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LOOKOUT, MAY — JUNE 2013. METHODOLOGY UPON REQUEST.
consent is a clear alert in the application that allows the user to accept or decline,
and appears before any action takes place.
Approximately 6.5% of apps in the
Google Play store contain adware
Push Ads
Push notification ads
without consent
Icon Dropping
Modifications to desktop
icons & settings without
consent
Browser Setting
Changes
Changes to browser settings
without consent
Personal Info
Collection
Sharing of personal info, like
phone number and email,
without consent
ADWARE
An invasive type of mobile ad
network that threatens personal
privacy and user experience.
THE MECHANICS OF ADWARE

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What is Adware and How Does it Work?

  • 1. LOOKOUT, MAY — JUNE 2013. METHODOLOGY UPON REQUEST. consent is a clear alert in the application that allows the user to accept or decline, and appears before any action takes place. Approximately 6.5% of apps in the Google Play store contain adware Push Ads Push notification ads without consent Icon Dropping Modifications to desktop icons & settings without consent Browser Setting Changes Changes to browser settings without consent Personal Info Collection Sharing of personal info, like phone number and email, without consent ADWARE An invasive type of mobile ad network that threatens personal privacy and user experience. THE MECHANICS OF ADWARE