An Integrated Marketing Communications Plan as Dreamt Up by Love Consulting Group
1. An Integrated Marketing Campaign as Dreamt up by love consulting group yourLCG.com Facebook.com/yourLCG Twitter.com/LoveConsulting Bit.ly/yourLCGapp
2. You can't expect to meet the challenges of today with yesterday's tools and expect to be in business tomorrow.
3. Set a budget Know what you want to accomplish Get Creative Have a plan and an editorial calendar Be prepared to adapt
4. Update Logo Prepare ahead for a variety of formats Mobile App Website Header E-Newsletter Header
5. Update or Redesign Website Make it Social Build it on Wordpress Because it is so easily adaptable Awesome for SEO purposes Easy to build ipadand mobile versions Make sure to have a Blog
6. Mobile apps are the next big “must have” Less expensive than you think Can be used to share exclusive content and offers Can meet the needs of your imagination
7. Set up all social media sites Link them all to website and mobile app Use iFrame Tabs Mini-Website within FB YouTube Page Use ads on Facebook, LinkedIn, etc
8. Follow your editorial calendar Create content regularly Stay up to date on what is going on in community, state, country, world, trends, etc Think of: Slide share Blog posts Videos Pictures E-newsletters Events Twitter Chat Facebook Q&A
9. Add in some guerilla marketing This is where you can really go crazy Think of how people use stuff that is related to your company How can you play on that use How can you inundate the community with your product How can your product solve a problem Again, go crazy and be brave
10. Participate in Trade Shows, Events, Community Have interactive ability at your booth TwitterFountain Twitter Meetup Interview people at your booth on video – share it live! Computer/iPad for people to interact with you online from your booth QR code fun Contact vCard on nametag Use them on print material specific to event – ie landing page for white paper specific to needs of target consumer or your mobile app Include QR code and Twitter Meetup info in your sponsorship spot in program
11. If you host a conference You can do all that I just mentioned and… Offer free registration, ½ off registration, etc to video contest winners…your attendees become your marketing and PR Put the conference agenda on your mobile app Make the sponsorship benefits highly social and interactive (this can pay for your marketing) Assign a hashtag to the event and publicize it Create a “street team” of attendees who are willing to drive the Twitter conversation
12. Host Webinars Make them valuable – but make them want more from you… Make them free but do collect name, email, and ask if they are a decision maker regarding purchasing your product Integrate a Twitter chat into the webinar Follow up with all attendees
13. Anytime you can participate in a Twitter chat that is relevant to your industry or community – DO SO! Host Twitter chats for your consumers and your fellow industry professionals Do they same on Facebook as a Q&A Be open to BlogTalkRadio
14. Integrate Social Links and QR Codes on: Signs in business Invoices Business cards Any mailings (gasp!) Newspaper ads Magazine ads Promotional materials T-shirts Sponsorship media space Event signs Event programs Directly on product
15. For more ideas visit: yourLCG.com Facebook.com/yourLCG Twitter.com/LoveConsulting Bit.ly/yourLCGapp YouTube.com/LoveConsulting
