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Introduction 01.02.10
Team & competencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Enable you  to translate your : Enable you  to translate your : Enable you  to translate your : Database  Management System of  Marketing Information Field Marketing plan Our expertises
Areas of competencies Channels Management Get along with, audit & consult BtoB & BtoC 17/12/09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Animation & Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimisation & Steering
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Animation Relation Optimization Steering Management Knowledge Data Management Training Follow-up Consult The requirement of  Customer marketing under control.
The project BEHAVIOUR S INSIGHT S MONITORING CRM TOOLS Customer Information  S ystem 360 °
Relational strategy  &   A ction plan Our vision Post factum Identif ication of   current  &  future customers potential s C.I.S CUSTO M ERS BEH A VIORS Ticket Manage  effectively  actions plan Invest  on t o  customer potential s Loyalty program To enrich knowledge of Customer’s Life
Our vision ,[object Object],[object Object],[object Object],[object Object],[object Object],C.I.S Customer Knowledge To maximize  the margin  To d evelop the activity CUSTO M ERS BEH A VIORS Ticket Loyalty program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To enrich knowledge of Customer’s Life actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],feedback ,[object Object],[object Object],[object Object],Manage  effectively  actions plan Invest  on t o  customer potential s
Our approach
Our approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audit  of your needs,  taking into consideration your strategy & the existing Review of your current relational pattern and plans Definition of relational action plan to be implemented as well as reporting tools designed upon your needs & user profiles Development of online web application accessible from your website & dedicated to your customers Ongoing data collection under fully integrated Marketing Information System updated on daily basis developed & hosted for you 1 2 3 4 5
Cycle of customer knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proximity, a strong barrier to consumer’s escape ,[object Object],[object Object],[object Object],[object Object]
To build a real individualized relationship with customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer information system Marketing Indicators Efficiency & Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Definition of the customer  in terms of individual and qualification (household, socio-demo, …) Collection of customers behaviors Purchases  (detailed tickets) Retrievement of customers behaviors
Appendixes
Customer Knowledge Know-How & Credentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM tools & Relationship programs Know-How & Credentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credentials

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Inbox Introduction Ss

Editor's Notes

  1. 17/12/09
  2. 17/12/09
  3. 17/12/09
  4. 17/12/09
  5. 17/12/09
  6. 17/12/09