How to Acquire Customers Online - Mr. Mohit Doda

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This presentation tackles the broad subject of "How to Acquire Customers Online". Since the topic is very large the presentation is broad however lacks depth. Readers can use the presentation to help develop a list of items that requires further research. It is very useful for beginners of Digital Marketing.

Marketing Business Technologie

HOW TO ACQUIRE
CUSTOMERS ONLINE
Copyright: Mr. Mohit Doda
Presented: At Lounge47 March 29th
. 2014

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If you get it wrong, everything else fails
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Have a very clear USP
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Product name is important
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Product discovery online should be easy
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Have a clear promise to the customer
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No bugs please!
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People will market your product if it’s good
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Create a product with character

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Know everything about your customer
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Create personas
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Meet them & take feedback
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Know their media consumption habits
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Use smart ways of targeting
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Programmatic buying
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Retargeting

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Create original content
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Do proper keyword research
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Unique page titles & descriptions
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Clean URL Structure
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Internal Linking
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Authorship
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Speed of the site
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Social Media Marketing, Bookmarking,
Listings
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Blogging
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Yahoo Answers, Quora

“If you can’t measure it,
you can’t improve it.”
LORD KELVIN
British mathematician
1824 - 1907

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Analyze Traffic Data – Behavior, Location
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Set Goals
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Conversion & Revenue Tracking
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Use Device Data
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Real Time Data
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Keywords – Paid & Organic
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Site Searches

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Automate Email Marketing
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Lead Generation
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Lead Nurturing
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Lead Scoring
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Drip Marketing
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Website Personalization
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Ratings, Reviews, Testimonials
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Abandoned cart mails

LEAD PEOPLE
TO TAKE ACTION
Eye Tracking Study

70% of people
open emails
based on
Subject Line

In a popular supermarket study,
3% of shoppers purchased jam when confronted with 24
varieties, while 30% purchased when given only 6.
AVOID ACTION PARALYSIS

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People don’t like ads, they like Information
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Answer customers’ questions
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Create shareable content
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Let employees contribute
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Curate content
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Blog, social media platforms, FAQs,
whitepapers, research reports, surveys,
datasheets, e-books, videos, webinars,
infographics, etc.
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Repurpose content

mohit.doda@gmail.com
in.linkedin.com/in/mohitdoda
GET CONNECTED

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