10. Let’s look at
an example of an interactive ad
Know that we now create content.
We want to be surprised. We seek
meaningful interaction. Content is king.
11.
12.
13. DISTRIBUTION
CHANNELS
Limited
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Unlimited
ATTENTION
Abundant
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Scarce
14. Let’s look at
Online Media
Learn that creators, distributors, and
consumers can now tell their stories
in an unlimited variety of media.
15.
16.
17. Wikipedia has over 13 million articles…
some studies show it’s more accurate than
Encyclopedia Britannica… 78% of these
articles are non-English
Social Media has overtaken porn as the #1
activity on the Web
18. 24 of the 25 largest
newspapers are
experiencing record
declines in circulation
because we no longer
search for the news,
the news nds us.
19. Let’s look at
Media
know how YOU and the online media
zeitgeist have changed.
20.
21. Let’s look at
Rich Media
observe how the advertising
landscape change. What did Rich Media provide?
22.
23. Let’s look at
The Future of Consumer Entertainment
Learn from industry experts,
leverage choice and experience.
