days       Market      in 30      Reduced
                                                                               Days

                                        =




Robbinsville
All Styles         119        19        6            29            10          27         23%       10         3          16
Robbinsville
Condo/             57         10        5.7          19            9           16         28%       4          3          8
T.Houses

Robbinsville
55+                -          -         -            -             -           -          -         -          -          -
Single
                   62         9         7            10            1           11         18%       6          0          8


Hightstown
Boro: All Styles   55         6         9            14            8           13         24%       2          2          2
Pennington
Boro:              29         1         29           8             7           6          23%       0          1          1
All Styles

Hopewell Boro:
All Styles         14         4         3.5          1             (3)         3          21%       0          0          3
Market Activity: Town by Town Analysis 6/30/09
Towns        Active     Pending   Absorption   New           Net      Listings   % of      Expired    W/drawn    Closed
             Listings   in Last   Rate in      Listings in   Gain     Reduced    Invent.   Listings   Listings   Listings
                        30 Days   Months       30 Days       (Loss)   in 30      Reduced
                                                             to       Days
                                                             Market

Plainsboro
All Styles
             91         16        5.6          34            18       20         21%       11         0          29

Plainsboro
Condo/
             54         3         18           24            21       13         24%       4          0          17
THouses


Plainsboro
55+
             10         2         5            2             0        4          4%        0          0          0

Plainsboro
Single
             27         11        2,4          8             (4)      3          11%       7          0          12
Family




Cranbury:
All Styles
             24         2         12           4             2        3          8%        0          0          1

Cranbury:
55+
             4          1         4            0             (1)      0          0         0          0          0

Cranbury:
Single
             20         1         20           4             3        3          15%       0          0          1
Family
Market Activity: Town by Town Analysis 6/24/09
Towns           Active     Pending   Absorption   New           Net Gain    Listings   % of      Expired    W/draw     Closed
                Listings   in Last   Rate in      Listings in   (Loss) to   Reduced    Invent.   Listings   n          Listings
                           30 Days   Months       30 Days       Market      in 30      Reduced              Listings
                                                                            Days




South
Brunswick       227        88        3            51            (37)        79         34%       16         16         29
All Styles


South
BrunswickCon    71         29        7            19            (20)        15         21%       5          9          12
do/ T.Houses



South
Brunswick       34         5         7            3             (2)         2          5%        0          0          0
55+




South
Brunswick       122        54        2            29            (25)        16         13%       11         7          17
Single Family




Monroe:
All Styles      509        89        6            96            7           144        28%       27         12         3
Monroe:
55+             345        46        7            45            (1)         113        33%       16         4          2

Monroe:
Single Family   164        43        4            31            8           31         18%       11         8          1
Town by Town Analysis 6/30/09

Towns        Active     Pending   Absorption   New           Net Gain    Listings   % of      Expired    W/drawn    Closed
             Listings   in Last   Rate in      Listings in   (Loss) to   Reduced    Invent.   Listings   Listings   Listings
                        30 Days   Months       30 Days       Market      in 30      Reduced
                                                                         Days




Montgom.
             160        35        4.5          47            12          38         24%       9          9          22
Hillsboro
             260        40        6.5          83            43          57         22%       14         10         36
Rocky Hill
             413        1         13           0             (1)         1          7.6%      0          0          1
Franklin
Princeton Boro. Active YTD Listings v Pending Analysis



 80
 70
 60                                         Princeton Boro Active
                                            Listings
 50
                                            Princeton Boro Pendings
 40
 30                                         Princeton Boro Price
 20                                         Reductions

 10
  0
Princeton Twp. Active YTD Listings v Pending Analysis



 180
 160
 140
 120                                           Twp. Actives
 100
                                               Twp. Pendings
  80
                                               Twp. Reductions
  60
  40
  20
   0
West Windsor Active YTD Listings v Pending Analysis




250

200
                                        West Windsor Actives
150
                                        West Windsor Pendings
100
                                        West Windsor Reductions
 50

  0
Lawrence Active YTD Listings v Pending Analysis



300
250

200                                      Lawrence Actives
150                                      Lawrence Pendings
                                         Lawrence Reductions
100
50
 0
Cranbury Active YTD Listings v Pending Analysis



45
40
35
30                                       Cranbury Actives
25
                                         Cranbury Pendings
20
                                         Cranbury Reductions
15
10
 5
 0
Plainsboro Active YTD Listings v Pending Analysis



180
160
140
120                                      Plainsboro Actives
100
                                         Plainsboro Pendings
 80
                                         Plainsboro Reductions
 60
 40
 20
  0
Ewing Active YTD Listings v Pending Analysis



350
300
250
                                               Ewing Actives
200
                                               Ewing Pendings
150
                                               Ewing Reductions
100
50
 0
East Windsor Active YTD Listings v Pending Analysis



250

200
                                        East Windsor Actives
150
                                        East Windsor Pendings
100
                                        East Windsor Reductions
50

 0
Montgomery Twp. Active YTD Listings v Pending
                  Analysis


250

200

150                                  Montgomery Actives
                                     Montgomery Pendings
100                                  Montgomery Reductions

50

 0
Hopewell Twp. Active YTD Listings v Pending Analysis



250

200
                                        Hopewell Twp. Actives
150
                                        Hopewell Twp. Pendings
100
                                        Hopewell Twp. Reductions
 50

  0
Hamilton Active YTD Listings v Pending Analysis



700
600
500
                                               Hamilton Actives
400
                                               Hamilton Pendings
300
                                               Hamilton Reductions
200
100
  0
Myth: If I reduce my price, buyers
  will wait for another reductions.

Reality: There is a direct relationship
 between price improvements and
             contracts.
Relationship of Price Reductions to
                    ‘Pending Sales’

      70

      60

      50
                                          Princeton Pendings
      40

      30                                  Princeton Price
                                          Reductions
      20

      10

       0




Source: trend mls
Relationship of Price Reductions to
                   ‘Pending Sales’

        120

        100

         80
                                      West Windsor Pendings
         60
                                      West Windsor Reductions
         40

         20

          0




Source: trend mls
Relationship of Price Reductions to
                   ‘Pending Sales’

        100
         90
         80
         70
         60
                                         Lawrence Pendings
         50
         40
                                         Lawrence Reductions
         30
         20
         10
          0




Source: trend mls
Understand the Market You are
     Selling Out of or Buying In to…
                       Anytown., NJ


        107 current active listings              24.3
                                             = months
    4 reported sales in last 30 days          absorption
                                                 rate

5-6 Months Market Absorption Rate indicates a normal market.
Market Absorption Rate
            Comparable Properties
                   Princeton Twp.
                   $4+ bedroom


        13 current active listings          99 month
                                           =absorption
0 reported ‘pending’ sales in last 30 days     rate



5-6 Months Market Absorption Rate indicates a normal market.
Market Absorption Rate
            Comparable Properties
                      Princeton Twp.
                   $4+ bedroom colonials


        11 current active listings          99 months
                                           =absorption
0 reported ‘pending’ sales in last 30 days     rate



5-6 Months Market Absorption Rate indicates a normal market.
Market Absorption Rate
               Specific Comps
                        4+ bedroom
            Jefferson, Moore, Walnut, Harris only


        7 current active listings          3.5 months
                                           =absorption
2 reported ‘pending’ sales in last 30 days     rate



5-6 Months Market Absorption Rate indicates a normal market.
Market Absorption Rate
               Specific Comps
                      Lawrence, NJ
                        $450-550
                      Colonials Only

        12 current active listings          12 months
                                           =absorption
1 reported ‘pending’ sales in last 30 days     rate



5-6 Months Market Absorption Rate indicates a normal market.
Market Scale for Supply & Demand
 High Supply/Low Demand                             Low Supply/High Demand
                                           Normal



                                       1
Market Absorption in Months




                                       2                           Weichert has been
                                                                   studying market
                                       3
                                                                   conditions for more than
                                       4                           3 decades and has found a
                                                                   direct correlation between
                                       5
                              Normal




                                                                   market absorption and
                                       6                           property values.

                                       7                           As absorption rates
                                                                   increase beyond a normal
                                       8                           market level of 5-6
                                       9                           months, property values
                                                                   depreciate annually.
                                  10
                                  11
                                  12
Let’s look at your competition
• Properties currently in competition with yours
  for buyer attention
• Properties that have caught buyer attention in
  the last 30 days.
• At this rate, how many months will it take for
  the current buyer demand to absorb the current
  listing supply in this sector of the market?
Progress in Marketing Your Home

•   Broker open house
•   Public open houses
•   Agent showings       Bottom line . . .
•   Internet activity    Our experience is that an
•   Agent feedback       average of 30 showings on a
                         property, usually brings an
•   Buyer feedback
                         offer.
Showing Activity
                  Prospective Buyer Showings

45
40
35
30
                                                       Prospective
25                                                     Buyer
                                                       Show ings
20
15
10
 5
 0
     1   2    3        4       5       6       7   8
                    Weeks on Market
A Plan for Moving Forward
• The market is telling us, by the absence of offers,
  to generate fresh interest by repositioning your
  home
• This will bring a whole new group of buyers
• Your home will stand out among all other
  properties
• Competitively priced homes are selling
Price to hit the market not chase it
500000



490000

                         Your Listing
480000

                                                          Your Listing
470000



460000



450000

                     Market
440000



430000

                                                Market
420000
                                                                         Market
410000


400000

         1 mos   2 mos       3 mos      4 mos     5 mos       6 mos      7 mos
Current Market Price


Based on the available data and the increasing inventory combined with falling
prices, I would recommend a price of $###,### for your home.
Let’s Respond To & Get Ahead of
          the Market.

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6.30.09

  • 1. • Weichert, Princeton Market Update • Prepared exclusively for the Weichert Princeton Associates every week. • Town by town data available at www.slideshare.net
  • 2. Agenda • Understanding the Market Change • What is happening in the market • Comparison of 2007 v 2009: Market Activity • Current Market Data • Price Trend Analysis • A Plan to Move Forward
  • 3. 123 Any street, Princeton, NJ
  • 4. 123 Any street, Princeton, NJ
  • 5. Listings from the MLS in Weichert Market Areas Increase % 2008 from 2007 NY/CT (Ashby) +.09% Passaic/Hudson/Bergen NJ (Bixon) -2.54% Western Central NJ/Lehigh Valley PA (McDonald) -3.12% Northern and Central NJ (Prevete) -1.10% Eastern Central/Shore Points NJ (Waters) -3.85% Southern NJ (Williams) +.78% In our local area (CT/NY/NJ. Lehigh Valley, PA), the number of homes for sale (Weichert and non-Weichert listings) has steadily increased over the past four years.
  • 6. 2007 thru 2009 Market Activity Comparison: Week of 6/24/09 07 07 07 07 08 08 08 08 09 09 09 09 Inven. Pending Absorp. Active w/ Inven. Pending Absorp. Active w/ Inven. Pending Absorp. Active w/ Count Sales Rate Contr. Count Sales Rate Contr. Count Sales Rate Contr. (prev. 30 (months) (prev. (prev. 30 (months) (prev. (prev. 30 (months) (prev. 30 days) days) 30 days) days) days) 30 days) Pton. Boro 70 3 23.2 - 48 5 9.6 - 48 11 4.3 - Pton Twp 137 15 9.1 - 117 15 7.8 - 151 21 7.19 - W. Windsor 167 26 6.4 - 144 32 4.5 - 123 45 2.7 - Lawrence 230 36 6.3 - 207 22 9.4 - 182 38 4.7 - East Windsor 229 23 9.9 - 216 16 13.5 - 202 31 6.5 - Ewing 280 26 10.7 - 249 21 11.8 - 230 31 7.4 - Hamilton 561 57 9.8 - 629 48 13.1 - 591 112 5 - Hopewell Twp. 208 21 9.9 - 161 19 8.4 - 174 21 8 - Cranbury 40 1 40 - 33 3 11 - 91 16 5.6 - Plainsboro 132 15 8.8 - 117 25 4.687 - 91 16 5.6 - South Brunswick 250 27 9.2 - 209 19 11 - 227 88 3 - Montgom. 178 31 5.7 - 156 25 6.2 - 160 35 4.5 - Cum. 2482 281 8.8 - 2286 250 9.1 - 2203 451 4.88 -
  • 7. 2007 - 2009 Core Market Comparison: Week of 2/23 067 07 07 07 08 08 08 08 09 09 09 09 Inven. Pending Absorp. Active Inven. Pending Absorp.Ra Active w/ Inven. Pending Absorp. Active w/ w/ Sales te Contr. Sales Contr. Count Sales Rate Count Count Rate Contr. (prev. 30 (months) (prev. (prev. 30 (prev. 30 (prev. 30 (months) days) (prev. days) 30 days) days) days) 30 days) Pton Boro Pton. Twp. W. Windsor Plainsboro Montgom Lawrence Hopewell Twp. Cum.
  • 8. 6/30/09 Towns Active Pending Absorption New Net Gain Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in (Loss) to Reduced Invent. Listings Listings Listings 30 Days Months 30 Days Market in 30 Reduced Days Princeton Boro: All Styles 48 11 4.3 7 (4) 8 16% 5 1 10 Pton -Boro Condo/ Thouses 12 2 6 3 1 2 16% 1 1 1 Pton-Boro Single Family 36 9 4 4 (5) 6 16% 4 0 9 Pton Twp: All Styles 151 21 7.19 36 15 25 17% 5 9 14 Pton Twp: Condo/ Thouses 23 3 7.6 4 1 4 17% 0 1 5 Pton Twp: Single Family 128 18 7.1 32 14 21 16% 5 8 9
  • 9. Town by Town Analysis 6/30/09 Towns Active Pending Absorption New Net Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in Gain Reduced Invent. Listings Listings Listings 30 Days Months 30 Days (Loss) to in 30 Days Reduced Market West Windsor: 123 45 2.7 30 (15) 47 38 6 5 36 All Styles West Windsor 23 15 1.5 9 (6) 11 47 0 2 12 Condo/ T.Houses West Windsor 6 0 99 - - - - - - 55+ West Windsor 94 30 3.1 21 (9) 36 38 6 3 24 Single Family Lawrence: All Styles 182 38 4.7 38 0 59 32 17 2 20 Lawrence: Condo/ 85 17 5 24 7 24 28 6 2 14 THouses Lawrence: 55+ 12 0 99 - - - - - - - Lawrence: Single 85 21 4 14 (7) 35 41 11 0 6
  • 10. Town by Town Analysis 6/30/09 Towns Active Pending Absorption New Net Gain Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in (Loss) to Reduced Invent. Listings Listings Listings 30 Days Months 30 Days Market in 30 Days Reduced Ewing: All Styles 230 31 7.4 61 30 60 26 22 5 23 Ewing : Condo/ 44 9 4.8 9 0 15 34 2 2 5 T.Houses Ewing: 55+ 1 0 99 0 0 0 0 0 0 0 Ewing: Single 185 22 8.4 52 30 45 24 20 3 18 Family East Windsor: 202 31 6.5 50 19 49 24 19 5 30 All Styles East Windsor: 104 17 6.1 34 17 21 20 8 3 18 Condo/ THouses East Windsor: 19 0 99 0 0 0 0 0 0 0 55+ East Windsor: 81 14 5.7 16 2 28 34 11 2 12 Single Family
  • 11. Town by Town Analysis 6/30/09 Towns Active Pending Absorption New Net Gain Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in (Loss) to Reduced Invent. Listings Listings Listings 30 Days Months 30 Days Market in 30 Reduced Days Hopewell Twp. All Styles 174 21 8 28 7 49 28% 15 5 12 Hopewell Twp. Condo/ T.Houses 24 7 3 10 3 7 29% 2 2 2 Hopewell Twp.: 55+ 4 0 99 - - - - - - - Hopewell Twp: Single Family 146 14 10 18 4 42 29% 13 3 10 Hamilton: All Styles 591 112 5 136 24 153 26% 31 25 55 Hamilton: Condo/ THouses 101 28 4 34 6 35 35% 11 5 10 Hamilton: Single Family 449 79 6 102 23 118 26% 20 20 45 Hamilton: 55+ 41 5 8 - - - - - - - -
  • 12. Town by Town Analysis 6/30/09 Towns Active Pending Absorption New Net Gain Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in (Loss) to Reduced Invent. Listings Listings Listings 30 Days Months 30 Days Market in 30 Reduced Days = Robbinsville All Styles 119 19 6 29 10 27 23% 10 3 16 Robbinsville Condo/ 57 10 5.7 19 9 16 28% 4 3 8 T.Houses Robbinsville 55+ - - - - - - - - - - Single 62 9 7 10 1 11 18% 6 0 8 Hightstown Boro: All Styles 55 6 9 14 8 13 24% 2 2 2 Pennington Boro: 29 1 29 8 7 6 23% 0 1 1 All Styles Hopewell Boro: All Styles 14 4 3.5 1 (3) 3 21% 0 0 3
  • 13. Market Activity: Town by Town Analysis 6/30/09 Towns Active Pending Absorption New Net Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in Gain Reduced Invent. Listings Listings Listings 30 Days Months 30 Days (Loss) in 30 Reduced to Days Market Plainsboro All Styles 91 16 5.6 34 18 20 21% 11 0 29 Plainsboro Condo/ 54 3 18 24 21 13 24% 4 0 17 THouses Plainsboro 55+ 10 2 5 2 0 4 4% 0 0 0 Plainsboro Single 27 11 2,4 8 (4) 3 11% 7 0 12 Family Cranbury: All Styles 24 2 12 4 2 3 8% 0 0 1 Cranbury: 55+ 4 1 4 0 (1) 0 0 0 0 0 Cranbury: Single 20 1 20 4 3 3 15% 0 0 1 Family
  • 14. Market Activity: Town by Town Analysis 6/24/09 Towns Active Pending Absorption New Net Gain Listings % of Expired W/draw Closed Listings in Last Rate in Listings in (Loss) to Reduced Invent. Listings n Listings 30 Days Months 30 Days Market in 30 Reduced Listings Days South Brunswick 227 88 3 51 (37) 79 34% 16 16 29 All Styles South BrunswickCon 71 29 7 19 (20) 15 21% 5 9 12 do/ T.Houses South Brunswick 34 5 7 3 (2) 2 5% 0 0 0 55+ South Brunswick 122 54 2 29 (25) 16 13% 11 7 17 Single Family Monroe: All Styles 509 89 6 96 7 144 28% 27 12 3 Monroe: 55+ 345 46 7 45 (1) 113 33% 16 4 2 Monroe: Single Family 164 43 4 31 8 31 18% 11 8 1
  • 15. Town by Town Analysis 6/30/09 Towns Active Pending Absorption New Net Gain Listings % of Expired W/drawn Closed Listings in Last Rate in Listings in (Loss) to Reduced Invent. Listings Listings Listings 30 Days Months 30 Days Market in 30 Reduced Days Montgom. 160 35 4.5 47 12 38 24% 9 9 22 Hillsboro 260 40 6.5 83 43 57 22% 14 10 36 Rocky Hill 413 1 13 0 (1) 1 7.6% 0 0 1 Franklin
  • 16. Princeton Boro. Active YTD Listings v Pending Analysis 80 70 60 Princeton Boro Active Listings 50 Princeton Boro Pendings 40 30 Princeton Boro Price 20 Reductions 10 0
  • 17. Princeton Twp. Active YTD Listings v Pending Analysis 180 160 140 120 Twp. Actives 100 Twp. Pendings 80 Twp. Reductions 60 40 20 0
  • 18. West Windsor Active YTD Listings v Pending Analysis 250 200 West Windsor Actives 150 West Windsor Pendings 100 West Windsor Reductions 50 0
  • 19. Lawrence Active YTD Listings v Pending Analysis 300 250 200 Lawrence Actives 150 Lawrence Pendings Lawrence Reductions 100 50 0
  • 20. Cranbury Active YTD Listings v Pending Analysis 45 40 35 30 Cranbury Actives 25 Cranbury Pendings 20 Cranbury Reductions 15 10 5 0
  • 21. Plainsboro Active YTD Listings v Pending Analysis 180 160 140 120 Plainsboro Actives 100 Plainsboro Pendings 80 Plainsboro Reductions 60 40 20 0
  • 22. Ewing Active YTD Listings v Pending Analysis 350 300 250 Ewing Actives 200 Ewing Pendings 150 Ewing Reductions 100 50 0
  • 23. East Windsor Active YTD Listings v Pending Analysis 250 200 East Windsor Actives 150 East Windsor Pendings 100 East Windsor Reductions 50 0
  • 24. Montgomery Twp. Active YTD Listings v Pending Analysis 250 200 150 Montgomery Actives Montgomery Pendings 100 Montgomery Reductions 50 0
  • 25. Hopewell Twp. Active YTD Listings v Pending Analysis 250 200 Hopewell Twp. Actives 150 Hopewell Twp. Pendings 100 Hopewell Twp. Reductions 50 0
  • 26. Hamilton Active YTD Listings v Pending Analysis 700 600 500 Hamilton Actives 400 Hamilton Pendings 300 Hamilton Reductions 200 100 0
  • 27. Myth: If I reduce my price, buyers will wait for another reductions. Reality: There is a direct relationship between price improvements and contracts.
  • 28. Relationship of Price Reductions to ‘Pending Sales’ 70 60 50 Princeton Pendings 40 30 Princeton Price Reductions 20 10 0 Source: trend mls
  • 29. Relationship of Price Reductions to ‘Pending Sales’ 120 100 80 West Windsor Pendings 60 West Windsor Reductions 40 20 0 Source: trend mls
  • 30. Relationship of Price Reductions to ‘Pending Sales’ 100 90 80 70 60 Lawrence Pendings 50 40 Lawrence Reductions 30 20 10 0 Source: trend mls
  • 31. Understand the Market You are Selling Out of or Buying In to… Anytown., NJ 107 current active listings 24.3 = months 4 reported sales in last 30 days absorption rate 5-6 Months Market Absorption Rate indicates a normal market.
  • 32. Market Absorption Rate Comparable Properties Princeton Twp. $4+ bedroom 13 current active listings 99 month =absorption 0 reported ‘pending’ sales in last 30 days rate 5-6 Months Market Absorption Rate indicates a normal market.
  • 33. Market Absorption Rate Comparable Properties Princeton Twp. $4+ bedroom colonials 11 current active listings 99 months =absorption 0 reported ‘pending’ sales in last 30 days rate 5-6 Months Market Absorption Rate indicates a normal market.
  • 34. Market Absorption Rate Specific Comps 4+ bedroom Jefferson, Moore, Walnut, Harris only 7 current active listings 3.5 months =absorption 2 reported ‘pending’ sales in last 30 days rate 5-6 Months Market Absorption Rate indicates a normal market.
  • 35. Market Absorption Rate Specific Comps Lawrence, NJ $450-550 Colonials Only 12 current active listings 12 months =absorption 1 reported ‘pending’ sales in last 30 days rate 5-6 Months Market Absorption Rate indicates a normal market.
  • 36. Market Scale for Supply & Demand High Supply/Low Demand Low Supply/High Demand Normal 1 Market Absorption in Months 2 Weichert has been studying market 3 conditions for more than 4 3 decades and has found a direct correlation between 5 Normal market absorption and 6 property values. 7 As absorption rates increase beyond a normal 8 market level of 5-6 9 months, property values depreciate annually. 10 11 12
  • 37.
  • 38. Let’s look at your competition • Properties currently in competition with yours for buyer attention • Properties that have caught buyer attention in the last 30 days. • At this rate, how many months will it take for the current buyer demand to absorb the current listing supply in this sector of the market?
  • 39. Progress in Marketing Your Home • Broker open house • Public open houses • Agent showings Bottom line . . . • Internet activity Our experience is that an • Agent feedback average of 30 showings on a property, usually brings an • Buyer feedback offer.
  • 40. Showing Activity Prospective Buyer Showings 45 40 35 30 Prospective 25 Buyer Show ings 20 15 10 5 0 1 2 3 4 5 6 7 8 Weeks on Market
  • 41. A Plan for Moving Forward • The market is telling us, by the absence of offers, to generate fresh interest by repositioning your home • This will bring a whole new group of buyers • Your home will stand out among all other properties • Competitively priced homes are selling
  • 42. Price to hit the market not chase it 500000 490000 Your Listing 480000 Your Listing 470000 460000 450000 Market 440000 430000 Market 420000 Market 410000 400000 1 mos 2 mos 3 mos 4 mos 5 mos 6 mos 7 mos
  • 43. Current Market Price Based on the available data and the increasing inventory combined with falling prices, I would recommend a price of $###,### for your home.
  • 44. Let’s Respond To & Get Ahead of the Market.