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Market Yourself Market Your Library: Social Networking for the Real World

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Lori Reed
Lori Reed

Presentation for COMO October 9, 2009 in Columbus, GA

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Market Yourself, Market Your Library: Social Networking for the Real World Lori Reed librarytrainer.com You can view a copy of this presentation at: http://www.slideshare.net/lorireed
What is marketing? Connecting users/customers/patrons with library services. http://flickr.com/photos/topekalibrary/3290806503/
Traditional Marketingvs.2.0 Marketing
4 P’s of Marketing 4 C’s of Marketing 2.0 Product Pricing Placement Promotion Consumer Collaboration Convenience Community
Build a Marketing Plan Identify a need. Research. Identify the audience. Identify objectives. Output or outcome? Craft your message. Find the right platform/tools. Develop a plan. Evaluate. How will you know what worked?
Step 1: Identify a need
Step 2: Research http://flickr.com/photos/auntie/3043374405/
Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
Step 6: Find the right platform/tools
Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/
Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
Build a Marketing Plan Identify a need. Research. Identify the audience. Identify objectives. Output or outcome? Craft your message. Find the right platform/tools. Develop a plan. Evaluate. How will you know what worked?
Can your users find you?
What services do you offer?List yourself in those directories
What are people saying about you? Google Google alerts google.com/alerts Technorati technorati.com Feedster feedster.com Bloglines bloglines.com Twitter search search.twitter.com You Tube
Google Alerts
gotoweb20.net
Tips Keep content up to date Don’t underestimate staff time Utilize teens, volunteers, interns Stick to your message Duplicate content in multiple places to save time Connect with users in their spaces: blogs, MySpace, Facebook, twitter
Resources Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtml DavidLeeKing.com authored by David Lee King LibrarianinBlack.net authored by Sarah Houghton-Jan
Lori Reed librarytrainer.com lori@lorireed.com You can view a copy of this presentation at: http://www.slideshare.net/lorireed

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Market Yourself Market Your Library: Social Networking for the Real World

  • 1. Market Yourself, Market Your Library: Social Networking for the Real World Lori Reed librarytrainer.com You can view a copy of this presentation at: http://www.slideshare.net/lorireed
  • 2. What is marketing? Connecting users/customers/patrons with library services. http://flickr.com/photos/topekalibrary/3290806503/
  • 4. 4 P’s of Marketing 4 C’s of Marketing 2.0 Product Pricing Placement Promotion Consumer Collaboration Convenience Community
  • 5.
  • 6.
  • 7. Build a Marketing Plan Identify a need. Research. Identify the audience. Identify objectives. Output or outcome? Craft your message. Find the right platform/tools. Develop a plan. Evaluate. How will you know what worked?
  • 9. Step 2: Research http://flickr.com/photos/auntie/3043374405/
  • 10. Step 3: Identify the audience http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
  • 11. Step 4: Identify objectives http://flickr.com/photos/78239079@N00/2182366965/
  • 12. Step 5: Craft your message http://flickr.com/photos/russandlori/2422692763/
  • 13. Step 6: Find the right platform/tools
  • 14. Step 7: Develop a plan http://flickr.com/photos/russandlori/3288947251/
  • 15. Step 8: Evaluate http://flickr.com/photos/heidigoseek/73168858/
  • 16. Build a Marketing Plan Identify a need. Research. Identify the audience. Identify objectives. Output or outcome? Craft your message. Find the right platform/tools. Develop a plan. Evaluate. How will you know what worked?
  • 17. Can your users find you?
  • 18.
  • 19. What services do you offer?List yourself in those directories
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. What are people saying about you? Google Google alerts google.com/alerts Technorati technorati.com Feedster feedster.com Bloglines bloglines.com Twitter search search.twitter.com You Tube
  • 32. Tips Keep content up to date Don’t underestimate staff time Utilize teens, volunteers, interns Stick to your message Duplicate content in multiple places to save time Connect with users in their spaces: blogs, MySpace, Facebook, twitter
  • 33. Resources Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtml DavidLeeKing.com authored by David Lee King LibrarianinBlack.net authored by Sarah Houghton-Jan
  • 34. Lori Reed librarytrainer.com lori@lorireed.com You can view a copy of this presentation at: http://www.slideshare.net/lorireed