Innovation in a Boutique Family Law Firm - Reach out to your networks and leverage social media to communicate with potential clients and peers. Enter the world of Blogs, Facebook, Twitter, Linkedin and Search to gain clientele. Discover the benefits of opening a branch in a small town and being a "big fish in a small pond".

1. Innovation in a Boutique Firm BCFamilyLaw.ca Presented by: Lorne MacLean MacLean Family Law GroupNov 2009

2. Winner: 2003LMA Best of Show "Most Innovative" Award MacLean Family Law Group Strategy: Position ourselves as a niche firm in medium to high net worth family law practice Rebrand to move upscale and get away from commoditization of family law fees ending up with repositioning in market place and identity change that won LMA best of show 2003 http://www.fishmanmarketing.com/?t=26&PR=47

4. We decided to accept files from a small North Eastern BC boom town called Fort St John BC and discovered more millionaires there per capita than Vancouver

6. What works & what does not work? What are the Pros and Cons of fixed fee and alternative fee arrangements for litigation boutiques? Do individual clients as opposed to large companies really want a fixed fee or alternative fee arrangement? Disincentives to prompt settlement from fixed fee arrangements

8. http://www.clientrevolution.com/

9. http://www.clientrevolution.com/2009/08/how-do-you-set-your-prices.html

10. http://www.shepherdlawgroup.com/approach.php

11. Valorem Law Group and Founding Partner Patrick Lamb-9 man firm- business litigation

12. http://www.valoremlaw.com/

13. http://www.valoremlaw.com/what/value-line-adjustment.html

15. http://www.traverselegal.com/about/

16. http://greatestamericanlawyer.typepad.com/greatest_american_lawyer/valuebased_billing/

17. Chinn and Associates 3 man divorce law firm

18. http://www.chinnandassociates.com/value.html

19. Rosen Law Firm

20. http://www.rosen.com/

21. http://www.rosen.com/feecalculator/

22. Illinois Divorce-unbundled services

24. Reach out to your networks for answers!

26. Facebook Cost Per Click

27. Google (Adwords)

28. Build supporting content and organic search rankings

29. Website

30. Blog

31. Twitter

32. Distribute and share content

33. RSS Feeds

34. Twitter

36. Twitter: @bcfamilylaw Blog: http://www.bcfamilylaw.ca/resources/blog/ Flickr: http://www.flickr.com/photos/bcfamilylaw/ Website: www.bcfamilylaw.ca Email: lorne@bcfamilylaw.ca Facebook Business Page : BC Family Law - MacLean Family Law Group Thank you!

37. Supporting Material What is Social Media Marketing? Slides 9-12 What did we do? MacLean Family Law Case Study Slides 13-25

38. What is Social Media? Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. But that doesn’t quite do it…

40. decentralized

41. real time

42. impact

43. transparent

45. 700,000,000number of photos added to Facebook monthly

46. 273.1 minutes time on average spent watching online video each month

47. 55%internet users who have uploaded and shared photos

48. 57%internet users who have joined a social network

50. What did we do? What we did?

51. New Site

52. New Blog

53. New Twitter Account

54. New Facebook Business Page + Facebook Advertising

55. New LinkedIn Profile Page + LinkedIn Advertising

56. New Yelp Business Listing

57. Measuring Success

58. Measuring Success

59. Measuring Success – Facebook + Demographics

60. Measuring Success – Facebook + Community Interaction

61. Twitter – Growing Followers

62. Take Away The social Internet is a major opportunity for brands, advertisers and marketers - it allows for a much more positive relationship with consumers / potential customers 3 themes must be embraced for a SMM campaign to succeed: CREATIVITY INTERACTION PARTICIPATION

63. Online Marketing and Social Media Marketing for MacLean Family Law Group by 6S Marketing Inc. http://www.6smarketing.com Lyn WilsonManager, Client Services6S Marketing Inc.phone. 604.282.7605lyn@6smarketing.com