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Business Model Innovation

     Sense and impact
        supported by
     tools and matrices


          Louis-David Benyayer
    l.d.benyayer@withoutmodel.com
             @withoutmodel
Global




         CHALLENGE
issues




Environmental
Individual




empowerment
Legacies are challenged
innovative outsiders appear and perform
Dell                                              Ryanair
Zara                                               Skype




Grameen bank                                 BlaBlaCar
Wikispeed                              Huffington Post
Atelier des chefs
Barbarians invent continents
    and define new rules
Introduction to business model innovation
Business Model Innovation
                           Expanding the innovation horizon
                Industry



                             B2B and supply chain
                             integration                                 Inventing new
                                                                      industry structures
How broad?

                Business




                             Re-engineering business                   Creating entirely
                             processes
                                                                        new business
                                                                          concepts
             Products or
             processes




                            Refining products and                     Reconfiguring products and
                            processes                                 processes




                                    Incremental                              Radical
                                                       How radical?
Source : A. Osterwalder, Y. Pigneur, Business Model Generation
Source : A. Osterwalder, Y. Pigneur, Business Model Generation
A new configuration of value proposition + resources +
      organisation to generate / capture value




     Applicable to Existing product / technology


   Applicable to start-ups, smes and corporations
Build to order revolution




Source : S. Netessine (Renaissance Innovator)
Standard fashion company     Zara




Source : S. Netessine (Renaissance Innovator)
Disruption is ewerywhere
         business models are changing


 Collaborative economy, crowdfunding, complementary
currencies, access vs ownership, Internet of things, DIY,
jobs are over, horizontal organisation, Plateforms, SMART
  CITIES, local production, less is more, distributed
economy, Biotronics, servicialization, open manufacturing,
Reverse innovation, barter, big data, creative commons,
      peer-to-peer, shared value, social business, …
Emerging trends




                    Plateforms as new middle men
                         Market decrease for goods
                                    Products redesign
                               New markets (BtoBC)

Source : R. Bostman, OuiShare, WithoutModel
Emerging trends




                      Reconceive products & markets
             Redefine productivity in the value chain
                                 Clusters development

Source : M. Porter, HBR - 2011
Business model is a system
      of components in interaction

value proposition + organisation + competences




        not only a new pricing policy
Business model > revenue model




      They still sell products
Business Model Innovation has various origins




Source : A. Osterwalder, Y. Pigneur, Business Model Generation
Entrepreneurs
Matter

Btw, none of them woke up one day and said :
« let’s lead a business model innovation»
#1

They want to do something
                  different
               (or differently)
#2

They want to share their passion
   about their product / service /
                        company
#3

They work hard and for a long
   time before getting results
                (they experiment)
Create

Have fun
credits

• http://www.flickr.com/photos/arenamontanus/375127836/
• http://www.flickr.com/photos/ideum/4711481781/
• http://www.flickr.com/photos/sainthuck/6296818835/

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Introduction to business model innovation