Social media is changing how technology is used by lowering entry points and introducing more people to it. It is making technology more social and interactive which is impacting enterprise IT approaches and daily activities like payments. Social media demands better technology to improve lives and empowers users to customize their experience.

1. How is Social Media changing Tech? Louis Pagan

2. Technology Technology is the making, usage and knowledge of tools, techniques, crafts, systems or methods of organization in order to solve a problem or serve some purpose.

3. Social Media Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (media are the storage and transmission channels or tools used to store and deliver information or data )

4. Culture of Technology How do weinteract with technology? How do we use it in our dailylives? Is technologymaking us smarter?

5. Culture of Technology (Reuters) - An online survey of 895 Web users and experts found more than three-quarters believe the Internet will make people smarter in the next 10 years, according to results released on Friday.

7. 255 million – The number of websites as of December 2010

8. 88.8 million – .COM domain names at the end of 2010

9. 1.97 billion – Internet users worldwide (June 2010)

11. Social Change Agents Social media has introduced more people to technology Blogs as entry point Social media tools helps graduation process Blog plugins Twitter plugins Facebook apps Smart Phones

12. Technology and Culture Our perceptions of technology have changed

13. Technology and culutre

14. Enterprise IT Enterprise technology 1.0 Top-down approach Enterprise technology 2.0 Organic, bottom-up approach to technology & applications Customization

15. Enterprise IT Open Source To be considered as open source software by the software development industry, certain criteria must be met: The program must be freely distributed Source code must be included Anyone must be allowed to modify the source code Modified versions can be redistributed The license must not require the exclusion of other software or interfere with the operation of other software

16. Enterprise IT Freemium Majority of users do not pay Minority of users pay for advanced features or premium – not free sample Marketing Network effect – more users = more value Cons – lots of users, lots of time Skype, Linkedin, Pandora, Flickr, Dropbox, PayPal

17. Mobile Payments Entry points to mobile banking Location-based ATM/branch finders Remote check depositing Simple login with 4-digit pin Insurance discounts after graduating from iPhone-based program

18. PayPal & Bump

19. User Payments

20. Social about Technology Social media is introducing people to technology Lowering the entry point and empowering people Social media is making demands on technology Improve our lives We see it in the Enterprise and how we approach aspects of our daily lives such as finance

21. Contact Louis Paganlouis@hispanicize.com @louispagan 347-688-5385