Sitebrand personalizes the online experience with relevant messaging to boost conversion rates, build visitor loyalty, brand, and drive revenue. Sitebrand's personalization platform is an innovative, easy to integrate online marketing solution supported by a seasoned team of personalization experts. Founded in 2000, Sitebrand is the trusted leader in web personalization, serving nearly 500 million personalized experiences every month.
19. Personalization Works and is Growing Aberdeen shows that of companies deploying personalization solutions : 88% say they’ll recognize a return on investment 76% agree gains outweigh investment costs 96% agree personalization improves email marketing performance According to Forrester, only 25% of interactive marketers make use of behavioural targeting or personalization strategies
28. Online Marketing Challenges Maintaining Message Relevance Visitors arriving through traditional marketing channels quickly become ‘Unknowns’ Silo’d Marketing Initiatives in one channel are often unable to benefit from investment in others Attribution ROI is measured in the ‘now’, with no way to measure impact over time
36. Working Together – Relevant! SEM Marketing Social Media Searching For “Sweater” Coupon Code Email Marketing Subscriber Searching for “Sweater” with a coupon code Subscriber
37. Online Marketing Challenges Maintaining Message Relevance Visitors arriving through traditional marketing channels quickly become ‘Unknowns’ Silo’d Marketing Initiatives in one channel are often unable to benefit from investment in others Attribution ROI is measured in the ‘now’, with no way to measure impact over time
57. Post-Click Marketing …to continuity throughout the website From a Keyword Search… From the landing page …to browsing other pages And an email campaign… …through to purchase
58. Personalization: Kiyonna.com “ Sitebrand helped us increase our sales figures over 20% by personalizing our email subscribers’ experience on our website ” - Kim Camarella-Khanbeigi, President, Kiyonna.com