2. Tisdag 15/11
• 9-15 Conference
• 15-19 Workshops
• 17-19:30 After conference bar
Onsdag 16/11
• 9-15 Conference
• 15-19 Workshops (TD Mobile – 15:15-16)
• 19-late SIME Gala Dinner
3. TD Workshop
” M-COMMERCE - BEYOND MOBILE MARKETING
The mobile phone is already a powerful marketing tool but will in the future be an
even more important transaction tool. We follow market leader Tradedoubler into
the world of m-commerce followed by a thought leader panel based on the m-
commerce value chain.
Key takeaways:
- Understanding m commerce
- What works today
- Case safari
- What everyone will understand tomorrow ”