Learn how to increase your conversion rate with AdWords! If you use PPC or Facebook advertising for your business, then you need to learn how to track results... and get more leads. This presentation shows you how.

1. Google AdWords
Conversion Workshop
Mike_J_Arce
LOU RUMOR
by

2. Mike Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
Mike_J_Arce
Consulting

3. learning this can
take a lot of time
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4. birds-eye view
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& resources

5. Mike_J_Arce
analogy

6. Mike_J_Arce
LOU RUMOR
GO WIN A CHAMPIONSHIP

7. EACH PLAYER GETS ABOUT 18 MINUTES
PER GAME
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8. Don’t judge by how many
shots someone takes
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9. Mike_J_Arce
judge by how many
shots someone makes
and not their mullet

10. Mike_J_Arce
“Let’s do this!”

11. Mike_J_Arce
“you could always work for your dad, right?”

12. A shot taken = website visitor
A shot made = conversion (lead)
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13. oh yea…
lotta clicks
today!
Clicks today: 100

14. leads today: 0 nobody
likes me.
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15. wouldn’t it be nice
to know your leads
come from these:
- keywords
- ads / ad groups
- campaigns
- time of day
- day of week
- device
- location
- and more?

16. Mike_J_Arce
LOU RUMOR
stop wasting money
on clicks that don’t
convert into leads.
We want more
conversions.
not clicks.

17. less clicks
per conversion
Now that’s
boss.
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18. Mike_J_Arce
Who uses adwords?
bit.ly/lr-adwords

19. Mike_J_Arce
LOU RUMOR

20. Mike_J_Arce
LOU RUMOR
That’s great… but how many leads???

21. Mike_J_Arce
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22. Mike_J_Arce
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oh yea… now that’s money.

23. Local Business leads = calls/forms
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24. Mike_J_Arce
LOU RUMOR
bit.ly/GOOGLE-A

25. Mike_J_Arce
set goals

26. Mike_J_Arce
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28. Mike_J_Arce
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bit.ly/lr-goals

29. Local Business leads = calls/forms
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30. Mike_J_Arce

31. Mike_J_Arce
this page sets the goal!

32. Mike_J_Arce
LOU RUMOR

33. Mike_J_Arce
LOU RUMOR

34. Mike_J_Arce
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35. Mike_J_Arce
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36. Mike_J_Arce
call tracking

37. Mike_J_Arce
LOU RUMOR

38. Mike_J_Arce
LOU RUMOR

39. Mike_J_Arce
LOU RUMOR
call extensions
bit.ly/call-extensions
set up
in google adwords

40. Mike_J_Arce
what about
when they don’t
call from the ad
& click on the
link to go to
my website?
don’t worry hank

41. Mike_J_Arce
LOU RUMOR
dynamic call tracking

42. First, let’s look at the number when
i go to the website directly.
Mike_J_Arce
LOU RUMOR
get.deckover.com/pool-fill-in/

43. Mike_J_Arce
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44. now, let’s look at the number when
i search a keyword and click on an ad.
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45. pool fill in
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46. Mike_J_Arce
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47. Mike_J_Arce
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48. Mike_J_Arce
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each has a great support team
have them link call tracking to analytics

49. they will be with you
the whole way until
you’re off and running
on your own.
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LOU RUMOR

50. Analytics + AdWords
Mike_J_ArceLOU RUMOR
bit.ly/link-gA

51. Mike_J_ArceLOU RUMOR
import
conversions

52. Mike_J_ArceLOU RUMOR
bit.ly/gA-import

53. Mike_J_Arce
LOU RUMOR
yes!

54. you’re on your way to being
being one of the greatest!

55. Mike_J_Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor
Mike Arce